With the tourism and hospitality sectors in Wales facing significant challenges, we consider the outlook for 2025. Host Carwyn Jones is joined by Rowland Rees-Evans, Chair of the Wales Tourism Alliance; Professor Claire Haven-Tang, Professor of Destination Development at Cardiff Metropolitan University; and Matt Barnby, Regional Operations Director of The Celtic Collection, to discuss how tourism and hospitality businesses can continue to provide a warm Welsh welcome to visitors, the support they need to overcome challenges and the opportunities to grow the sector.