Host: Greg Ballard, Founder and Owner of 5C Consulting

Guest: Loreta Tarozaite, Strategic Communications Consultant and Founder of Loretta Today

Description: In this episode of "The Adaptive Executive Podcast," Greg Ballard sits down with Loreta Tarozaite to delve into the world of marketing communications, specifically tailored for growth-stage technology companies. They discuss the importance of storytelling in engineering, the transition from outsourcing to in-house marketing, and the evolving landscape with AI integration.

• Marketing in Technology Companies: Loretta explains the unique challenges and strategies for marketing in tech, particularly in B2B contexts with a focus on engineering companies.
• The Role of Marketing Communications: Insights into the functions of marketing communications and how they differ from general marketing.
• Building an Internal Marketing Team: When and how to consider bringing marketing communications in-house.
• AI and Marketing: The impact of AI on marketing strategies, the need for humanization, and maintaining authenticity in digital content.
• Future Skills in Marketing: Discussion on the skills marketers will need to develop to stay relevant with the advent of AI.