Welcome to our new series: The power of entrepreneurial thinking for brands, hosted by The Marketing Society member Ruth Fittock.

Episode 1

This episode explores how entrepreneurial thinking, or challenging the best of start-up energy, can benefit any brand, whatever the size

Start ups are having a real moment in the spotlight- agile, fast and able to take big risks without fear of damaging a legacy brand, they are everything that big brands aren’t and can’t be

But is that true? What if ‘start-up’ is a mindset, one big business can implement too to ensure they are ever evolving to meet the needs and demands of their consumer?

Discussing the benefits of entrepreneurial thinking and the principles that can benefit any brand today are Ruth Fittock and Carly Osman Holme.

Ruth is a fractional Marketing Director who has worked with some of the UK’s most exciting FMCG start ups and scale ups, including Vitaminwater, Popchips and most recently snack start up Simply Roasted Crisps

Carly works with brands to unlock and implement challenger brand thinking, she has worked with some of the biggest brands in the world including Coca-Cola and Nestle, through to startups with nothing more than a brilliant idea.

Host: Ruth Fittock, Linkedin

Guest: Carly Osman Home, Linkedin

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