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Pamela Brooks-Richards on creating lasting culture change (Ep. 119)
Episode 11917th November 2022 • Remarkable Leadership Lessons • Denise Cooper
00:00:00 00:37:31

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94% of respondents in a recent study by Bamboo HR think that culture is the most important thing in an organization.

Many executives think that if their organization has a good culture, it will result in higher productivity. But when it comes down to it, do we know what "good culture" really is? Can we put our finger on it?

"When you start diving into what workplace culture really is, you're going to hear things like, well, it's the way that assignments are rolled out. Are they fair or not fair to everybody? What are the opportunities for advancement, and how do we go about that process? How do employees collaborate?"

This week's episode is part of a series where Denise Cooper interviews Pamela Brooks Richards for her take on what it takes to really steer culture change at an organization. If you've been wondering how to


  1. If you're an executive or an entrepreneur and you're dealing with both people who are working for you, or vendors, etc - how do you make decisions on how you're going to decide what the priorities are? [05:41]
  2. How do you help organizations think through unifying subcultures within their organization to be a more united front? [09:47]
  3. How do we know we have a culture that doesn't have a growth mindset? [16:05]
  4. What would you say to an executive who says "We really don't have money for this culture stuff"? [27:29]





Pam is known for her passion for people and facilitating positive change for anyone in need with an open mind.  She enjoys being an executive coach and helping people discover their strengths to make life transformations. Pam has helped design and run several leadership programs at ASU and continues to help organizations with executive staffing and teambuilding.  She appreciates her many opportunities to work with others and being a part of their discovery process, including running Brené Brown’s Dare to Lead™ program as a Certified Facilitator and running Conversational Intelligence™ by Judith Glaser.

 Pam's passion for performance grew throughout her athletic career and playing volleyball for the University of Washington.  She studied organizational and interpersonal development in her first masters and counseling in her second.   She uses her assessment tools and understanding of people to create workshops and experiences that can create transformational performance breakthroughs for both individuals and teams. She loves all the work coming out of neuroscience today and what actually leads to better performers and what helps us enjoy life to the fullest. 

She has presented to large groups, such as the Philip 66 – International Conference and Baxter Asia Pacific's International Strategic Thinking Workshop in Shanghai. She has facilitated large groups in Dare to Lead ™ and been a part of the smaller conferences such as BADD, 101 Black Women's Coalition, and ASU's Commission on the Status of Women and is a Master SPARK facilitator for ASU.

 In her spare time, she loves to riding her bike, hiking, sailing and even playing a bit of golf now with her husband.