Is the advertising industry ready to confront the climate crisis? Join Rob McLaclan, Pauline Robson, and Fran Soares as they explore the critical intersection of advertising and sustainability. This session delves into the role of the advertising industry in driving positive environmental change, questioning whether current practices can align with the urgent need for climate action. Learn how future generations view the industry's impact on the planet and what steps can be taken to foster a more sustainable approach to advertising.

Speakers:

• Rob McLaclan, Insight Executive, the7stars
• Pauline Robson, Managing Partner, Head of Sustainability, EssenceMediacom
• Fran Soares, Consultant, Ipsos Strategy3

Takeaways:

• Insights into the advertising industry's impact on the climate crisis.
• Future generational perspectives on advertising and sustainability.
• Strategies for integrating sustainability into advertising practices.

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