63. Stop Second Guessing Your Niche

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You're listening to episode

63 of burning brightly.

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Stop second guessing your niche.

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This is Burning Brightly, a podcast

for Christian moms who are feeling

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called to build a business and

share their light with the world.

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I'm Bonnie Wiscombe, a life coach,

mom, and entrepreneur, and I'm honored

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to be your guide as you face this

business building adventure full of

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highs, lows, and everything in between.

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This is where we help each

other find the courage to shine.

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Hey there, business, buddy.

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Welcome back to the show today.

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We're gonna be talking about niche and

why it's important and why you need to

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stop second guessing it because if you

were a coach or a content creator, I

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can guarantee you have had incessant

drama, maybe not incessant, but at

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least some drama around choosing and

sticking with a niche that works for you.

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Which, let me just say upfront,

some drama is totally normal,

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so don't judge yourself.

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But today we are going to dive into niche.

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We're going to talk about what you're

good at, what people want from you.

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What you can monetize.

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What might be too broad of a

niche or what's too narrow.

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And when you might want to reevaluate

the niche that you have already chosen.

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Let's do this.

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First of all, what the

heck is a niche niche?

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You can call it niche.

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I don't know.

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I like niche.

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It sounds very French.

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It is just a segment in the market.

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That means if you are a weight loss

coach, your segment might be women

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over 50, who deal with hormonal issues.

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If you are in the DIY space and

your market is crafts or sewing,

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then maybe your niche or segment

could be beginning knitters.

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You're going to show them how

to do some beginning stitches.

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If you are a YouTuber who is a

mechanic and you teach people

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how to work on their cars, your

segment or niche might be retired.

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Men who are on a budget

who need to fix their cars.

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So there's so many ways of

choosing a specific segment or

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niche within a much larger market.

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And I think that's probably why

a lot of people struggle with it.

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There are 1,000,001 niches to

choose in any given market.

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So it can feel very daunting.

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It can feel overwhelming.

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It can feel also like a high pressure

situation where if I make the wrong

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decision, my business is going to fail.

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Not necessarily, I'm going to talk to

you about how we're going to do it.

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Smart.

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And in a way that is going to

teach you along the process

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of building your business.

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Now it is true that you want to choose

a segment of the market or a niche

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carefully so that you don't put a ton

of time and effort into your business.

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And end up chasing an area that's actually

not marketable or not, not very profitable

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or that isn't a good match for you.

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You might find a niche that you're

actually really good at and is

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really profitable, but it doesn't

end up working well for you.

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For some other reason, we'll

talk about the three main things

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you need to look for in a niche.

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In the end.

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However, you're probably going to

guess what I'm going to say next.

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There's only one way to know

if your niche will work.

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Can you guess.

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Hint.

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It's not asking a professional.

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It's not asking friends.

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It's not changing it incessantly

until you just feel good about it.

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It's testing it.

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It's getting out into the world, out

into the market and testing to see

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if people resonate with that niche.

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And decide no sticking with it

long enough to get good data.

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So you can't tell three people, Hey, I'm

a mechanic YouTuber who helps men over 50

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learn how to fix their cars on a budget.

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You can't tell three people that.

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And then when they're

not interested thing.

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Oh, this is a crappy nation.

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Nobody's going to pay

attention to my videos.

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Oh, no, . You have to stick with

it long enough and talked to

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enough people who could potentially

be your audience, your market.

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To get some feedback and

get some data points.

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So we'll talk a little bit more

about testing as well, but first of

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all, we're going to look at those

three main things at a great niche.

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Should have.

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I like to look at a perfect niche as sort

of an intersection of these three areas.

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The first one is passion.

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What are you excited about?

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So your passion.

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The second one is, is it profitable?

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Can you make money off this niche?

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And the third one is proficiency.

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Are you any good at it?

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Now these three PS, I borrowed

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from YouTuber, Sean Cannell.

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He has an awesome couple of channels,

teaching people how to grow their YouTube.

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If you haven't checked them

out yet, you totally should.

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If you're interested in YouTube, but I

love that he used some illiteration for

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these three areas that make NH a perfect

niche, passion, profit, proficiency.

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Is it something you like, please

do not pick a segment of your

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market that is annoying to you

or that you, that bugs you.

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Or that you can't see yourself talking

about over and over and over again

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for months and years on end pick

something you love and something

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you're really passionate about.

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So there are a lot of things I love

that I don't really want to talk

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about incessantly, but business is

something I'm super passionate about.

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Not only do I love it, but I

could talk about it all day long.

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So that's one of the reasons I chose it.

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Profit.

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Are there people out there

who are hurting enough?

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I say hurting, but I mean,

Uncomfortable enough.

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That they're willing to pay good

money to solve this problem.

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In order for a niche or a segment

of the market to be profitable.

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There has to be a lot of people with a

big problem, and those people also have

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to have money to solve the problem.

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Sometimes I see people marketing

to a segment of the population

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that is stereotypically.

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Underfunded.

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For example, people who are unemployed,

a lot of people have some great

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tips for teaching people, how to fix

their resume and get a great job.

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But if people are unemployed,

how much can you realistically

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charge for your services?

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They're probably watching their budget.

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Now that's a stereotype of course, but,

but notice that is this a problem that my

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people can afford to solve because I want

to charge them money for my expertise.

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And then finally proficiency.

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Is it something you're actually

good at let me just say this.

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Being proficient does not mean

you have to know everything.

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Being proficient does not mean you have

to have a PhD in it or any sort of degree.

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It doesn't even mean that

you have to already have.

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Had a ton of success in it, but

you have to know enough to get your

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audience where they want to go.

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You have to give them just

one small transformation.

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So for example, If you're a weight

loss coach or content creator.

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But you still struggle

with your weight sometimes.

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Is that a good place for you to be

teaching other people how to lose weight?

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Well, yeah, if you've gotten

a transformation, you don't

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have to be perfect at it.

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You don't have to never fluctuate with

your weight to teach other people how

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to get the same transformation you had.

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In fact, I would argue that if you still

struggle in the area where you help

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people, you are way more relatable that

someone who's quote unquote perfect at it.

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I would much rather learn how to lose

weight from someone who has done it

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over and over, because they're a human

being who struggles with weight gain.

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Sometimes like I do than someone

who's never struggled with it.

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Cause it's a little bit hard for

me to understand that they even

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know what I'm going through.

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So embrace your own challenges

and acknowledge that proficiency

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does not equal perfection.

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Ooh, that was good.

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Let's say it again.

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Proficiency does not.

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Equal perfection.

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Once again, the three areas that

a great niche has to intersect in

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his profit passion and proficiency.

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I love to look at these

like a Venn diagram.

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So you have things you're passionate

about things that could bring

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in profit for you and things that

you're proficient at, but where do

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all those three meet in the middle?

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You want your niche right there in

the center of that Venn diagram?

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So we have thought about what

we're good at, what would make us

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money, what we really love doing.

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And we're still dragging our feet on

picking a niche or we've picked a couple

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of them and we just can't stick with one.

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Well, here's the bad news of this episode.

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If you're waiting for a sign

from heaven or wherever.

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About what the perfect niche is.

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It's not going to come.

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You need to just pick one.

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I have another episode that I am

planning for you guys all about.

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A big girl, boss energy.

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Okay.

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How to put on your big girl pants

and make decisions in your business.

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Sometimes we hesitate to do

this, especially as women.

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Well, I just don't know

what the right decision is.

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I don't want to stereotype, but I

think men are generally better at this.

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Just picking something and going with it.

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We like to overanalyze a lot.

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Not always, but often, so please stop

over-analyzing and just pick one.

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Here's why.

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What's the one way to find out whether

or not you have the right niche for you.

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To test it.

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And so the longer we think and spin and

worry about it, that's time and energy.

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We are wasting that could be

put into the testing process.

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So just pick one today.

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And then work it into an elevator pitch.

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Now an elevator pitch is the number

one thing I teach my clients to

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do if they don't have one yet.

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And what that is is

just a one single line.

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That they tell people to

explain how they can help them.

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So it also has three points to it.

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It looks like what problem you solve?

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How you solve it and what

result they can expect.

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So let's go back to the

mechanic on YouTube.

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He's choosing men over

50 on a budget to target.

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He's going to teach them how to fix their

cars without spending a ton of money.

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So what problem is it?

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They're fixing their cars.

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Maybe they have a broken

down car or maybe they have.

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Uh, classic car they've always

wanted to fix up and get running.

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He is going to solve it by posting YouTube

videos with really simple tutorials.

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And what's the result they can expect.

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They can expect to get their

car up and running on a budget.

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Fantastic.

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So let's try another example.

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You are.

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In the DIY space and you're going to

be teaching beginning knitters, how

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to get started with this fun new hobby

they'd been wanting to try for awhile.

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What problem do you solve?

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Well, you help them cut through

the chaos of confusion and

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overwhelm and get started knitting.

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You solve it?

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I don't know.

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However you want to solve it.

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Maybe you're going to do blog

posts or YouTube videos or live

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video tutorials on Facebook.

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You get to decide the avenue

for solving that problem.

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And the result they can expect is to

confidently be able to what knit a scarf.

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What's a, what's a

simple beginner project.

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You can give them and kind of promise

a net result after working with you.

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So that's how you create

that elevator pitch.

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Once you've picked a niche, work

it into that elevator pitch.

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What's the problem they have.

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How do you solve it?

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And what result will they get at the end?

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And then once you pick that

elevator pitch, you create that.

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You put it.

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Everywhere.

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On your social profiles in

your email, footer on your

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website, make a bumper sticker.

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I don't care anywhere that people are

going to be looking, put that elevator

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pitch there anywhere you can think of.

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And then start telling people in person.

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Now, let me reassure you.

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This does not have to be spammy.

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You don't have to be that person who.

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Nobody ever wants to talk to, because

she's always talking about her business,

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but if someone asks you what you do,

please, don't say I'm a life coach.

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Or please don't say I sell t-shirts.

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That is a perfect opportunity to use

your elevator pitch and, and craft it

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in a way that does not sound spammy.

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So, instead of saying I'm a life

coach, you could say, oh, I'm

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a life coach who helps ADHD.

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Moms get organized.

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That's not salesy.

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You're just telling them specifically what

you do, because here's the difference.

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If I tell my neighbor I'm a life

coach, she walks away going great.

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I have no idea what that is

or yeah, I've heard of those.

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That's kind of weird.

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Or that lady's kids are crazy.

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Where does she get off telling

people how to live their life?

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I'm sure they think that about me.

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Point being when we share our elevator

pitch, we are essentially giving a

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little nugget of information to people

we talk to so they can pass it on.

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So if I say I'm a life coach

and my neighbor's like nods.

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Okay, great.

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I don't know what that means.

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She can't then spread

the word about what I do.

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But if I say I'm a life coach who

helps ADHD, moms get organized and

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she immediately thinks of her best

friend's daughter who has ADHD and is

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drowning in a to-do list and thinks,

oh, I bet Sarah could use her, or I bet

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Brittany might be interested in that.

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Do you see the whole point of having a

great elevator pitch and a great niche

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is so people self identify, either self

identify or immediately think of someone

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else that could use your expertise.

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Here's another example, instead of saying

I sell t-shirts, which your neighbor or

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friend is going to be like, that's great.

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Good for you.

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What if you said I sell snarky

graphic tees for gen X-ers.

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Immediately.

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Did you think of a gen X-er who

had like a snarky graphic T.

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Yeah.

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Immediately your brain goes to work,

starting to find a person that might

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like that, or that might need that.

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That's what happens with

a really useful niche.

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The reality is there's no way

you can talk to hundreds and

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thousands of people every day.

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About your niche unless you have a

post that goes viral or something.

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But the more people you talk to and

tell them specifically what you do with

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a really great niche, then they can

go out and be your marketing for you.

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The next time your neighbor hears about an

ADHD mom who was really stressed out and.

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And living in chaos.

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She's going to go wait a minute.

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Wasn't it, Bonnie that said that

she coached people like this.

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I'm going to put those two in contact

and that's how networking works.

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That's how you spread the word is because

you tell people exactly what it is you do.

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All right.

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So that's the first thing you do?

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You create an elevator pitch

with this specific niche?

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The second thing you do now,

remember this is still testing phase.

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We're still not a hundred percent sure.

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This is the right niche for

us, or we're still testing.

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The second thing we do is

we gauge people's reactions.

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A good niche inside that

elevator pitch that we just

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talked about has one goal only.

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Do you know what it is?

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It's to attract or repel.

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Do you guys ever played with magnets?

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And when you connect them the

right way, they stick together.

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And when you flip one over,

they repel each other.

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It's such a cool force.

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That's what you want your

elevator pitch, your niche to do.

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Now, why would we want to repel people?

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Because we don't want to work with

people that we aren't right for.

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We don't want clients that we can't

help and they don't want to waste

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their time and money with us either.

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So if we don't have people that

we are not for, then we're not

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gonna have anybody that we are for.

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I know this is kind of tricky to think.

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We want to be able to help everyone.

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The fact of the matter is we can't.

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I can not help everyone

with their business.

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Everyone doesn't even want a

business everyone's business.

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Isn't.

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In an area that I can help with, but there

are specific businesses I can help with.

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So what does attracting or repelling

people with this niche look like?

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You want people to.

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Light up their faces to light up or

even make a face when you tell them.

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So if I say I sell snarky

graphic tees for gen X-ers.

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Uh, boomers probably going to be like ill.

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That's not for me.

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Great.

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Now I know you are not my target audience.

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No big deal.

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Hey, do you have a kid?

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Who's a gen X-er.

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Or do you have a grandkid?

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: 00:14:17

Who's a gen X-er.

324

: 00:14:18

Maybe they want my t-shirts.

325

: 00:14:19

Can I pass on my card?

326

: 00:14:21

Look for people's reactions.

327

: 00:14:23

When you tell them what.

328

: 00:14:23

You do.

329

: 00:14:24

Do they immediately light up and

think, oh, oh my gosh, that's for me.

330

: 00:14:29

Or.

331

: 00:14:30

Do they make a face and

think that's not for me.

332

: 00:14:33

In my experience, the worst thing that

can happen when you tell people your niche

333

: 00:14:36

is for someone's face to just glaze over

and they blindly say, isn't that nice?

334

: 00:14:41

You don't want isn't that nice.

335

: 00:14:42

You want people to sit up and

pay attention or to be repelled

336

: 00:14:46

and say, that's not for me.

337

: 00:14:49

I noticed this when I picked my

current niche, because I would

338

: 00:14:52

get people immediately saying,

oh my gosh, my sister needs you.

339

: 00:14:56

My sister is a coach and she

doesn't know how to get clients.

340

: 00:14:59

She needs you.

341

: 00:15:00

Or they would say, oh, that's not for me.

342

: 00:15:02

I already have clients, or I'm not a

coach or a content creator or whatever.

343

: 00:15:06

So please don't be afraid to not be

right for some people that is important.

344

: 00:15:12

Not every grocery store is right for you.

345

: 00:15:14

Not every airline is right for you.

346

: 00:15:17

Not every type of decor is right for

your home and not every coach or content

347

: 00:15:22

creator is right for every person.

348

: 00:15:25

I think of a bad niche.

349

: 00:15:27

Kind of like vanilla ice cream.

350

: 00:15:30

Everyone likes vanilla.

351

: 00:15:31

Fine.

352

: 00:15:32

Right.

353

: 00:15:33

I mean, does anybody hate vanilla?

354

: 00:15:35

I don't think so.

355

: 00:15:36

But does anyone love it?

356

: 00:15:38

I also don't think so.

357

: 00:15:39

I've never met anyone.

358

: 00:15:40

That's just obsessed

with vanilla ice cream.

359

: 00:15:42

But what about strawberry or chocolate

or Rocky road or peanut butter crunch?

360

: 00:15:46

Yeah, people are obsessed

with those specific flavors.

361

: 00:15:49

So you need to set aside any

people pleasing tendencies.

362

: 00:15:52

You might have.

363

: 00:15:53

And focus on the people who are

going to be obsessed with you.

364

: 00:15:56

You are going to be like Rocky

road for them because you're

365

: 00:15:59

exactly what they need and want.

366

: 00:16:01

Don't be vanilla.

367

: 00:16:01

You don't want to be for everybody.

368

: 00:16:03

You want to be for those that

really need what you do.

369

: 00:16:07

So that first step was pick a niche,

create an elevator pitch around it.

370

: 00:16:10

The second one is to gauge people's

reactions and make sure it's

371

: 00:16:13

attracting and, or repelling people.

372

: 00:16:15

And then the third, get

a little bit of feedback.

373

: 00:16:17

We're not going to get stuck in feedback.

374

: 00:16:19

We're not going to just keep asking people

incessantly and never actually commit.

375

: 00:16:23

But if you are telling people what you

do and you're still not getting good

376

: 00:16:26

reactions out of, at least some of them.

377

: 00:16:28

Then ask why.

378

: 00:16:30

Let's go back to the coach who helps ADHD.

379

: 00:16:32

Moms get more organized.

380

: 00:16:33

Let's say, you know, a friend who

wants to get more organized and

381

: 00:16:36

she seems a little bit scattered.

382

: 00:16:38

But she doesn't resonate with your niche

or with your pitch, ask them why now

383

: 00:16:41

you have to be sensitive to this, right?

384

: 00:16:43

Especially in some areas like weight

loss, don't go, assuming your friends

385

: 00:16:46

want to lose weight and ask them about it.

386

: 00:16:47

That that might not be great.

387

: 00:16:49

But if you've had a friend or

a colleague or someone tell you

388

: 00:16:52

that they struggle with something.

389

: 00:16:53

And that's a niche that you want to

help people with ask them or feedback.

390

: 00:16:57

Does this pitch sound good to you?

391

: 00:16:59

Does this sound appealing?

392

: 00:17:00

Would you click on something like this?

393

: 00:17:01

Would you ask me for more information?

394

: 00:17:04

And maybe you just need to slightly shift.

395

: 00:17:06

So in the organization sphere,

maybe you need to focus on teaching

396

: 00:17:10

people how to organize themselves.

397

: 00:17:12

Or maybe they just want to hire it out.

398

: 00:17:14

Maybe you've been teaching it

and instead they just want an

399

: 00:17:16

organizer to do what for them.

400

: 00:17:18

Or maybe you'll learn that people have

taken organizing courses before, and

401

: 00:17:22

then they've just slid back into chaos.

402

: 00:17:23

And so they're kind of jaded.

403

: 00:17:25

Or maybe they just lack

belief in themselves to be

404

: 00:17:27

able to organize that garage.

405

: 00:17:29

That just seems so overwhelming.

406

: 00:17:31

By sharing our niche and our elevator

pitch, as much as we can and getting

407

: 00:17:35

that feedback, we can tweak it just

a little bit, tweak our messaging

408

: 00:17:38

just to tinge until we are really

attracting the right kind of people.

409

: 00:17:43

But again, like I said, don't

get stuck in the feedback phase.

410

: 00:17:46

You can pick literally any niche, ask

just a few potential clients about it.

411

: 00:17:50

A few people you think might

be a good fit and then just go,

412

: 00:17:52

feedback will come as you go.

413

: 00:17:54

So I'm constantly shifting

my positioning a little bit.

414

: 00:17:57

I'm tweaking my messaging a little bit,

but I'm not changing my entire niche.

415

: 00:18:02

Again,

416

: 00:18:02

I'm just shifting how I say things

a little bit as I get more feedback.

417

: 00:18:06

So, let me tell you my story of

choosing my niche as a coach, I've

418

: 00:18:09

had multiple online businesses.

419

: 00:18:11

And so I've had to do this process

multiple times, but as a coach, I decided.

420

: 00:18:16

That because I'd been a business

owner for so long, I wanted to

421

: 00:18:18

help other moms start businesses,

specifically stay at home moms.

422

: 00:18:21

So maybe they were kids were going to

school or leaving home and they were

423

: 00:18:24

ready to start a business they'd been

dreaming about here was the problem.

424

: 00:18:28

I very quickly learned

through this process.

425

: 00:18:30

I'm telling you about talking to people,

getting some feedback, putting things

426

: 00:18:33

out there and seeing how it was received.

427

: 00:18:35

I learned that most stay-at-home

moms thought that maybe someday

428

: 00:18:39

they'd like to start a business.

429

: 00:18:40

Like maybe someday they'd like to run

a marathon or hike the grand canyon,

430

: 00:18:44

or maybe try being a redhead sometime

there was no real motivation for it.

431

: 00:18:49

There was no real pain point.

432

: 00:18:51

Most of them.

433

: 00:18:52

Had a spouse who was

bringing in income for them.

434

: 00:18:54

And the business idea was

just kind of a fun hobby idea.

435

: 00:18:57

It wasn't a true discomfort

that they needed to get out of.

436

: 00:19:01

Instead, I had to learn how to find

people who were really uncomfortable

437

: 00:19:05

and needed business help right

now, not someday down the line.

438

: 00:19:10

So instead of helping stay-at-home

moms start any business.

439

: 00:19:13

I switched to helping certified coaches

who weren't yet making any money.

440

: 00:19:16

They'd already spent money

on certifications, sometimes

441

: 00:19:18

tens of thousands of dollars.

442

: 00:19:20

They had already dreamed of a

successful coaching biz, but

443

: 00:19:22

they couldn't get there alone.

444

: 00:19:23

They didn't have the business

skills necessary and immediately.

445

: 00:19:27

I got good results.

446

: 00:19:28

When I switched my elevator pitch

to this two coaches who were

447

: 00:19:31

certified and weren't yet making

money, it was almost night and day.

448

: 00:19:34

The responses I got some

people immediately resonated

449

: 00:19:36

with, oh, I need your help.

450

: 00:19:38

So bad.

451

: 00:19:38

That's me.

452

: 00:19:39

Right.

453

: 00:19:40

They kind of virtually raised

their hand and said, yes.

454

: 00:19:42

Yes.

455

: 00:19:43

Tell me how I can work with you.

456

: 00:19:45

Sometimes what happens is we get

really, really good at what we do.

457

: 00:19:48

And we can't see the need in a way

that people are talking about it.

458

: 00:19:53

Here's an example of that.

459

: 00:19:54

I have a friend who is a

phenomenal finance coach.

460

: 00:19:56

And when she chose her niece, she

was coming from a place of expertise.

461

: 00:19:59

She had actually never

struggled with money.

462

: 00:20:01

Like her potential clients did.

463

: 00:20:03

She had always been good with money.

464

: 00:20:05

And so it was kind of a struggle

for her to shift into that space

465

: 00:20:08

of what these people needed.

466

: 00:20:10

She knew she could help them.

467

: 00:20:11

She just didn't know how to phrase it.

468

: 00:20:12

Exactly.

469

: 00:20:13

So she actually reached out, she

did a great job of reaching out to

470

: 00:20:16

lots of friends and acquaintances.

471

: 00:20:18

And asked around to see if she

could find her ideal client avatar.

472

: 00:20:22

She was looking for people who were

making plenty of money, but still

473

: 00:20:24

couldn't manage their money and were

feeling kind of some shame around it.

474

: 00:20:27

I was actually one of these people.

475

: 00:20:29

And so we had a lot of calls and

Marco polo messages back and forth

476

: 00:20:32

where she would pick my brain.

477

: 00:20:33

It was so fun.

478

: 00:20:34

I could just tell her everything

that I was thinking about money

479

: 00:20:36

and budgeting and managing it.

480

: 00:20:38

And she would help me with her expertise.

481

: 00:20:40

And then she was able to use my

words in her marketing, because

482

: 00:20:44

she didn't know how people like

me talked about money, but I did.

483

: 00:20:48

So if this is you you're really good at

something, and you're still struggling

484

: 00:20:51

to kind of express it in a way that

your ideal client might understand.

485

: 00:20:54

Then ask around and find

someone who would fit that.

486

: 00:20:57

Market and ask them to help you with

some verbiage or with their perspective.

487

: 00:21:00

Maybe you can exchange some

free coaching and return.

488

: 00:21:03

Because there are people out there that

would love to tell you how you can help

489

: 00:21:06

them in order to get more specific.

490

: 00:21:09

So reach out, ask around,

get that feedback,

491

: 00:21:11

but don't wait for all the feedback

on the world before you get moving.

492

: 00:21:15

All right.

493

: 00:21:16

So those are the three steps to.

494

: 00:21:18

Getting and choosing a

niche that is fantastic.

495

: 00:21:20

You want to.

496

: 00:21:22

Just pick one, put it in an elevator

pitch, put it everywhere, gauge

497

: 00:21:25

people's reactions, and then get

feedback while you're moving forward.\

498

: 00:21:30

Now let's talk for a second about

the narrowness of your niche.

499

: 00:21:34

A lot of business experts talk about

how your niche has to be super narrow

500

: 00:21:38

and how you don't want to be too broad.

501

: 00:21:40

Nobody's going to notice you, if you're

trying to talk to everybody, right.

502

: 00:21:42

Kind of what we already discussed.

503

: 00:21:44

But a lot of people get panicked about

this step because they think that if they

504

: 00:21:48

go from selling quote unquote fashion

advice to maybe teaching postpartum

505

: 00:21:54

moms, how to dress their new body.

506

: 00:21:55

That they're going to lose audience.

507

: 00:21:58

In reality, it's kind of the opposite.

508

: 00:22:00

You're actually not

narrowing your audience.

509

: 00:22:03

You're calling them out.

510

: 00:22:04

So there might be.

511

: 00:22:06

50 million women out there that

need fashion advice or feel

512

: 00:22:10

like they need fashion advice.

513

: 00:22:11

But they all need different things.

514

: 00:22:13

So, how are you going to

teach them fashion advice?

515

: 00:22:15

If you don't actually know what they

need, fashion advice is way too broad.

516

: 00:22:19

You don't know if they need help.

517

: 00:22:21

Dressing a certain type of body or do

they need help dressing on a budget or.

518

: 00:22:25

Do they need help because.

519

: 00:22:26

They're older and they

don't understand the trends.

520

: 00:22:28

There's way too many areas

that you could help them in.

521

: 00:22:30

But when you get specific, like

teaching postpartum moms, how to

522

: 00:22:32

dress their new body after baby.

523

: 00:22:35

You are calling those people out and

they can then opt into your audience.

524

: 00:22:40

So think for a second about ads

that you may have seen on Facebook

525

: 00:22:43

or on Google or somewhere.

526

: 00:22:44

Or posts that have really

resonated with you.

527

: 00:22:47

If you saw a post that was like, Hey.

528

: 00:22:49

Feeling frumpy.

529

: 00:22:50

I can help you look stylish.

530

: 00:22:52

You might stop and think, oh yeah.

531

: 00:22:53

I'd like to look more stylish, but

what if instead you were a postpartum

532

: 00:22:56

mom and you saw a post that said,

Hey, if you've had a baby in the last

533

: 00:22:59

year and are feeling frumpy, I can

show you how to dress that new body.

534

: 00:23:03

Whoa.

535

: 00:23:03

All of a sudden, I'm way more interested

because I know you can help me.

536

: 00:23:08

You already told me my problem.

537

: 00:23:09

My problem is that I am feeling

frumpy because I have a body

538

: 00:23:12

I don't really recognize.

539

: 00:23:13

And I've addressed in normal clothes.

540

: 00:23:14

And over nine months I've been

wearing maternity clothes.

541

: 00:23:17

So calling out the person's

problem, telling them you can help

542

: 00:23:20

them in the most specific way you

can, that will guarantee a click.

543

: 00:23:25

So having this great niche causes your

perfect audience to identify themselves.

544

: 00:23:29

And like I said, basically raise

their hands and say, that's me.

545

: 00:23:32

I need your help because

I can tell you, get me.

546

: 00:23:36

All of us have this sense

of belonging that we need.

547

: 00:23:38

That is human nature.

548

: 00:23:39

We want to belong.

549

: 00:23:40

So the more details we can give

our audience about themselves.

550

: 00:23:43

The more, we will convince

them that they belong with us.

551

: 00:23:45

They belong into our audience.

552

: 00:23:47

They will opt into working with us because

they feel like this is their tribe.

553

: 00:23:51

So here's a niche analogy for you guys.

554

: 00:23:54

Let's.

555

: 00:23:54

Say everyone is telling you

that you have to go travel Italy.

556

: 00:23:57

And so you make it to the Italian

border and you cross, but somewhere

557

: 00:24:00

out in the middle of a field with

nothing around and you're looking

558

: 00:24:03

around going, I don't see the Coliseum.

559

: 00:24:06

I don't see ruins.

560

: 00:24:07

I don't see gelato.

561

: 00:24:08

This place is crap.

562

: 00:24:09

I don't want to be here.

563

: 00:24:11

Because you don't have a path, you

don't know if you're where you belong.

564

: 00:24:14

Conversely, you show up to the Rome

airport with an itinerary and a guide

565

: 00:24:19

and they take you all the places you've

heard about and you get to experience

566

: 00:24:21

the best that Rome has to offer.

567

: 00:24:23

That is what you're doing for your people.

568

: 00:24:25

Just walking in the back door to some

countries, border is kind of like saying,

569

: 00:24:29

sure, I can help you with weight loss.

570

: 00:24:31

Sure.

571

: 00:24:31

I can help you with fashion.

572

: 00:24:32

You're not giving them an actual

path . Or showing them that

573

: 00:24:35

they are, where they belong.

574

: 00:24:36

You need to show them their,

where they belong by telling them

575

: 00:24:38

specifically what their problem is.

576

: 00:24:40

And how you're going to help them.

577

: 00:24:42

Speak in their language.

578

: 00:24:43

And if you don't know their language,

go out and find out, ask a bunch of

579

: 00:24:46

people until you learn their language.

580

: 00:24:48

And start speaking in it.

581

: 00:24:48

So they know immediately.

582

: 00:24:50

That's the person for me.

583

: 00:24:52

And they're going to jump in

and you guys are gonna have

584

: 00:24:53

a great working relationship.

585

: 00:24:56

So I hope you feel a little bit

more confident about choosing

586

: 00:24:58

and sticking with a niche.

587

: 00:25:00

If you have more questions about

niche, come join me for office hours.

588

: 00:25:04

They happen every Thursday at 1:00 PM.

589

: 00:25:05

Pacific time.

590

: 00:25:07

And I'll include the link for

that in the show notes, you can

591

: 00:25:08

come ask me any questions often.

592

: 00:25:10

There's a couple of us on there.

593

: 00:25:11

Just brainstorming.

594

: 00:25:12

Business stuff.

595

: 00:25:14

And I'd be happy to talk you through your

niche and see if you haven't nailed down

596

: 00:25:17

in a way that is going to serve you best.

597

: 00:25:19

Thanks for listening friends.

598

: 00:25:20

We'll talk next week.

599

: 00:25:23

Are you ready to start or

grow your dream business?

600

: 00:25:26

Click the link in the show notes to

download the free starter guide to

601

: 00:25:28

building a business or to schedule

a free coaching call And if you

602

: 00:25:32

loved this episode, Don't forget

to leave a review and share it with

603

: 00:25:35

a friend who might be feeling the

call to burn a little brighter.

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