Artwork for podcast Marketing and Finance (MAF) Podcast
The future of virtual and in-person events with Erica Maurer - MAF268
Episode 2681st April 2021 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
00:00:00 00:37:27

Share Episode


The future of virtual and in-person events with Erica Maurer - MAF268

This week let's talk about what will happen to virtual and in-person conferences as we emerge from the pandemic.

What are the implications for event organisers and for speakers? My guest is Erica Maurer.

And this is episode 268 of the Marketing and Finance Podcast.

We chat about:

  • How EMRG has hosted some of the biggest events in the US
  • What happened when the Covid-19 pandemic closed down the events industry
  • The ways EMRG evolved to virtual events to keep their customers engaged
  • Lessons for event planners and speakers on how to put on an interactive virtual event
  • How to stand out on screen as you would stand out on stage
  • The development of the Women Insider Network

Who is Erica Maurer?

Erica is a partner at EMRG Media, based in New York.

They have planned and delivered upon events such as trade shows, corporate events, VIP experiences, fashion events, album release parties, festivals, and many other corporate and social functions.

Their Event Planner Expo has become the number #1 show in NYC for the events and hospitality industry with over 3500 attendees including event planners, marketers, owners, producers, creators, vendor partners and such. As a result of the pandemic, the 2021 event will be virtual but not less ambitious.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

This podcast is all about keeping marketing simple and all things finance.

I’m Roger Edwards, a professional speaker and consultant from Edinburgh. Talk to me if you want to cut the complexity and the BS from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.