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001 Luke Hohmann and How to Scale a B2B SaaS Business With the Value Exchange Model
Episode 115th February 2023 • Pipeline Superheroes • Grant Cohen
00:00:00 00:23:16

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In the first episode of the Pipeline Superhero podcast, Luke Hohmann, Chief Innovation Officer of Applied Frameworks and three-time published author, comes on to speak about his newest work: Profit Streams.

Luke & Grant also discuss:

  1. How customer pricing strategies reveal company values
  2. The imperative of an evolving pricing strategy
  3. How to properly test a marketing strategy

Check out Luke here: https://www.linkedin.com/in/lukehohmann/

Check out the book here: https://profit-streams.com/

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