Artwork for podcast Women in B2B Marketing
07: RevOps | Sales Operations | Marketing Operations | All Things Ops - with Michelle Kim, Director, Sales Operations at Zendesk
Episode 715th February 2023 • Women in B2B Marketing • Podcast Host: Jane Serra, 15+ years in B2B marketing across all industries from SaaS to Marketing Agencies and International Outsourcing.
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There's a lot of chatter around RevOps lately, so Michelle joins us to talk through the world of Revenue Operations - from Sales through Customer Success and Marketing. What makes each and every Ops team work more efficiently and ultimately drive more revenue for B2B brands?

Michelle talks us through:

  • Keeping the revenue engine running smoothly
  • The #1 skill for a successful RevOps professional
  • Different org structures: centralized vs decentralized RevOps
  • Forecast accuracy - how this has changed over the last few years, and how Michelle's team has achieved 1-5% forecast accuracy (wow!)
  • How revenue operations can differ at smaller brands vs more mature, enterprise brands
  • The importance of a "Secondment" - or job rotation, or an internal internship - gaining exposure to different teams within your oganization

Key Links:

Guest: Michelle Kim:

Host: Jane Serra:

Mentioned in this episode:

Women in Revenue community:

The amazing Sydney Sloan (future WIB2BM guest!):

Dimitri Tamparopoulos:

[Book Reco] How Women Rise:

Michelle's Podcast Recommendations:

The Revenue Engine:


Permission to Speak:

Dear Asian Americans:

Speak as a Leader:

Asian Hustle Network:

The Tao of Self-Confidence:

You Are The Brand:




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