Interview with Audio Alchemist, Steve Keller - Part 1
For Steve Keller, audio branding seamlessly blends together the three overarching passions in his life: music, psychology, and marketing. Steve had a passion for music from a young age but never considered it as a career. He became fascinated with and obtained his college degree in psychology. During what some may consider a “gap year” before he had planned to pursue a master’s degree and Ph.D., Steve decided to go in a different direction and ultimately found himself producing music in Nashville, Tenessee. While there, he discovered his passion for marketing and advertising. In 2005, all three passions came together as he began to delve into the world of audio branding. Steve now works for Studio Resonate, Pandora’s in-house consultancy for advertisers.
In the first part of our conversation, we discussed Steve’s three passions and some of the research he has done, as well as: