Shownotes
In this episode of Make Business Personal, Kiley Peters, founder of RAYNE IX, talks about the importance of productizing services and focuses specifically on building a signature product. Kiley explains the three types of productized services: starter, signature, and scalable. She emphasizes the need to go through the steps of audience research, problem identification, and process mapping to create a signature product. Kiley outlines five core questions to ask when building a signature product, including identifying the core problem, determining what the audience needs to know, organizing the content, deciding on the delivery method, and establishing the operational workflow.
- Building a Signature Product: The Core Steps 01:36
- Iterating and Refining the Signature Product 9:23
- Recommended Resources 11:51
Quotes
- “The signature product is your bread and butter. This is what you become known for. This is what gives people an easy way to talk about you and therefore easily refer you if you do a great job.” 1:30
- “The importance of going through this whole process is because doing the audience research tells you about the problems that people have and the ones they are willing to pay to solve.” 2:30
- “Your clients are not only working with you, they have a life and they have a business or they have whatever else they're doing. You need to consider how much time they have available to dedicate to doing this (signature product) so that you set them up for success.” 6:16
Links & Follow-ups:
