David and Sara discuss the importance of staying ahead in International SEO: embrace and keep track of market-relevant events.

Talking points include:

How do you ensure that you’re aware of every event?

I can understand how an event can impact traffic and impressions, but how can an event impact rankings?

Understanding user behaviour and intent - why is this particularly unique for international SEO?

Spike in impressions but not followed by clicks - why was this and what can you do about it?

Leveraging seasonal trends and opportunities - how do you plan?