Retail media has been exploding over the last year, and Dollar General is right there riding the wave.

However, the discount retailer is taking a different approach. Rather than doing retail media in-house, Dollar General is partnering with third parties to deliver the message to consumers.

In this episode of SN Off the Shelf, Supermarket News Senior Editor Bill Wilson talks with Chad Fox, who is vice president and chief marketing officer at DG. Hear how Dollar General has taken on the world of retail media with its own flair.

Take a listen.

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