It's not a secret I spend a lot of time on Instagram - I love it! But in case you aren't on the app as much as I am, let's start from the beginning. What is an Instagram story? Simply put, they are stories that live for 24 hours and then go away. That is how they started, but things have changed and they have become much more. Ultimately, they give your people a little behind the scenes into what your life looks like.

There are definitely some best practices when it comes to using Instagram stories for your personal brand, and that's what we are talking about today!