Analysts Brett Clark and Roger Entner are joined by TLC Worldwide CEO Jay Cary and Connex Studio CEO Dave Whetstone to discuss current customer retention challenges and the strategic solutions companies can implement to solve them.
00:00 Episode intro
00:26 Why is churn still rising?
02:47 Loyalty plans remain focused on acquisitions
04:36 How to improve loyalty plans
07:00 T-Mobile's positive interaction goal
07:51 Customer appreciation is underrated
08:35 The business case for loyalty plans
11:03 Visible and the MVNO landscape
14:04 Marketing strategy suggestions
15:38 Episode wrap-up
Tags: telecom, telecommunications, wireless, prepaid, postpaid, cellular phone, Brett Clark, Roger Entner, Jay Cary, Dave Whetstone, TLC Worldwide, Connex Studio, AT&T, 5G, network, loyalty plans, switching, Comcast, T-Mobile, churn, Ronan Dunne, Verizon, prices, Visible, MVNO, NPS, MNO, Mint, CRM, RCS, marketing