How do you cut through the clutter uh of over a million podcasts, compete with the big players, and drive leads to your business?

In just 9 minutes you'll find out.

Podcasting is a MARATHON, not a sprint. Be patient, take action and apply yourself.

Let’s talk about what podcasting can do for your business in the next 12-months. Whether you’re B2C or B2B, we can create a content marketing strategy that will work for you.

Connect with me if you would like to talk more about this. My calendar is available on my Circle270Media Podcast Consultants business website at circle270media.com

Subscribe to my free Open The Mic and Speak Newsletter. It’s chock full of podcast news you may have missed, as well as social media, sales, and audio production tips, and insights on how to grow your business podcast.

Recorded in conjunction with Channel 511, in the Brewery District, downtown Columbus, OH.

Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording, and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.

Email us at podcasts@circle270media.com to set up a time to talk more about your new or established business podcast.

Copyright 2024 Circle270Media Podcast Consultants

Speaker A: From Studio C in the Five one One Studios. This is a note to future me. Hi, this is Brett Jonathan, your host, and the owner. Circle270Media Podcast Consultants.

How do you cut through the clutter of over a million podcasts, compete with the big players, and drive leads to your business? That is the most important part.

That's what we're going to cover today.

First of all, let's take a look at how you use your podcast. Are you using your podcast as a lead generator? Unless you're running a podcast full time, you shouldn't determine success by the number of sponsors or downloads you attract. I talked about that with my clients all the time. Podcasts are only one part of the business for your business, whether you're a consultant, freelancer, or service provider, obsess over the number of sponsors and downloads, and you're going to lose interest and feel burned out in the long run, even in the short run, quite frankly, think about this uh as a better alternative. Treat your podcast as a lead generation machine.

Number Three Automate Repetitive processes. As a podcast host, you'll want to focus on growing your podcast and building relationships. You don't want to get bogged down with the repetitive tasks, such as creating pages for every episode. Consider automating your manual processes to gain back time. For example, submit your podcast RSS feed to on podium and let it build a dedicated page for each episode automatically. There's also the opportunity to work with a consultant like yours truly, where you come in, and create the episode. We work with you with the content and keep that content moving forward, keeping you on task, keeping you on target. We take care of the back-end stuff, so there are a lot of opportunities to work in different realms that just come down to your budget and your time.

Number Four There are a few ways to repurpose and promote a podcast episode, which we utilize. Upload what's called audiograms. You've probably spotted audiograms out in the wild on Twitter and Instagram YouTube as well, usually under a minute, or it can be a full episode. These podcasts spotlight the biggest golden nugget from an episode to attract new listeners. When you do the snippet. Number two, write an accessible blog post. Blog posts are one of the most effective ways to repurpose your podcast episodes, and what is key for Circle270Media clients is that when we create content, when we talk about content, it has to be able to be repurposed in more than three different ways. It then justifies the time that you spent creating that podcast. Episode transcripts, especially. They're a no-brainer. They're easy to create using tools like Sonic and Otter, AI or Rev. We have a plethora of transcript services that we do use, and they appeal to folks who prefer reading over listening. There's also a bonus to this. SEO. Since keywords are naturally baked into the post, search engines can index the episodes eventually boosting your podcast search visibility and rank. Plus, blog posts allow you to cross-promote relevant content. Got an ebook or an evergreen webinar that discusses the topic in detail? Drop them in the Resources section. These internal links help Google understand your website and further boost your rankings. Of course, these transcripts are far from perfect. You probably realize how overwhelming it is to navigate these large blocks of text if you have done this on your own. Even if you use Chrome's Find in Page Tool, it can take a long time to locate the information you want. A better approach is to list the episode's key takeaways with timestamps above the transcript. That way, readers or listeners can navigate to their favorite parts without weeding through the endless streams of text. It does help a lot. It's also for the listeners and use of the podcast and seeing the transcript great. It's also an opportunity for you to key in on those pull quotes that you're going to use when you post about that podcast on social media, especially LinkedIn and Facebook or Twitter. You want to remember what those quotes were that you said or that your guest said. Number three, create a tweet. Storm tweetstorms are a fan favorite. Just look at the number of your favorite Twitter users who pin them right um at the top. These rapid-fire tweets are perfect for summing up an episode packed with loads of valuable information. Don't overdo it, though, but they are effective on an occasional basis. Be selective on what episodes you choose to tweet. Storm Design Shareable quotes mentioned that a little bit just a moment ago. Out of the podcast repurposing strategies in this list, quotes are the easiest to create. Select a template, input the quote, choose your preferred fonts and colors, and you're good to go. Shareable quotes are best for highlighting one-liners, such as critical insights, inspirational quotes, and contrarian opinions. Use a design tool like Canva to create and publish these graphics directly to social media, and you can also put that on the template image that you put onto an audiogram so you stop the thumb roll. Lots of different ways to use those pull quotes and those shareable quotes that we call plug your Show on Other Podcasts.

Number Five guesting on other podcasts to promote your podcast involves an enormous amount of effort. Besides pitching a unique angle, you also need to prepare talking points and determine the interview time with the host. Also, you need to respect that podcast host that they want to know that you've listened to a few episodes of their podcast. Also that you know that they do accept guests, so that's part of the homework. Understand who you're targeting and know that they even want you as a guest. As a guest, not necessarily because of you, but they may not accept guests at all, or they have a guest form that um they want you to fill out. Do your research. Find out if they do. If you follow that step alone, you're weeded out amongst all the other potential guests that they see every day that bombard them on LinkedIn, Facebook, Twitter. They have a process that they want you to follow. Follow it. Fortunately, the benefits are worth it, though. It's a powerful way to expose your podcast to new listeners. Ideally, focus on podcasts that complement your business or topic, invite guests frequently, and are of similar caliber in terms of listenership or social presence.

To wrap it up, it's challenging to attract listeners and leads without an effective repurposing and distribution strategy in place. These strategies are nothing new. They're um easy to replicate, so consider giving them a shot. We use them for our clients here at Circle270Media, but we also like to hear your input. If you're not a client of Circle270Media, let us know when things are working well for you as well too, and we'll give you a shout out here at Note to Future Me. Love to share great ideas, effective ideas and things that are working for people because it only lifts space. If you'd like to contact us, head to Circle270Media.com in the Show Notes I have a link to our daily newsletter. Open the Mic newsletter. Each day we send you some ideas on how to monetize your podcast news that's happening in the podcast space, as well as what um we think you should be listening to, whether it's our clients or also other podcasts in the industry that we think you should listen to. That comes out on Fridays. But again, the link to sign up for that newsletter is in the podcast Show notes.