Shownotes
Episode 14: Advanced sales techniques using insights into how a customer's brain reacts, but Darren Bull from Atlantic Caravans
After many years of experience, and lots of sales training, Darren Bull, who runs his own caravan dealership in Cornwall, says he can help other caravan sales people use some advanced sales techniques to give them a competitive edge over other sales people the customer will probably speak to.
Darren has studied human behaviour including how the brain works and is happy to share his insights on how he believes it's possible to build more empathy with potential customers.
He's also a published author! (see link to his book below)
With the Motorhome and Caravan Show taking place this month, this episode of the My Caravan Industry Insights Podcast is well worth listening to by everyone exhibiting at the show, or anyone with their own business who wants to try to make it a bit more successful.
His skills definitely worked when he asked to be interviewed for the podcast.
Enjoy!
Topics discussed:
- Darren Bull's dealership and market trends
- Traditional sales techniques
- Analysis of a human brain
- Building empathy with potential customers
- The power of telling a story
- Real life examples
CONTACT GUEST
https://www.atlanticcaravans.co.uk/
Darren Bull's book on Amazon: https://www.amazon.co.uk/One-Step-Beyond-Matt-Ford-ebook/dp/B07H3DQZLF
Instagram: @atlantic_caravans_cornwall
Facebook: @Atlantic Caravans
Twitter: @AtlanticCaravan
YouTube: @Atlantic Caravans
Linkedin: Darren Bull
FERS
