Let's discuss the art of building a strong and consistent brand reputation. In this episode, Robyn, emphasizes the importance of ruthless application of your brand across all platforms. Through examples of common mistakes and the strategies of successful brands like Coca-Cola and Starbucks, Robyn highlights the critical role of repetition in building a brand's reputation. Explore the key areas where consistency and reputation matter most for your brand and learn how to ensure your brand tells the same story everywhere it's encountered.

• The importance of repetition in building a reputation for a brand.
• The necessity of ruthlessly applying a brand consistently across all platforms and touchpoints.
• The impact of breaking a well-crafted brand and creating friction for potential clients.
• Examples of big brands like Coca-Cola and Starbucks and how they apply their brand consistently across every touchpoint.
• The key areas to look for consistency in brand application: website, sales, marketing, social media, and printed materials.

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

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I have said this on many stages, and in many workshops, and

in many client conversations, and that is that

repetition builds reputation.

Repetition builds reputation.

Repetition builds reputation.

A well crafted brand doesn't mean squat if

nobody sees it? So in episode 1, I talked about

the importance of consistency, but this

This goes beyond consistency. I I want

you to apply your brand ruthlessly.

Absolutely ruthlessly, everywhere that I encounter your brand

online, offline, in print, on a

vendor floor, everywhere that I encounter it, it should

look and should feel the same. I should have the same

experience. I should hear the same story.

One of the mistakes I see frequently is when a business has spent so

much time, money, effort to

create a beautiful and compelling Brand. And then they

go and immediately break that brand, and they

create friction for their potential clients,

right, and for their existing following.

One of my favorite Sayles, they'll know

that I'm talking about them. Hi, guys. It as

a couple who runs a real estate podcast, And the

whole brand was built off of the wife of this husband and

wife team being the licensed real estate agent and the

expert, and everything was built around her. And then when you

went to their Instagram page, it was all the husband.

Like, there was only a couple pictures of the wife whom the whole brand is

built off of, and most of it was the husband because he was the one

doing all the social media. And they just didn't see

what a huge disconnect that could be for people who are trying to get to

know their brand. Right? So I want you to think of

some big brands out there that that we think of

as ubiquitous. And One

of the reasons they've become ubiquitous in our lifetime, in our culture,

in our country is because they are ruthlessly

applying their brand. It is absolutely

consistent across every touch point.

Coca Cola, for example. Even when they put out,

holiday content, the thing that's always there is that

Coca Cola red, which is trademarked, by the way. You can't use that

specific color red, but there are

certain elements to their Brand, the visual aspects of their Brand,

that are always consistent and always applied no matter what they're

celebrating, right? And then what we do with smaller

brands is Five, oh, we want to celebrate St. Patrick's day. And so we put

out all this social media and all this marketing that's green in honor of

St. Patrick's Day when green has nothing to do with our brand.

And people who aren't deeply familiar with us or our brand are

confused, which is all the green. Right? So it doesn't matter

what holiday you're celebrating, what sale you're having, what thing is

going on. Your brand needs to be applied ruthlessly.

The big brands that can change things up and

swap colours every now and then can only do so

because they're so well established that it's

not going to cause friction. Right? And they do it in such

a a controlled way that it doesn't surprise us. We know when

it's coming. We know what to expect. A great example of that would be the

Starbucks holiday cups. Right? So the

only time that they're not the distinctive green and white cups is

the holidays when they are some sort of holiday themed

cups, typically red. Right? But that

doesn't confuse us, and we don't freak out about it because they've told

us. They've trained us. They've conditioned us to expect these cups, but only

at this time. Otherwise, everything is the same. Everything is consistent,

whether you're in a Starbucks in an airport kiosk or

a full flagship store. Right? So

that consistency Brand the ruthless application of the brand and

the brand elements is key. So I want you to start

thinking about how much

reputation you're building with your repetition. Right? Is it truly

being repeated out there? Are you telling the same story on every

platform? If I look you up on LinkedIn Brand then on

Facebook Graham, and then on Twitter, am I going to see the same

profile pic or 4 different profile pics? Am I going to see the same

story or 4 different stories? Right? So

where is your brand on the

scale of being ruthlessly consistent with how it

is applied. Here's some of the places I want to look for

consistency and reputation when it comes to your Brand. Your

website, your Sayles, are you

consistent in the tone and perspective of your writing Brand all of your communications,

your marketing, and that's physical marketing, digital

marketing, anything, everywhere. Social

media, any content that you put out, anything

that's printed, and and definitely something

that's going to leave with your clients Brand potential clients, like

worksheets, flyers, books, promotional

materials. How consistent is your

brand?