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Always Be Optimizing - Search Engine Optimization Secrets With Meg Casebolt
Episode 18327th October 2022 • Coffee and Converse • Diane Mayor
00:00:00 00:41:19

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If SEO feels like a mountain standing between you and your people and you haven’t quite found the energy to start climbing, these strategies are for you.

Meg Casebolt walks you through why search engine optimization is the secret to no social media marketing, is about small changes, not huge projects, and is easier than everyone believes.

Key Takeaway

Search engine optimization is a journey, not a destination. You need a plan for the long haul that you can sustain.

We talk about

  • Creating a baseline for your SEO
  • Golden rules of SEO
  • The SEO Matrix - empathy mapping for search
  • SEO for podcasts (and blogs and any other content)- transcriptions, headers, and content
  • How much is enough SEO
  • Meg’s best SEO advice
  • How werewolves and Tinder can get you found in search


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