GDPR for email marketing explained by Joanna Boag-Thomson from Shepherd & Wedderburn
Joanna Boag-Thomson is a partner at Shepherd & Wedderburn and an expert on the GDPR. In this episode she explains the rules for marketing in Europe covering the General Data Protection Regulations (GDPR) and the Privacy and Electronic Communication Regulations (PECR).
We cover marketing to European customers from other countries, the changes in the UK since Brexit, when you are allowed to contact customers, legitimate interest and soft opt-ins, how to get consent and how consumers can opt-out.
The discussion covers newsletter signups, marketing to customers and to checkout abandonments. We also cover the different rules for B2B, postal marketing and custom audiences for advertising.
Finally, Joanna gives us a checklist for marketing to customers by email.