In this inspirational solo episode, Bill Betts shares the incredible story of Jo, a pet groomer who achieved £10,000 in revenue solely through standalone nail trimming—a service many groomers overlook.

But this isn’t just about the numbers. Jo’s journey is a powerful reminder of what’s possible when you challenge assumptions, embrace strategic marketing, and back yourself to try something different. By focusing on one core service, showing up consistently on social media, and adjusting her mindset, Jo not only reached a significant financial milestone but also unlocked a new level of confidence and clarity in her business.

💬 Key Takeaways

• Jo made £10,000 from nail trims alone—proof that niche services can become serious revenue streams.
• Her success came from reframing limiting beliefs around pricing and client expectations.
• Facebook marketing played a huge role in reaching new customers and growing her audience.
• Consistency is key—Jo posted regularly and built trust with her community over time.
• Her journey demonstrates that resilience and mindset are just as important as skill when growing a business.
• Jo’s story is inspiring others to think differently about their own grooming businesses.

As always, I'd like to thank the podcast sponsor, Lopay, the low-cost payment platform that helps you keep more of the money you earn!

You can find out more and sign up for Lopay here: https://merchant.lopay.app/ref/PETPASSION2500, where listeners of this podcast get £2500 of fee-free transactions!

And of course, if you feel like you could benefit from Bill's business programs for the Pet Grooming industry, visit our website: https://petpassiontoprofit.com/

Welcome to the Pet Grooming Business Podcast.

With me, Bill Betts, where we give.

Practical business advice to help you grow your pet grooming business.

This podcast is sponsored by Low Pay, the low rate payment app that gives you more.

So without further ado, let's get going.

Hello and welcome back to the podcast.

Today I wanted to share a story that on the surface sounds like it was all about the money, but actually it isn't.

It started off as a quick Facebook post.

I was going to write about one of our members on the pet grooming business program, but the more I sat with it, the more I realized that there were some really important lessons, really important business lessons here that I wanted to unpack for you and I wanted to unpack them properly.

So today we're talking about £10,000 in standalone nail trimming.

How it happened and why the real win isn't actually the money.

Although, you know, who's going to turn away £10,000 in your, in your bank account.

Not grooming, not add ons, just standalone nail trims.

Now, straight away, some of you might be thinking, you know, that wouldn't work around here or people won't pay for nail trims or she must be in a good area, she must already be really busy.

But I just want to reassure you that, you know, these are all the kind of mindset traits that Jo may have had at the beginning.

But these are the some of the business lessons that I'm about to talk to you about that she's worked through as well.

And just so you know, Joe is on is in the Blackpool area.

So it's not like central London or anything like that, or southeast Kent, like where people think everyone's got loads of money.

We're all in the same boat.

You know, every area we live in has got good places, bad places, wealthy areas, poor areas.

So, yeah, this like put an end to some of these sort of limiting beliefs that are perhaps going around your head at the moment.

But Jo was busy.

You know, she'd been a mobile groomer for 10 years and she came and saw me at Style to Rescue.

She had driven down to Style to Rescue and been listening to this podcast and she came.

I think the first stand she came to was mine.

I think she actually came with the intention to, to speak to me because she'd been working for 10 years, working six days a week really hard and just wasn't really in, wasn't really happy with the return that she was getting and kind of had that question like, is this it?

You know, she didn't want to work anymore, but she wanted her business to work better for herself.

So this story is important so because I think Joe's kind of embodied the, embraced the, the, the idea of thinking outside the box and working smarter, not harder.

So what I find working with groom is that quite often everything kind of revolves around grooms, haircuts, you know, more dogs, more days, more hours, dealing with demand.

But Joe wants to increase her income without increasing grooming.

And that meant thinking differently and developing new business skills.

So I'm going to talk you through the skills behind this £10,000 result.

Actually it was £11,200 in the end.

Because these are the skills that you can apply again and again in your business.

And there's some really important ones in here that many people kind of ignore or don't take on board and don't implement.

So business skill number one is showing up.

So the first thing Joe did was show up every week.

She, she signed up to the pet groomer business program and she was there on every single coaching call.

So we have a coaching call on a Monday morning, Tuesday evening and Jo was there on the coaching calls with her notebook and with her questions as well.

Really important.

She didn't come in thinking she already knew everything.

She came in open minded, she was curious, willing to challenge how things had always been done.

Remember she's been doing grooming for 10 years.

So sometimes you can be very stuck in your ways and how you want to do that.

But she had this real eagerness to learn and the willingness to learn.

And that's a business skill in itself.

The I always say like one of the most dangerous things in business, one of the dangerous sayings in business is, well, that's how we've always done it because things move on and things move on very quickly and we have to move on as business owners as well.

So she signed up to the pick room of business program and she turned up every week on the coaching calls.

And in fact, you know, she's.

I spoke to Joe the other week before Christmas and one of her pledges, she's been with us now for quite some time, but one of her pledges was to come back to the coaching calls this year she's been very busy with a with a separate business that her and her husband had started.

So the business skill number two was filtering out the noise.

Now, as you know, you.

You sit in Facebook groups, you listen to podcasts you like, have a lot of groomer friends.

There is so much noise in the industry, isn't there?

There's ideas, there's advice, there's posts, there's tiktoks, there's lives.

You must do that and never do this and et cetera, et cetera.

But Jo didn't try to do everything.

She listened.

She filtered out the noise and selected what would work for her business.

And that ability to cut through that noise and focus on what you want is really huge.

And she set her goal.

And her goal was.

So, you know, she filtered out the people that would say, well, you can't do that, or that might not work, or will that work for you?

Or people won't pay that.

Although she filtered out all that noise and the naysayers and believed in herself and trusted in her own business skills and tested her ideas as well.

So she had to face some of her own limiting beliefs.

You know, she had to understand the stories that we tell ourselves about pricing, about clients, and what is possible isn't always necessarily true.

She learned to notice that when her limiting belief showed up, she had to start to push them away, but also learn how to disprove those limiting beliefs and retrain her brain and understand that they are what they are.

They are limiting beliefs for a reason.

And this is how you can move on.

Because your beliefs, your limiting beliefs, they're.

They're like opinions, and opinions can be changed.

They're just habits that you got into yourself.

They're little stories that you tell yourself.

And so she got into the point of starting to understand that and then starting to prove to herself that those beliefs were just what they were.

Limiting beliefs.

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She understood that there wasn't a perfect plan.

You know, everything needs testing, and that there's no such thing as the magic answer or the magic bullet.

You had to have an idea and then tested it out.

And that's what she did.

She tested her idea out.

I was starting to understand how it worked.

And then she started to adjust it.

She paid attention to what the clients actually wanted and then was starting to learn how to bring that into fruition.

So the willingness that she had to try review what she was doing and then refine what she was doing is also a business skill that she's learned.

And this stops people from getting procrastination and getting stuck in what they're trying to do as well.

Understanding that things don't have to be perfect, you need to test, you need to test things on your customers and find out what works and find out what doesn't work and then you need to adjust.

Problem solving within business is another really big skill.

And here was the big challenge.

So Jo already includes nail trimming in her grooms.

So to make an extra £10,000 from nail trimming alone, she needed new clients.

And that's what would potentially put some people into a bit of a spin and maybe like go into procrastination.

But instead of overthinking it, she asked herself, where are my clients already spending time?

And the answer was staring at her in the face.

Quite literally, when you're on your phone, the clients are hanging out on Facebook.

So she decided to take advantage of that and learn how to use how to implement a Facebook ad to attract the clients that she wanted.

And she also learned how to, you know, design posts through Canva.

Great looking posts that draw attention and then again using Facebook to start, to start finding those clients.

So let's just take a look about Facebook ads for a moment.

And I know just saying Facebook ads can cause a bit of a wobble for some people.

They are like complicated and also money mindset kicks in, doesn't it?

They are, they can be expensive, they can be an expense and that worry can kick in about spending money.

But remember, Jo had a goal.

She had no experience with ads, but she had a goal.

So she became really resilient and that's a great business score in itself.

And she became resilient enough to learn how to implement a Facebook ad, how to ask questions to get what she wanted.

Even when it felt like, oh, is this ever going to work?

She pushed through that and made sure that she got her Facebook ad out there and realized that she had to invest a bit of money to get the returns and to make the, and to achieve the goal that she had.

So then the next skill that comes in is consistency.

And this is where a lot of people fall down with this.

So showing up consistently and posting every day.

Now when you look at what she did.

She posted about nail trimming every day on her Facebook feed and her Facebook stories.

And she allowed her Facebook ad to run consistently as well.

Some of the other members on the program knew what she was doing and they've tried to do it similarly, but they would run a Facebook ad, maybe not get many phone calls from it or much interaction from it, and just turned it off.

They were expecting instant results from their adverts.

But Joe understood that to meet her goals, she had to stay consistent and she had to be resilient and make sure that Facebook ad was working all the time.

You've got to build that consistency up.

You've got, people have got to see your stuff over and over again to start understanding it.

And two years in, two years in of doing this now trimming clinic and running these ads, you know, customers start to start to.

The word starts to spread.

It becomes self fulfilling then.

So staying consistent with what she's doing is, is the real sort of one of the keys to how she managed to achieve her goal.

She understands that marketing takes time to gain traction and she stayed the course to achieve her goal.

To support her mindset, Jo tracked her income from her nail trims.

So measuring what matters and that really helps you to understand what's working but also helps you to understand that you're on track to meet your goals as well.

So it made it easier to justify the effort that she was putting in, made it easier to justify the money that she was spending on the Facebook ads.

And to keep her consistent and to keep her motivated, she shared her wins into our community.

Community, which only.

Which also helped sort of keep her motivated, but it also inspired the others in the community as well.

So what you measure you're for, you're far more likely to continue.

So measure what matters.

She wasn't complacent.

You know, um, here's another, it's another mistake that I see quite a lot of the time something starts working and then because it's working, they think, well, it will continue to work and to save money, they'll stop it.

For example, you might start getting some inquiries through Facebook ads, get a bit busy and then turn the Facebook ads.

Then you go into this cycle of busyness, drought, Facebook ad, busyness, drought, Facebook ad.

That's consistency again, isn't it?

So she knew Joe could see that her Facebook ad was working, she could see that the inquiries coming through and she was doing the nail trims.

So she didn't bother, she didn't turn the advert off.

It was working.

Why would you stop?

What was working?

She started to see that she was getting an incredible return on that advert, on that investment.

She's spending around 30 pounds a month in Facebook ads and she was making that almost a thousand pounds a month in nail trimming.

So if it's working, why turn it off?

And she didn't.

She understood that obviously word of mouth is good and it's free, but that complements the marketing that she does.

It doesn't replace it.

So she kept that ad running and kept going.

So the result, you know, the result was fantastic.

But really, perhaps the real achievement in this is the confidence that Jo's built in her business skills.

You know, these are life skills that she's learned and these are skills that she can apply again and again.

And so, in fact, the, you know, the confidence that she's achieved through running her own business, she's actually used these to inspire her husband and to help her husband leave a job that he was completely miserable at and, and start his own business.

So together they started a, a property business, buying and renovating and renting out serviced apartments.

And again, that's like the ripple effect of all this learning that she's done and like learning to become a business owner and learning the business skills that we've, we've given her.

So you may have some questions that you're thinking about this, like, how much was she charging for the nail trims?

Well, she was charging £20 for the first nail trim and then subsequent pets were paid, were charged at pound 10 extra per pet, per household.

And yes, people did pay it, as you can see.

Um, Jo celebrated, celebrated Christmas at home with a, of a hero half and then she flew out to New York and spent some time in New York, all, all paid for by her nail trimming expertise and her.

And the money that she made throughout the year.

Will she stop there?

Oh, no, she's not going to stop there.

Again, this should start to get easier and easier.

So that starts to spread, doesn't it?

So, yeah, fantastic story from Joe and this is why I wanted to speak to you about it.

If this has sparked ideas or if it's sparked a bit of resistance in you, then it's usually a good sign that it's something worth exploring.

There's no reason why you couldn't implement this in your business if you're willing to build those skills and stay consistent.

So perhaps have a listen to this over again just to start thinking about the business skills that you need to perhaps implement in your business.

Maybe, you know, google some of them up, see how you can implement in your business.

But if you're interested also is exactly what we're kind of working on inside the Pet Grooming business program.

The consistency, the resilience, the marketing, the goals, the planning is all sorts of things that we work on within the pet groom business program.

There's no quick wins here, but it's building the foundations for your business for long term success.

So I hope you've enjoyed that story.

I hope it's inspired you, and I hope it's raised some questions in you about whether you could do something similar.

What will you be aspiring for?

Let me know.

You're always welcome to drop me a message or drop us an email or leave a comment in the in the podcast.

It's great to read them.

I will bid you goodbye and take care and I'll see you on the next episode.

Bye bye.

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