✨ Dive into our latest exploration, where we invited Danielle Hydro, LinkedIn B2B Institute, for an exclusive first look at the upcoming 2026 B2B Trends Report. From the rise of “bottle episode” events and employee advocacy’s “drip effect” to the unexpected ways professionals are embracing AI, this episode dives deep into the research shaping the future of B2B marketing.
📝Special Episode Links:
🔑 Key Takeaways:
- Learn why live events are becoming the “bottle episodes” of B2B marketing and how brands can extend their impact beyond the event itself
- Discover how employee advocacy creates a powerful “drip effect” that outperforms traditional company page engagement
- The surprising reason AI power users are using Gen AI more for enjoyable tasks than repetitive work
🕒 Timestamps:
0:00 - Welcome to LinkedIn Ads Radio & introduction to Danielle Hydro
1:35 - Danielle’s journey into research, behavioral economics & media insights
3:24 - What the LinkedIn B2B Institute does & the idea behind “contrarian marketing”
6:12 - Trend #1: “B2B’s Bottle Episode” explained
10:11 - Why live events build stronger trust and relationships in B2B
13:05 - How brands like HubSpot maximize pre-event and post-event content
17:30 - Trend #2: The “Drip Effect” and employee advocacy
19:33 - Why personal profiles outperform company pages on LinkedIn
23:20 - The huge untapped opportunity behind employee networks
27:00 - AI tools for simplifying LinkedIn content creation
28:32 - Trend #3: “Alice in AI Wonderland”
33:57 - How marketers can get more comfortable using AI
34:50 - The surprising relationship between AI optimism and fear of replacement
36:51 - Final thoughts on the 2026 B2B Trends Report & additional upcoming trends
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🔗 More About Us:
🌐 Website: https://t2m.io/LAR-Website
💼 Linkedin: https://t2m.io/LAR-LinkedIn
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