Emina Demiri-Watson shares that SEO is much more than it has ever been.

Discussion points include:

What are the key new trends of SEO to stay on top of?

- Search has developed (strong performance of UGC platforms such as Reddit, AIO roll-out, development of Perspectives, recent core updates and emphasis on brand in search, TikTok as a search engine…).

- User journey is not linear - finally it's dawning on companies!

- Attribution is not really possible - particularly in the age of privacy!

- One touch point is certainly not enough (no longer true even in ecommerce)

How does an SEO stay on top of things without stretching themselves too thinly?

Read the full transcript of Emina's interview at: https://majestic.com/seo-in-2025/emina-demiri-watson