Sarah Holtan, PhD chats with Josiah Castro, Deputy Athletics Director for East Texas A&M, about the cutting-edge strategies he's using to boost university revenue through athletics. This conversation is packed with insights on the importance of athletics in enrollment, branding, and community engagement.

Josiah shares how athletics act as the "front porch" of the university, offering unique marketing opportunities and rallying points for students, alums, and the community. He discusses the innovative approaches in revenue streams, like branded beer and group ticket sales, and the essential role of relationships in fundraising success.

Wondering how creative revenue strategies can bolster university finances and enhance student experiences? Tune in to discover Josiah Castro’s proven methods for generating significant revenue and fostering campus unity.

Episode Highlights:

09:19 - if it doesn't work, it doesn't work. I tell my team all the time though, if we get one new ticket buyer, if we get one new donor, if we get one new sponsor because we tried something, it's a success, right?

12:25 - If your university and your president also see the value in the Athletics Department, then there is this group working across campus because rising tide raises all boats.

21:41 - Everything that we do on the fundraising side isn't about dollars or the Athletics Department, it's about the kids.

Sarah Holtan, PhD

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Josiah Castro

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