Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber maximise the effectiveness of their in-app ads thanks to capturing consumers' attention and working in the relevant context.

To make advertising more acceptable and even welcome to consumers, marketers need to stop overwhelming them out of context. Find out the secret to succeeding at this in the latest episode of the Shiny New Object Podcast.

The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net