Colette Adwin is a graphic designer, Instagram expert and founder of content branding system Postagrid.

She works with businesses showing them how to ensure their brands stand out on social media, with a seamless and memorable feed.

We chat about what it was like when Instagram made significant changes, doubling down on video and how this impacted her work.

Plus, falling in love with the challenges you face, building resilience, how important it is to keep looking backwards at what you’ve accomplished, and do things your way.

Colette has so many fascinating views and insights to share, I loved doing this interview and I hope you enjoy it too.

Key topics and timings:

0.20 - What to expect.

1.52 - About Colette.

2.45 - What content branding is and Postagrid.

7.31 - Why it's important to stand out on social media.

10.42 - How Postagrid works.

17.23 - How it works with video and reels.

20.34 - Why we need to take the pressure of ourselves to get engagement and links on social media.

24.36 - How Colette adapted when Instagram moved to being focused on video.

28.55 - Why it's important to embrace challenge as it can help us to grow.

34.35 - Accepting that things will go wrong and picking yourself up.

36.11 - Being brave when it comes to being yourself online and why Colette chopped off her hair.

41.17 - Trusting your own judgement and doing what feels right rather than what you're told you should be doing.

43.50 - How Colette stays resilient by checking in with how thinks feel and whether they feel right for her.

48.50 - Where to find more about Colette.

Links mentioned in this episode:

Postagrid Website: https://postagrid.com/

Follow on Instagram: https://www.instagram.com/postagrid/

Think Wonky on Youtube: https://www.youtube.com/channel/UCM89KymBlqciqN29ZRaAntw

Like on Facebook: https://www.facebook.com/coletteadwin/

Follow on LinkedIn: https://www.linkedin.com/in/colettestevenson/

Enjoyed this episode? Then check out Postagrid user Kate Hoyle talking about how to overcome comparisonitis, Putting your passion and personality into your marketing with Alex McCann from Altrincham HQ or Building a community on Instagram with Helen Perry.