When it comes to getting your website to the top of Google, creating content that’s relevant and helpful for the searcher’s query is critical. 

But with infinite options for content you could create, how can marketers prioritise content that’s going to drive leads and revenue and not just traffic?

In this episode, I’m joined by freelance SEO consultant Fracesco Baldini to find out.

In this episode, we discuss:

• How Francesco took one website from generating £800 per month to over £30k per month in revenue, while the traffic stayed the same 
• The process Francesco uses to identify topics that are commercially relevant
• How you can use your weakest search competitors to find easy to rank for content ideas 

CONNECT

• Francesco Baldini on LinkedIn https://www.linkedin.com/in/francescobaldini/ 
• Francesco’s website: https://withdirection.com/ 
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk  

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec 
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462 
• YouTube: https://www.youtube.com/@MarketingFreedPodcast 
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed 
• PlayerFM: https://player.fm/series/series-3552796 
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008 
• Deezer: https://www.deezer.com/en/show/1000659902