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A fundamental truths about nature is that time is serial.
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It just passes by.
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Most of the time, that's not a problem.
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When we read a book, for example, we are in control of the pace with which
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we process the information that we read.
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We can slow down to read less in a given amount of time.
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We can also skip ahead or turn a few pages back to reread some
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information that we need to refresh.
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But when listening to a speech, we can’t do any of that.
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We are not in the driver's seat.
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The speaker is.
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If she's driving too fast, we'll miss the point.
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If she's choosing a bumpy road, we're probably not going to enjoy the ride.
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And if she's driving too slow.
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We're likely going to fall, well, asleep.
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So as a speaker being aware of that helps a lot in making the ride more
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enjoyable and satisfying for our audience.
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Keep in mind, though, that not everyone enjoys the same kind of ride.
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While some love the feeling of a sports car, others prefer the
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feeling of a well-balanced limousine.
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But the thing to keep in mind is that, as a speaker, you are in the driver's seat.
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And the more enjoyable you make the ride for your audience, the better
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the chances to make an impact.