In this episode, Julia serves up her knowledge on selecting the right mix of social media platforms, emphasizing LinkedIn for leads and smart content repurposing across other networks. She lays out her toolkit for content creation, including Canva and CapCut, while highlighting the efficiency of free schedulers and classic Google Sheets for organization.

We'll explore the art of investing time, the perks of tools like Canva Pro, and the importance of delegation to maintain our creative edge in the marketing grind.

3 Fun Facts

1. Julia Pearson, despite being a guest on a podcast titled "Digital Coffee: Marketing Brew," prefers tea over coffee.

2. Brett Deister and Julia Pearson discuss the differences between hot and cold coffee during the episode.

3. Julia runs Stratos Creative Marketing, a company that helps businesses improve their social media relationships with services in organic and paid social media.

Timestamps:

00:00 Digital coffee marketing episode with host Brett.

04:31 Combining ads and social media for leads.

06:23 Few hard sells, more education and entertainment.

11:21 Highlight expertise through relevant quick wins in storytelling.

14:40 Focus on priorities and what you'll do.

15:57 AI supports content generation, initiated by people.

22:52 Value of time and money for marketers.

26:13 Consistency and commitment are crucial for content.

29:30 Social media managers struggle to prove ROI.

32:14 Curious about the future of AI in sales.

33:52 Marketers do best work aligned with values.

💬 Want to get involved? Leave us a comment, give us a 'like,' and follow us for more insights. Join our Locals for lively discussions, and if you've got questions, email us at bdeister@digitalcafe.media!

👕 Check out our mech: www.digitalcafe.store

🌟 Review the Podcast if you loved this episode and share it with fellow marketers who could benefit from a treasure trove of podcasting wisdom. Tune in to "Digital Coffee: Marketing Brew" and let's brew up some success together!

That's good.

2

And welcome to a new episode of

Digital Coffee Marketing Brew,

3

and I'm your host, Brett Deister.

4

And this week we're gonna be talking

about social media, business goals,

5

videos, podcasts, all the content you.

6

Want to know about and probably should

be looking into for this year and

7

next year since it's almost 2024.

8

But with me, I have Julia Pearson

with me, and she is a self-employed

9

marketer and she has scaled from our

team from one to 12 and she has to

10

design work culture and values and team.

11

And we've, and she's just had been

doing a great job for the past five

12

years with it, and she's certified

at the StoryBrand framework.

13

But welcome to the show, Julia.

14

Julia: Hey Brett, thanks for having me.

15

Brett Deister: You're welcome.

16

And the first question I ask all my guests

is, are you a coffee or tea drinker?

17

Julia: I like, wish I

was a coffee drinker.

18

Like I'm aspiring like the smell,

like gimme a coffee candle any day.

19

But the taste of it, I don't

know how you guys can handle it.

20

I am.

21

Tea all the way, even

though I wish I wasn't

22

Brett Deister: all coffees are the same.

23

So that's one thing.

24

So Starbucks does actually

burn their coffee.

25

So I have heard that if you only

have Starbucks, then yeah, I

26

could see why you would say that.

27

But if you actually have good

coffee, it does cost more.

28

But if you actually have

that, it does taste better.

29

It just tastes smoother Also.

30

Cold coffee is less acidic

than warm coffee or hot coffee.

31

So I,

32

Julia: there are differences.

33

I have not tried, I have

not tried cold coffee.

34

Maybe I'll try that next.

35

Brett Deister: Yeah.

36

So there are differences.

37

So if you don't like the acidity

of hot coffee, try cold brew.

38

Instead.

39

It, 'cause there's no heating process.

40

It's less acidic.

41

Good to know.

42

Good to know.

43

I gave a brief summary of your

expertise, but can you give

44

our listeners a little bit

45

Julia: more about what you do?

46

Yeah, for sure.

47

Yeah.

48

Like Brett said, my name is Julia.

49

I run what is called

Stratos Creative Marketing.

50

Our mission and goal in business is

to help business owners improve their

51

relationships with social media.

52

Yesterday alone, I met with three

people and the first thing out of their

53

my mouth was, I hate social media.

54

And when it comes to doing social

media for business we can get really

55

complicated feelings around it.

56

And I totally get it.

57

Because as consumers we might enjoy

it, but as business owners, we feel

58

pressure and really like a guilt around

it if we're not doing it, quote unquote.

59

Or what.

60

Whatever is making you feel guilty about

your social media don't feel guilty.

61

So we love doing social,

we love doing content.

62

We occasionally build a website

here and there, but our main love

63

is social, both paid and organic.

64

Brett Deister: Got you.

65

And then how can businesses get

more leads from social media?

66

Because I know it's all about

sharing content and we always get

67

those annoying LinkedIn messages

that always are hard sells, and I'm

68

like, Nope, I'm done with that one.

69

So how do you do it effectively?

70

Julia: Yeah, for sure.

71

Half of the time when I get those LinkedIn

messages, my response, my ideal response

72

would be, is this working for you?

73

That's what I really wanna know.

74

Because I agree, it feels

uncomfortable to get them.

75

It feels really awkward,

did you even research me?

76

I had one that was like

clearly scheduled wrong.

77

It was said, the subject line said, happy

Thursday, but it was actually a Friday,

78

which was just like, okay, are you even

paying attention to what you're doing?

79

And so leads on social is hard.

80

And I admit it, especially if you have

a colder audience or a smaller audience.

81

And in fact, this is.

82

Originally I started as like

an organic only social media

83

shop, and that's all we did.

84

And we started realizing like

our clients were not getting

85

the results that they wanted to.

86

So we took it to paid and

tried something new out.

87

We love doing, and this isn't

just like your regular ads trying

88

to get people to buy those work.

89

Sometimes they cost a lot of

money, sometimes they don't work.

90

It's just like a lot of hit or miss.

91

But what we love doing

are lead generating ads.

92

And so we couple these

lead generating ads.

93

With your organic social to create a

really vibrant social presence that

94

is actually gonna get people into your

funnel into your funnel, into like

95

your sales process, whatever it is.

96

We are getting them through there.

97

And so we're using both together because

right now, like Meta Zuckerberg, they

98

just want our money to be quite frank.

99

And and as much as it sucks, like at

the same time, if you do play their

100

game, you can get like new leads.

101

A lot of our clients are getting

them for a dollar a piece.

102

Maybe $2 a piece.

103

Like the highest one that we have

is an energy company and they're

104

getting 'em for $20 a piece, but

that's because nobody really wants

105

to sign up for an energy company.

106

So yeah, so that's our approach is

we're marrying these two sides and

107

trying to create something that is

really sy systematic for people.

108

Got

109

Brett Deister: you.

110

And that leads to what's

a solid content strategy?

111

'cause I feel like without the content,

the leads are never going to come

112

because if you just choose straight

hard sale ads, no one, everybody scrolls

113

Julia: through quickly.

114

I.

115

So when it comes to like your

organic social, what we love doing

116

is education and entertainment.

117

That is what people are there for.

118

People go to social because they

want a break from their day,

119

like they want a brain break.

120

And so if they're doing that's 'cause

they want to have fun or they wanna

121

walk away having learned something new.

122

So depending on a brand, like

we will go one way or the other.

123

Figure out a hybrid.

124

We actually are doing less and

less hard sales on organic social

125

because they don't work and it's

just a waste of a piece of content.

126

And so sometimes at most like what

we'll do is every fourth or every

127

fifth post might be an invitation

to do business or to further that.

128

Buyer journey, like

further the relationship.

129

But otherwise the rest of them

are education and entertainment.

130

And then for the ads, what

we're actually doing is we're

131

coming up with a lead generator.

132

So some people call it a lead magnet,

whatever you wanna do, it's generally like

133

a PDF or a quiz or a course or something

that gives somebody something valuable.

134

A lot of our one that we're running right

now for ourselves is we have 101 social

135

media prompts and it's going like crazy.

136

Everybody wants to know

what to write on social.

137

And so we have A PDF that

outlines 101 different things

138

that you could talk about.

139

And so we set those up on ads and

people, what they'll do is they

140

will trade their email for it.

141

So we say, give us your email

and we'll send this to you.

142

That's how we've built a list of several

thousand people that then we're following

143

up via email and we're selling to

them via email rather than on social.

144

All of our clients have been super happy

with this approach because it takes

145

selling off the table or of social media.

146

It takes it off of the social media

table, which social media has become or

147

should be like, such a relational aspect.

148

And the selling is what

makes it uncomfortable.

149

So our clients are feeling like,

okay, this feels way more comfortable

150

to me, way more relational.

151

And then.

152

Email is where it becomes a

little bit more transactional.

153

So

154

Brett Deister: what I'm hearing,

what I've been continually hearing

155

is giving away something for free

does help with the lead, with the

156

generating leads because no one just

wants to sign up for your newsletter.

157

They want something in return or discount.

158

If you're

159

Julia: e-commerce.

160

Yeah, e-commerce discounts are great.

161

Those are really effective.

162

If you're in like the service-based

industry and you're like, turnaround

163

time with a new client takes longer.

164

Really good downloadable

resource is really great.

165

We have had anything from

tips on how to budget better.

166

We had one, one client who.

167

She works in the therapy space.

168

And she wanted to do 20 conversation

starters around the holidays

169

that like, was so good because

everybody's oh, we need better

170

conversations around the holidays.

171

And so we try to find some that might

fit seasonally or that are just really

172

good evergreen because it's things

that people know that they need.

173

And how does

174

Brett Deister: storytelling

play into this?

175

Because content by itself without

a defined goal or a defined like

176

way of figuring out where the

content's going leads people to go,

177

I don't know what you just told me.

178

Julia: So we definitely wanna make sure

like everything that we're creating,

179

especially like those lead generating

PDFs, fits within the overarching story

180

of what you want your client to do.

181

And I live and die by the

StoryBrand framework if anybody.

182

If anybody's listening to

this it's a great book.

183

It's a fast read.

184

And the whole premise of it is that

as business owners, we are the guides

185

and our customers are the heroes and

they can't reach success without us.

186

And so when I'm thinking about my

lead generator, my lead magnet, I'm

187

thinking, okay, what does my customer

need to succeed and how could my

188

lead generator be the first step?

189

So I don't want them to be

able to succeed without me.

190

And so I want them to taste a little

bit and then say, oh, that was so good.

191

Let me hire Julia to do the rest.

192

And so I need to know, okay.

193

Say for example, like one of our

financial advisors wanted to launch

194

a budgeting app so their customer

wants to budget better, have more

195

money have like financial security.

196

And as a financial advisor,

he's the guy to help lead them

197

to that financial success.

198

We created three tips on how

to save money or way 10 ways to

199

save a hundred dollars in a day.

200

That gives people a tiny taste of

his methodology and his expertise

201

so that they have a quick win.

202

And that's related to their success.

203

If he suddenly was like, Hey,

eventually I know that I wanna sell

204

a budgeting app, but let me create a

PDF about five things you should know

205

about your 401k and retirement plan.

206

That has nothing to do with a story that

he's trying to tell around budgeting.

207

If he was trying to tell a story

around financial peace, financial

208

awareness, related to the retirement

days, then that would be perfect.

209

But like we have to think about

what story are we telling?

210

What's the end result that we want?

211

Just like you said if we don't have

a goal, like why create the content?

212

And then all of what we created

afterwards supported that budgeting

213

story which is a piece of this financial.

214

This financial story.

215

And

216

Brett Deister: now comes

the Howard's delivery.

217

With such a diverse portfolio of

different content you could do

218

blogs, podcasts, videos, written

newsletters through LinkedIn, video,

219

short form videos, long form videos.

220

How do you pick the right

format for your audience?

221

Julia: Is a great question and I feel

like it's something that we battle

222

with every day, like both internally

and then with our clients, not, we're

223

not battling against our clients to be

clear, like we're battling alongside

224

of them to figure out what fits.

225

And so I think it's a combination of.

226

What does a client feel comfortable with?

227

Or what as a business owner

do I feel comfortable with?

228

I had a great successful business owner

who just the other day said, I will

229

never do videos because I don't want to,

and I've been successful without 'em.

230

And so I'm gonna stick

stay true to who I am.

231

And while videos perform great.

232

And I would say, you,

you might be missing out.

233

She has a point like, and it like

she's successful without them.

234

And so like why why do something, I

guess what I'm trying to say is if she's

235

comfortable knowing like, okay, I might

be missing out, but I'm okay with that,

236

then so am I if that is true to her.

237

So we are trying to figure out

what is true to the client.

238

Where is the audience?

239

If their audience is more on Instagram,

more on TikTok, like in the end you

240

have a little bit of your audience

everywhere, but where are they the most

241

and where do they spend their time?

242

Also, where do they spend

time thinking about you?

243

We've had a lot of business professionals

who were like, you know what, we

244

actually should be on LinkedIn,

because people are in more of a work

245

mode when they're on LinkedIn and you

are more of a work related service.

246

Whereas Instagram is more fun,

so they're not thinking about

247

you when they're on Instagram.

248

So we're also looking at

where the audience is.

249

Lastly, one of my things that I insist

on is what, not what do you have time

250

for, but what will you make time for?

251

Because in the end we can.

252

We can make time for anything,

but we're all picking and

253

choosing what's a priority.

254

So if I have a client and I know video

is gonna be the best thing, but they

255

will never do it, then like, why?

256

I need something.

257

I need something rather than nothing.

258

So let's get to work on something that

feels cohesive or that they will actually

259

create, like if they're more into

writing, let's get them writing blogs

260

and then we can convert some of that

into video or reels or things like that.

261

So those are the three questions

that I usually ask is what

262

are you comfortable with?

263

Where is your audience?

264

What kind of stuff are they taking in?

265

And then what will you actually do

because if you're not gonna do it,

266

let's start with something got you.

267

And

268

Brett Deister: then does AI

start to play a role now?

269

Because everybody's talking about

it, everybody's trying to figure out

270

how to use it effectively as well.

271

Is that, does that play a

role with a lot of clients?

272

Julia: We use AI a lot

to repurpose things.

273

So because in the end AI is a

tool and a tool is only as good

274

as the people who are using it.

275

And so if I.

276

We've tested this, you can see it

online too, like there's more and

277

more, like on LinkedIn, you can

tell what has been written by AI and

278

what has been written by a person.

279

And so what we usually doing

is having a person initiate.

280

The process.

281

So whether they're writing a blog or

maybe they're just writing the outline,

282

and then AI like fills in the gaps.

283

But we want the person to be

starting with the original thought.

284

And then if we're, if they've

given us a blog, then we might

285

say, Hey, chat GPT will you break

this up into 10 social media posts.

286

That helps us save time.

287

But one of my rules with all of.

288

Our team and our clients is, it

has to start with a person and

289

it has to end with a person.

290

Like we're like.

291

Chat, GPT and other AI tools

use very fancy words that we

292

don't necessarily use every day.

293

And you can tell it to not use

those words, but in the end it

294

sometimes sneaks them in anyway.

295

And so you should be looking

at it before and after and

296

saying, does this sound like me?

297

So I think it's a great way

to create multi, like to

298

multiply the pro the content.

299

But.

300

It's a very rare occasion that I would

start with AI, unless if it was to

301

help me brainstorm an original thought.

302

Brett Deister: Got you.

303

And then we've done all this,

but like I think you a little

304

mentioned before, but where's the

right distribution way of doing it?

305

Because everybody said nowadays, no.

306

Before when social media was

new, everybody was on everything.

307

It was like let's be on everything.

308

It's all great.

309

And everybody's maybe you shouldn't be on.

310

Every single one of them, unless you have

a very large team to disseminate all that.

311

So where should clients be?

312

Like what right platform is for them is I.

313

Julia: Yeah, one of my friends, Annie

Schiffman, she just came out with a

314

new book called Simple Social Media.

315

She talks about picking if you only

have so much bandwidth to pick two

316

things that are not owned by the

same company, so pick Instagram.

317

TikTok or Instagram or Facebook and

Twitter slash x, like things that

318

are not owned by the same company.

319

Like your two things can't be Facebook and

Instagram 'cause those are owned by Meta.

320

I think that's like a great

principle and I thought it was

321

brilliant when I first heard it.

322

For people who have a really limited

amount of time, we are hired by

323

clients to get the distribution

out to way more platforms.

324

But what we'll usually do is we'll

say, okay, based on the client's

325

strategy, we think LinkedIn should lead.

326

LinkedIn is gonna have the

most of their audience.

327

They're gonna be in the right mindset.

328

But now that we've created that content,

why don't we pop it over on Instagram?

329

Why don't we pop it over on Facebook?

330

Because why not?

331

We have it anyway.

332

And so that's how we think and that's

what I would do for bigger companies.

333

People that have more time, people

that are using tools like schedulers.

334

But I think that Annie's tip on picking

two places that are not owned by the same,

335

one is like a really good place to start.

336

Because then.

337

If one goes down, you

still have the other one.

338

But then also you're reaching

like different sets of your

339

audience for consecration.

340

Brett Deister: What do you

think the essential tools should

341

be for creating this stuff?

342

Because maybe they can't

hire someone like you.

343

Maybe they have to do it themselves

because sometimes it just happens.

344

So what are the tools you recommend

for marketers that may not have

345

the budget for outside help?

346

Julia: Yeah.

347

I'm all about DIY.

348

I, if it's free, all the better.

349

So I love I think a scheduler is vital.

350

Anybody can search like a

free scheduler, like later.

351

I think Canva is also like

another important tool.

352

Canva is what, like while I love D

iy and I love Free Canva Pro is like

353

worth every cent that you pay it.

354

Because it has built in ai it'll

save you time with our brand kit.

355

It's one of.

356

I have five, four to five tips

that I always tell DIYers, and that

357

is actually one of them because

it'll save you a ton of time.

358

And then what I love doing is I, we

actually use old school like Google

359

Sheets spreadsheets to organize

our thoughts organize captions,

360

organize like the hashtags that

go with them, things like that.

361

Social media doesn't have to be hard.

362

In the end as long as you're doing it

well and you're pacing yourself, would you

363

Brett Deister: use like things like

Notion or, I think Microsoft just

364

launched their own version called

365

Julia: Loop.

366

That's like a great one too.

367

All of the tools I think that in the end

you have to figure out which ones work

368

best for you and what your suite is.

369

We just started using cap cut

for reels and it makes them, it

370

makes the process so much faster

and granted, like we're making.

371

Tens and hundreds of reels

every month for clients.

372

So like we, we need to make 'em faster.

373

But it's been like a really good

tool to speed up the process.

374

Brett Deister: Would that be

better than the Canva video editor?

375

Because I think they now have a video

376

Julia: editor, don't they?

377

Yeah.

378

Canva has a video editor and

it was, it's really good.

379

And we started using that one, but

we, the hard part is the captions.

380

So 'cause you have to almost

like manually add them.

381

And so cap cut like you don't have to.

382

So that was what was taking

up the biggest amount of time.

383

Brett Deister: And for those out there

that wanna try traditional video editors,

384

da Vinci Resolve does actually have a free

version of their video editor as well.

385

Doesn't have auto transcriptions,

that's the studio version of it.

386

But they do have an actual

like video editor for free.

387

Julia: And in the end, I think that's

what, as marketers we have to think

388

about is like, what is worth our

time and what is worth our money?

389

And I get you have to have resources in

order to be able to make those choices.

390

But I think that as marketers we

finally realize Hey, it is more

391

worth me paying for Canva pro than.

392

Us having to go back.

393

'cause Canva Pro, for those of you

who are not familiar, you can create

394

brand kits and have each client's

hex codes and fonts together.

395

And so all you have to do is go in and

select the client that you're using,

396

or if it's for your own business,

like pick which brand you're using.

397

And then all you have to do is.

398

Then you can just see the colors.

399

I started realizing like, wow,

the amount of time that my team is

400

taking to look up hex codes, look

up font names, all of those things,

401

like it's probably worth the like 15

bucks a month to pay for Canva Pro.

402

Even if it's just saving like

a little bit of a headache.

403

And I think that's the problem.

404

As marketers, there's so many tools and

they're so good, but you have to think

405

about what's like the best use of my

time and usually it's like our brains

406

are like the best tool that we have.

407

And so like how can we take the

nitty gritty out of the picture

408

so that our brains have more space

and time to really make magic.

409

Brett Deister: And have you noticed your

clients actually wanna do more podcasts

410

or be a guest on podcasts because of the

evergreen side of the content as well?

411

Because not I, and I always say not

everybody should be doing podcasts.

412

You can't do podcasts, don't do it.

413

But are you seeing that side of

like ads and guest spots for clients

414

going, Hey, I wanna be on podcast now.

415

Julia: Yeah, I think we have a handful

of clients who have their own podcasts.

416

And then we have a handful of

clients who guest on podcasts.

417

And that's usually the differentiation,

is that when clients come to me and

418

they're like, Hey, I wanna do a podcast.

419

I usually say why don't you

go guest on a few first?

420

Because it is a great way to give

it a shot, see if you like it.

421

Like not everybody.

422

Some people like freeze.

423

Some people like get uncomfortable on

podcasts and that's totally fine, but

424

go guess on one before you start one.

425

Because starting, Brett, you and

I both know, like starting and

426

maintaining one is a lot of work.

427

And it is worth it.

428

But I always advise my clients to test

things before they, they lean into them

429

or at least lean in hard because a lot of

my clients and myself, we all have this

430

like bright, shiny, like object syndrome.

431

And so like podcasts I think have

become bright and shiny objects for

432

some of my clients because they feel

like they should be doing it and

433

it's the new cool thing to do, but

I'm like, do you really wanna do it?

434

And do you really actually know the

time commitment that it'll take?

435

Yeah, for sure.

436

And it's not just like a time commitment

for Hey, I get to write one blog,

437

or I have to do one podcast episode.

438

I think it's are you willing to do this?

439

On an ongoing basis.

440

And what I love about podcasts

is more and more people are doing

441

seasons and things like that.

442

And so there's workarounds to it,

but hey, you might not feel like

443

recording, but you have a podcast

episode that you have promised.

444

People will come out next week.

445

And so are you gonna put your big

girl pants on and go record it or.

446

Are you gonna potentially

disappoint your audience?

447

And so that's like kind of the

questions that we help our clients

448

process because going back to what

kind of content should you be on?

449

Are you actually gonna do it?

450

Because if you're not actually

gonna do it, let's not start

451

and then disappoint our people.

452

Yeah.

453

Brett Deister: And it's also.

454

Making sure the audio's good.

455

Making sure that you know

what platforms to be on.

456

For example, Google Podcast is

going away in favor of YouTube

457

music, which I saw in a, I saw that

458

Julia: happen.

459

I didn't know that.

460

Yeah, go.

461

That's awesome.

462

Google announced.

463

Brett Deister: That's interesting,

earlier this year that it's going

464

away, which I saw it happening because

they were focusing on YouTube music

465

and they were adding podcasts, and

I'm like that's the next stepping

466

stone for Google to get rid of Google

467

Julia: Podcasts.

468

For sure.

469

That's fascinating.

470

So it makes sense.

471

In the end, Google can do

whatever they want and it's true.

472

We will all follow.

473

So yeah,

474

Brett Deister: whether we like

it or not, we will all follow.

475

Just like Google Reader went away.

476

Julia: For sure.

477

For sure.

478

We'll all play the game and what do you

479

think

480

Brett Deister: are some

of the common challenges?

481

Markers faced with content

marketing, and we've talked about

482

all these different content, but

what are the common challenges?

483

It is it the tools and finding

the right tools for them?

484

Is it finding the time to do it?

485

Because with every new content you try

to add onto yourself, video could take

486

actual hours and not just minutes.

487

Podcasting does take hours because

you not only have to edit the audio if

488

you're doing video, you gotta edit that.

489

You also gotta do the show notes,

the timestamps and everything else

490

that goes in involved with that.

491

Is it, are those kind of the common

mistakes that you've been seeing with

492

Julia: marketers?

493

The common mistakes I think.

494

I'm gonna take everything you just

said and sum it up in one word.

495

And I think the common problem that

as marketers we face is burnout

496

because we're taking on like too much.

497

Whether it's for our clients, whether it's

for our, our bosses, like whatever, or

498

for us, like we are exhausting ourselves

because of everything you just said.

499

Like we're trying to do it all because

we feel the pressure to, and there,

500

there is space and time for all of those

things, but I think that we also don't

501

always know our numbers or our analytics.

502

I always think marketing is like

half science, half art and generally.

503

Some of us fall in one camp a little bit

more than the other as like a creative, I

504

definitely fall into like the art space.

505

And so many times I am like running like

in a hamster wheel, trying to do all of

506

it burning out because I don't know what's

working or not because I'm not paying

507

attention to my numbers and my science.

508

And so I feel like that's

something that if we can

509

integrate those two sides better.

510

And I say this like for all my fellow

social media managers, I know it is so

511

hard to prove ROI for social media and

it is like the bane of our existence.

512

So I get it, like I'm saying, know your

numbers, but how do we even know them?

513

But because of that, we're trying to do

everything to prove that it's working.

514

And in the end.

515

We're exhausting ourselves.

516

And I think that's one of the

biggest mistakes and problems that

517

we face, is that, yeah, we have the

tools, we have all these things, but

518

in the end, if our brains are too

exhausted to be creative, like we've

519

lost like our most valuable assets.

520

It is

521

Brett Deister: similar to pr.

522

'cause PR is definitely harder

to actually show your ROI.

523

'cause PR is very awareness driven

and media hits, and that's harder

524

to correlate than marketing.

525

Marketing is more towards sales and you

could actually correlate those better.

526

But Mark, but PR is purely just awareness,

brand awareness, media hits, and.

527

Sh.

528

Figuring out how that

goes with your sales is.

529

Can be very difficult

530

Julia: and social.

531

I would say like social organic

probably lives more in like the PR camp.

532

Social ads probably lives

in the marketing camp.

533

And so that's where it's like

really complicated to figure out.

534

And that's honestly like why we started

adding like ads because we were like,

535

Hey, then we can justify the organic.

536

Because I also tell all my clients,

you can't do ads without organic or

537

else you're gonna look like a scam.

538

And you don't want that.

539

So true.

540

And

541

Brett Deister: then with the evolving

digital landscape, what do you

542

see as the future trends for 2024?

543

Do you see more AI driven

content with the human touch?

544

Because we always need

a human touch to it.

545

Do you see more podcasts

exploding even more than before?

546

Because all I see from the numbers and

I keep up to date with all the podcast

547

stuff is that it's still going up.

548

Podcasters ha are having

have more influence now that.

549

Influencers themselves right now because

of just how podcasts are different

550

than just social media influencers.

551

Do you see more leaning in towards

podcasts as a content viable wise,

552

or do you see AI more leading the

charge than podcasts will ever will?

553

Julia: Gosh, I feel like

that's a really hard question.

554

See both of those things.

555

I, I'm actually curious and so this is

not a trend or a prediction or anything.

556

I'm curious like already I feel like

the temperature around AI has changed

557

since the beginning of the year where

everybody was really gung ho about

558

it to like the end of the year and

people being like, wait a minute.

559

And maybe it's 'cause I live in this

creative writing space and where people

560

have been like, is this really better?

561

Is it really better?

562

And so I think that I think in 2024

we're gonna get more answers on that.

563

And so we're gonna get more answers

to see is ai, could AI do the same

564

thing that humans did in terms of sales

or marketing and sales in the end?

565

Or is it better or is it worse?

566

I think that's what we're gonna see is

like this, human versus AI like decision.

567

And will AI take the front

seat or the back seat?

568

That's what I'm curious about.

569

Got you.

570

Brett Deister: And then

where can people find you

571

Julia: online?

572

I.

573

Yeah.

574

If you wanna come and follow us, we are

at Stratos, S-T-R-A-T-O-S, creative.

575

We, I spend most of my time on

Instagram so come over to Instagram,

576

but we are on almost every

platform, so you can find us there.

577

All right.

578

Any final thoughts for listeners?

579

No, you guys, you know what?

580

I just come down to the fact that we are

all doing our best with our marketing.

581

And even like those circling back, even

those like cold messages on LinkedIn,

582

they are trying their darnedest.

583

To do their best.

584

But I think in the end we have to

really look at what is pushing the

585

needle and what is making a difference

and what resonates with us and our

586

brands so that we don't burn out.

587

Because in the end, if we're doing

things that don't align with our

588

values, that's how we're gonna burn out.

589

And so to all my marketers

out there, you've got this.

590

Brett Deister: Julia, thank you for

joining Digital Coffee Marketing

591

Brand and sharing your knowledge

on social media and content.

592

You're welcome and

thank you for listening.

593

As always, please subscribe to

this podcast on all your favorite

594

podcasting apps, the Five Star Review.

595

It always does help and join us biweekly.

596

Now since I've gotten so many

great guests, or another great

597

topic with thought leaders in

the PR and marketing world.

598

Alright, guys, stay safe, understanding

your content and your social media.

599

And see you next month later.