In this weeks episode of Let’s talk “a little” loyalty Tom reviews the original podcast hosted by Paula Thomas, where she is joined by Erin Levzow, who shares her industry-leading insights and ideas from their “Del Yeah!” program which has already won prestigious awards – including B2C app of the year and the Gold Award for Loyalty Strategy.

Del Taco is the world’s second-largest Mexican fast-food restaurant chain, and its loyalty program is playing a vital role in its popularity and growth.

Learn how Del Taco has created such a compelling mobile app featuring Del Yeah! Rewards to truly attract and retain its customers.

Hosted by Tom Peace.

Show Notes :-

1) Del Taco

2)Del Yeah! Rewards

3) Erin Levzow - Former Vice President of Marketing Technology

3)#237: Del Yeah Rewards: Del Taco's Key Component for Business Growth