Learn how to target audiences based on interest, behavior, and demographics, and leverage Advantage+ to maximize the performance of your Meta Ads. Watch this video now.

In the second part of this three-part Meta Ads Targeting Guide, Jonathan Paquin, one of our Meta Account Managers, walks you through how to stack interests effectively, utilize behavioral data, use broad targeting techniques, and use Advantage+ for better audience reach and cost efficiency.

If you haven't watched Part 1 yet, you can watch it here:   

 • 🎯 Guide to Meta Ads Targeting | Part 1  

Related videos:

🔥 Meta Ads Top-Level Traffic Strategy for eCommerce:   

 • 🔥 Meta Ads Top-Level Traffic Strategy...  

🚀 Meta Ads Campaign Structure | Part 1:   

 • 🚀 Meta Ads Campaign Structure | Part 1  

🚀 Meta Ads Campaign Structure Part 2: Creatives Setup and Optimization:   

 • 🚀 Meta Ads Campaign Structure Part 2:...  

🚀 Meta Ads Campaign Structure Part 3: Customizing Columns for Optimization:   

 • 🚀 Meta Ads Campaign Structure Part 3:...  

0:00 Intro

0:12 Guide to Meta Ads Targeting Part 2

4:47 Behaviors and Demographics

8:59 Broad

10:19 Advantage+ Shopping Campaign

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

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