Greg Ross-Munro and his company Sourcetoad create software for some of the biggest companies in the world, helping them design API management systems,  financial tools, and customer facing apps. 

Join Jim and Greg as they explore how non-tech companies can transform themselves into tech-enabled businesses. This transformation isn’t about implementing technology because you think you need to. This requires a purposeful approach that aligns technology solutions with your strategic goals. 

3 Key Takeaways

• Know Your Clients’ Customers: How well do you know your clients’ customers? Don’t solely focus on your client because they’re paying you. The success of their customers is tied to your success. Make it a goal to understand the desires, expectations, and pains of your clients’ customers. 
• Get Out Of Your Company’s Way: In the early stages, a founder is instrumental to a company’s success. But as the company matures, they can be its biggest impediment. Many people reject that the “founders’ dilemma” applies to them, after all—it’s only other companies this applies to 😉
• If You Don’t Measure It, You Can’t Manage It: Greg self-admittedly “didn't know how to run a company” and had “run companies into the ground.” Then he found Objectives and Key Results (OKRs for short). OKRs empowered his team to measure progress and identify areas for improvement. OKRs—or another goal-setting framework—can help your employees see how their accomplishments tie to the strategy leading the organization towards greater success. 

Resources
Connect with Greg on LinkedIn https://www.linkedin.com/in/gregrossmunro/
Sourcetoad: https://sourcetoad.com/
Get Greg’s book, “Herding Cats and Coders: Software Development for Non-Techies”: https://www.amazon.com/dp/0998680117
Greg on Twitter: https://twitter.com/gregdrm 

About Our Guest 
Greg Ross-Munro is the founder and CEO of Sourcetoad, a custom software development firm that builds mobile and web applications for medium to large enterprises. Founded in 2008, Sourcetoad has grown to 65 employees and has support centers on three continents. They have built systems for clients like Viking Cruises, Jackson Hewitt, Procter and Gamble, Luxottica, the US Special Forces, and dozens of startups. Greg is also the author of “Herding Cats and Coders,” a guide to software development for non-techies. 

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