Do you know who your buyer persona is?  Who are you trying to reach in your business?  If you are tired of creating 3 to 4 reels a day and 18-24 stories on Instagram, maybe it’s time to rethink where you and your business should show up.  LinkedIn has changed.  The most employable demographic right now is GenXers.  And they are changing how people are using LinkedIn.  No more stuffy old men in suits, the new LinkedIn has authentic, caring people looking to make connections, network and grow.

If you are one of those people that are killing time scrolling on Facebook or Instagram, think about the connections you are making.  Are you connecting with the audience that will get your business heard on podcasts?  Read in books?  Or seen in Masterclasses?  This episode is a snippet from Melissa’s Masterclass.  You’ll hear just how powerful LinkedIn is, how it’s changed and what the ROI is for each of your posts on the platform.  Lean in and learn more about how LinkedIn has changed.

Topics discussed in this episode:

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• Buyer Persona
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• Mindset
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• LinkedIn
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• Facebook
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• Instagram
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• Gary Vaynerchuk
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• Demographics
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• Gen X
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• Networking
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• Consistency
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Links & Resources:

How to Sell with Gary Veynerchuk

Why Use LinkedIn

Using Boolean Modifiers

Connect with Melissa:

Connect with Melissa in her Burn Out to All Out Facebook group:

https://www.facebook.com/groups/burnouttoallout

Instagram: https://www.instagram.com/melissa_henault/

For free resources and information on Melissa’s current offerings: www.burnouttoallout.co

Free LinkedIn Productivity Checklist: www.burnouttoallout.co/checklist

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 “Her energy is always refreshing. I love being able to apply her strategies to whatever my project is at the moment.” ß If that sounds like you, please consider rating and reviewing the Burnout to All Out podcast.  This helps me support more people, just like you, move towards creating the online business and LinkedIn connections you desire.  Scroll to the bottom, tap to rate with five stars, and select “Write a Review.”  Then be sure to let me know what you loved most about the episode!  Also, if you haven’t done so already, follow the podcast so you’ll be sure to be notified each time an episode comes out.