Are you a tutor or education business owner looking to grow your business? In this episode, I share how to build sustainable visibility without relying on constant social media.
Discover strategies for networking, nurturing past and prospective clients, using email marketing effectively, and creating content that lasts. These tips help you attract enquiries, increase sales, and grow your tutoring business sustainably.
Enjoy :-)
Sumantha
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👋🏽 Hello! I'm Sumantha McMahon, and I've supported over 100 tutors and education business owners.
As a teacher 'dropout' turned professional tutor, combined with my 20+ years as a business owner, I'm in it with you! Yes, I'm qualified too :-)
My training leans on tried-and-tested methods that are completely tailored to our niche.
Work with me to breathe life into YOUR definition of success:
High-touch 6-month programme for tutors who want to make their business more lucrative, in a sustainable way for the future, while protecting the impact they make.
The leading membership for tutors that combines tailored training (live and recorded), a community of like-minded business owners and exclusive discounts.
Sometimes, I share links to resources and apps that I recommend. They are all based on my experience - if I don't love them, I don't recommend them. In some cases, I earn a small commission for my recommendation, at no cost to you.
You know the feeling. You post, you share, you write, you make videos, and sometimes you see results and other times nothing. It can feel like you're on a treadmill. Lots of effort, but not always visible progress.
Sumantha:
Even if it feels like no one is listening, they are. You’re slowly building trust, credibility, and a digital footprint. Your effort isn’t wasted. But it would be great to be visible without relying solely on social media.
Sumantha:
What if there was a sustainable visibility strategy? One that feels values aligned and enjoyable? This episode is about building visibility in your education business without burnout.
Sumantha:
If you’re new here, welcome. I’m Sumantha McMahon, former teacher, professional tutor, and qualified business trainer. I help tutors and education entrepreneurs grow sustainable, impactful businesses that protect their time.
Sumantha:
Visibility done right helps people discover you and makes your business sustainable. You don’t need to always be on the content treadmill. Let’s unpack what visibility really means.
Sumantha:
It isn’t just posting more or talking about offers more. Sustainable visibility is connection driven. Connection turns strangers into inquiries, inquiries into relationships, and relationships into referrals.
Sumantha:
Sustainable visibility combines intentional, value-aligned ways of being discoverable and staying on people’s radar without frantic posting. This includes networking, connecting with past and potential clients, email marketing, and strategic community engagement.
Sumantha:
Networking should be done with intention, not transactionally. Avoid artificial pitches. Build relationships organically with colleagues, peers, or local contacts who may connect you to opportunities.
Sumantha:
Enjoy the networking process. When connection is built into it, opportunities arise naturally. Consider local tutors, teachers, alumni groups, parent communities, or subject-specific networks.
Sumantha:
Networking is not about immediate clients. It’s about visibility, being known for what you do, and forming meaningful relationships that can lead to referrals later.
Sumantha:
Reach out genuinely to peers. Share insights, ask questions, collaborate on webinars, panels, workshops, or blog series. Supporting others’ work positions you as someone who adds value.
Sumantha:
Relationships in business are human-to-human and impact driven. When they lead to referrals, they tend to be high-quality because the person referring knows your context.
Sumantha:
Reconnect with prospective and past clients. Treat initial enquiries or previous clients as relationships in progress. Share resources, anecdotes, or thoughtful personalised messages to nurture the connection.
Sumantha:
Past clients are a rich source of visibility and referrals. Regular check-ins, tailored resources, or newsletters help maintain a mindful presence that encourages repeat business and engagement.
Sumantha:
Email marketing is a powerful visibility tool. It is permission-led and doesn’t rely on social media platforms you don’t own. Emails can educate, invite reflection, and offer resources, building lasting connections.
Sumantha:
A newsletter should focus on the recipient, not just you. Share insights, stories, and practical tips rather than self-focused updates. Planning content around key periods ensures relevance and engagement.
Sumantha:
Email builds familiarity and relationship continuity. People can reread your emails, save them, and revisit your advice. This is visibility that lasts longer than social media posts.
Sumantha:
Community engagement extends visibility beyond your feed. Participate in online and offline groups, give value, and have conversations. Being helpful and present organically attracts clients and opportunities.
Sumantha:
Content that lives beyond the feed creates anchor points for visibility. Podcasts, blogs, lead magnets, YouTube videos, PDFs, and frameworks allow your work to be discovered and engaged with over time.
Sumantha:
Anchor content means you don’t constantly need to create new posts. One-time effort can attract people repeatedly and build long-term visibility in your network.
Sumantha:
Instead of chasing algorithms, focus on intentional visibility and meaningful connection. Think about who you could reconnect with, use email strategically, and leverage content you already have to create sustainable presence.
Sumantha:
Choose visibility that feels like a conversation, not a performance. Reconnect with past clients, send helpful updates, and enjoy building relationships that last. Thank you for listening, and take care until the next episode.
