Freetrade CMO and Co-founder Viktor Nebehaj shares his Shiny New Object, crowdfunding as fundraising agent and motor of marketing.

Viktor believes in the democratisation of investment and in using crowdfunding as a way of creating deeper connections between brands and their consumers. By literally buying into brands, consumers become brand evangelists.

The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions into marketing intelligence. Find out more at www.automatedcreative.net