We don't love throwing the word "viral" around, but when Topher takes on the Stanley tumbler there's pretty much no other word appropriate for its sudden, wild ubiquity. But did you know the brand is more than a century old? And what can we learn about our world today from its phoenix-like reemergence?

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Show art & design by Chris Allen

Editing by Steph George

Marketing by Billy Silverman

Episode music by Blue Dot Sessions: Bitter Roll, Iowana, Parade Shoes, Vernouillet