This week, Hannah and Sarah discuss ways in which Moz's Domain Authority (DA), which has become an industry staple for reporting on link building efforts, can be both helpful yet hurtful.

Yes, bit of a controversial episode folks... if you like that kinda thing! ;)

In the episode we also talk about Moz's newly launched DA 2.0, which brings more accurate predictions of search performance. For more information follow this link: https://moz.com/domain-authority-2.0