In this episode of the Hustle and Flowchart podcast, host Joe Fier sits down with Jen Gottlieb, a performer, actress, and founder of a company that helps entrepreneurs build profitable brands online.
In this insightful conversation, Jen shares her journey of self-discovery and finding her true purpose, as well as the importance of building an authentic brand online.
And she just released her new book, BE SEEN: Find Your Voice. Build Your Brand. Live Your Dream. Grab a copy of your own to dive deeper into what Jen shares with us!
From her experience in the entertainment industry to her expertise in PR and media, Jen provides valuable insights and actionable strategies to help listeners unleash their authentic brand and truly connect with their audience.
Becoming the Person You Think You Should Be
Jen reflects on her past experience of feeling the need to become the person others expected her to be and relying on external validation. She shares how this mindset had a negative impact on her and emphasizes the importance of staying true to oneself.
Starting Small: Building Relationships for Podcasting Success
Jen advises against cold pitching the biggest podcasts and recommends starting with smaller, more familiar podcasts to build relationships. She shares the value of relationship building in the podcasting world.
PR and Media: Going Beyond the Episode
Jen highlights that 20% of the value of PR and media comes from the actual episode. She emphasizes the importance of utilizing and amplifying podcast recordings in other ways, such as incorporating them into press kits or creating new content.
Unexpected Challenges and Lessons in TV Interviews
Jen shares an unexpected experience during a TV interview, where she expected a fitness segment but ended up discussing her transition from hosting a show to becoming a celebrity fitness trainer. She emphasizes the importance of storytelling and leveraging unique stories to capture audience attention.
The Evolution of the Acting Industry: Building an Online Brand
Jen reflects on the changes in the acting industry and the increasing importance of building an online brand. She shares how having a strong online presence can make a significant difference in an actor's career.
Embracing Failure: Taking Action Before Feeling Fully Prepared
Jen emphasizes the importance of being brave and taking action, even if one feels unprepared. She believes that clarity comes from failure and taking action, and that fear should not hold anyone back from pursuing their goals.
Combatting Comparison: Maximizing Your Virtual Presence
Jen advises against wasting time scrolling and comparing one's progress to others. She highlights the importance of creating connections, content, and conversation on social media to build an authentic brand and engage with an audience.
Building an Authentic Brand: Engaging on Social Media
Jen shares her approach to building an authentic brand on social media. She emphasizes the importance of engaging with the audience, showcasing wins while being authentic, and creating a deep connection with followers.
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