Check out the rest of the content from "SEO in 2022" here:

http://seoin2022.com/

Questions in this episode include:

How do you discover the most important questions that you should be answering?

What does answering the customers' questions efficiently actually mean in practice?

Should all these answers be published on your website, and be easily accessible by search engines?

How do you determine the optimum form to publish the answers to these questions for SEO? (Video / text / longform)

What kind of call to action if any should you be looking to include on answer pages?

How do you optimize these answers for the SERP?

How does this play with social media and chatbots - should you be answering the same questions there too?