In today’s episode, Jeff begins a series of shows exploring possible Freedom Engines. In this show, Jeff shares his experience at what it takes to start a business.

1. The first rule of starting a business. It needs to solve a problem.
2. You have to test your idea on real people, not create a product and take to market.
3. Start lean.
4. Learn to Market and Sell.
5. It is not always hearts and roses. Suck it up Buttercup.
6. You have to have a greater purpose.

Jeff spent the early part of his career working for others. Jeff had started 5 businesses that failed before he had his first success. Since that time he has learned the principles of a successful business and has been able to build and grow multiple seven-figure businesses. Jeff lives in the Austin area and is actively working in his community and supporting the growth of small businesses. He is a board member of the Incubator.Edu program at Vista Ridge High School and is on the board of directors of the Leander Educational Excellence Foundation

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