Artwork for podcast Turning Data into Dollars
Smart Retention Strategies
Episode 511th November 2020 • Turning Data into Dollars • Inte Q
00:00:00 00:04:22

Share Episode


Getting and keeping customers has always been of primary concern to businesses. But in today’s oversaturated, competitive markets, it’s proving more challenging than ever.

Personalized email campaigns and loyalty rewards programs are valid retention strategies. However, many brands neglect their existing customers in favor of acquiring new leads, and they spend up to seven times more in the process.

With up to 65% of a company’s business coming from existing customers, businesses ignore customer loyalty and retention strategies at their peril...