BIO: Cameron Herold is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru.
STORY: Cameron is back on the Podcast with tidbits from his upcoming book, The Second in Command: How to Unleash the Power of Your COO.
LEARNING: A working relationship between a CEO and a COO can grow a company exponentially. Make your company culture conducive to retain your employees.
“The very first thing that a smaller company should do before they hire their first second in command is hiring an executive assistant.”
Cameron Herold
Guest profile
Cameron Herold is the mastermind behind hundreds of companies’ exponential growth and has earned his reputation as the business growth guru. He has built a dynamic consultancy with clients that include a monarchy and a Big 4 wireless company. The author of six books, Cameron is also a top-rated international speaker, having spoken on all 7 continents. The founder of the COO Alliance, the World’s Leading Network for Seconds in Command, he’s also the host of the Second in Command: The Chief Behind the Chief podcast, where he interviews COOs and other seconds to share their insights with his listeners.
Cameron previously joined us on Episode 266, and today he’ll be telling us about his upcoming sixth book.
The Second in Command
Cameron’s sixth book, The Second in Command: How to Unleash the Power of Your COO, comes out in a couple of days. As with all his other books, Cameron listened to his clients and took their guidance on where they wanted more information from him. He runs an organization called COO Alliance, the only network of its kind in the world for the second in command. Cameron also hosts the Second in Command: The Chief Behind the Chief podcast. In both of those platforms, what he kept hearing was that it’s hard for CEOs to find a second command. They don’t know where to look for them or how to hire them. And once they have one, they don’t get along perfectly, or they think differently. Cameron decided he was going to focus on this in his new book.
The yin and yang relationship of the CEO and COO
After years of being a CEO, Cameron realized that a CEO and COO’s relationship is a very yin and yang relationship. A CEO could grow a company alone—so can a COO. But when they work together, the growth becomes exponential. Cameron’s book aims at helping entrepreneurial and mid-sized companies to put that solid yin and yang together. It also tackles the time and place to get rid of the second command.
Andrew’s takeaways
- Make the culture of your organization great, so people want to be there.
Cameron’s recommendation
- Cameron recommends checking out the Invest in Your Leaders course that offers 12 strong modules around coaching and delegation, time management, and project management. The 12 modules are what Cameron considers the 12 core competencies of successful leaders.
No.1 goal for the next 12 months
Cameron’s number one goal for the next 12 months is to look into Dubai, Portugal, or Spain, where he and his wife can buy homes. His other goal is to scale up COO Alliance.
Parting words
“Remember that at the end of the day, we’re all gonna kick the bucket. So let’s enjoy our journey.”
Cameron Herold
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