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How to Improve Customer Experience Management for Stellar Results
Episode 1230th March 2017 • Business Confidential Now with Hanna Hasl-Kelchner • Business Confidential Now with Hanna Hasl-Kelchner
00:00:00 00:28:34

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Customer experience management – wow!

Turning prospects into delighted customers and raving fans is every business owner's dream. But how do you roll out the red carpet without losing your shirt?

Our next guest has hundreds of ways. She’s Donna Cutting, author of 501 Ways to Roll out the Red Carpet for Your Customers.


  • What real red carpet service means for customer experience management.
  • What small businesses can do to achieve red carpet service on a limited budget.
  • The 3 key components of customer experience management.
  • The 2 areas of customer experience management that organizations mess up.
  • Why red carpet service doesn’t need to be expensive.
  • How to inspire a service culture inside your organization.
  • And MUCH more.


Donna Cutting shows business leaders how to turn prospects into delighted customers and delighted customers into raving fans.

She does it by showing organizations how to create a strong service cultures. A service culture is a place where people work together, engaged and enthusiastic about creating an amazing experience for their customers!

It’s a place where the entire team understands that the customer matters. Since each employee is responsible for the customer experience they also understand how their work matters and they matter.

It’s a place where the red carpet gets rolled out for every customer and guest by every staff person, at every touch point, every single time.

As a matter of fact, Donna has put all of the best ideas and resources on how to create such a service culture in her latest book: 501 Ways to Roll Out the Red Carpet for Your Customers.  Her book was named one of the best business books of 2015 by Forbes columnist Shep Hyken.

Donna Cutting is the Founder and CEO (Chief Experience Officer) of Red-Carpet Learning Systems, Inc. where she leads a team of customer service experts that train organizational leaders on how to create strong service cultures in their organizations.

Donna is also an in demand keynote speaker. She has presented, consulted and developed training programs for a variety of customers in the senior living and healthcare, hospitality and entertainment, financial, and other fields.


Contact Donna and connect with her on Facebook, and Twitter


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