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1. CEOs On The Metaverse, Niantic $300M Raise
Episode 12nd December 2021 • META Business • Holodeck Media
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Welcome to the first episode of the Meta Business Podcast! In this week’s episode, we discuss officially launching our new podcast, how we are going to dominate metaverse-themed content, various executives and CEOs discussing the impact of the metaverse on their business, Niantic receiving a $300 million investment from Coatue, and so much more!

Transcripts

Paul Dawalibi:

From the boardroom to the metaverse, this is the meta business podcast. I

Paul Dawalibi:

Paul Dawalibi. The master of the metaverse will lead you through the biggest business stories in

Paul Dawalibi:

the metaverse. Join us as we break down the news and trends from a C suite lens, bringing you

Paul Dawalibi:

insights, analysis and discussion that you can't find anywhere else. Every single week. Welcome to

Paul Dawalibi:

metta business. Welcome to episode number one of the metta Business Podcast. I'm joined today guys

Paul Dawalibi:

by my friends, my co host, the one and only the truly one and only Jeff the juice cone. Jeff,

Paul Dawalibi:

how's it going? Are you not excited about this brand new podcast, metal business?

Jeff Cohen:

I am super excited, you know, to officially call myself a podcast host now, you

Jeff Cohen:

know, I've been doing for those of you who are fans of the show. I've been doing a live stream

Jeff Cohen:

for I think over a year now. But that's, you know, not officially a podcast. And so that's exciting.

Jeff Cohen:

And you know, we're filming this actually the day before Thanksgiving. So I'll get to brag to all my

Jeff Cohen:

family and friends tomorrow about how I'm officially a podcaster. So I don't know whether

Jeff Cohen:

that's positive or negative, but it's a it's a it's a lifetime milestone so thick.

Paul Dawalibi:

You are officially a podcaster. I will say for those listening for those watching.

Paul Dawalibi:

This is definitely what I would call a sister podcast to the business of esports. We are

Paul Dawalibi:

expanding into whole a whole bunch of other Metaverse content. So this will be a podcast,

Paul Dawalibi:

really focused on the business side of the metaverse in the way that business of esports was

Paul Dawalibi:

really focused and will continue to be focused on the business side of gaming and esports. And as

Paul Dawalibi:

for those who saw the press release we put out last week. You know we have a met a woman podcast

Paul Dawalibi:

that's coming out literally in a few days that will be focused on women. And, you know, female

Paul Dawalibi:

executives operating in the metaverse world, helping to build the metaverse on in one way or

Paul Dawalibi:

another. So a whole bunch of Metaverse content coming your way. But this one specifically focused

Paul Dawalibi:

on the business side of the metaverse and I will say, Jeff, we've got a busy first episode. There's

Paul Dawalibi:

like a bunch of stories all ready to talk about. I suggest we just jump into it here. Because there's

Paul Dawalibi:

a ton and I think

Jeff Cohen:

we want to do introductions, introductions first, or everyone just knows us so

Jeff Cohen:

well. At this point. I don't know if you want it to, you know,

Paul Dawalibi:

if anyone wants to get to know us, they can go watch the business of esports there's

Paul Dawalibi:

you know, about 250 episodes there of content that they can go back and watch or listen to

Jeff Cohen:

me. I mean, it's been it is a juicy week. Certainly I think we're hitting almost peak

Jeff Cohen:

Metaverse cycle. Yeah, this podcast logic doesn't mark the the top of the metaverse so well. So

Jeff Cohen:

Jeff,

Paul Dawalibi:

I think it is worthwhile. Just sort of the two minutes on you just your background,

Paul Dawalibi:

why people should be listening to you talking about the metaverse with me.

Jeff Cohen:

So so I've been on kind of the business finance side of gaming for about four

Jeff Cohen:

years now. Initially, as an analyst at a sell side investment bank called Stephens Inc, where I

Jeff Cohen:

covered all the all the Western publishers like take to EA Activision, also the mobile publishers,

Jeff Cohen:

as well as small cap esports companies and online gambling, which sort of led me to where I am now,

Jeff Cohen:

which is an executive at a publicly traded company called esports Entertainment Group. I run investor

Jeff Cohen:

relations and strategy there were an esports, betting and esports entertainment company. I also

Jeff Cohen:

serve on the advisory board of a company called motor sports games, which is a publisher.

Paul Dawalibi:

Jeff, I think most importantly, as the juice again, for those who maybe are new to

Paul Dawalibi:

our content, you are responsible for some of the best takes maybe ever on our on our on our show,

Paul Dawalibi:

so I'm hoping there's gonna be more of that here on meta business. I guess everyone hopefully knows

Paul Dawalibi:

me who's listening right now. But I am the Prophet of esports, the master of the metaverse, host of

Paul Dawalibi:

the business of esports podcast for a few years now. And the live stream. And you know, I have a

Paul Dawalibi:

very long history 2025 years of either building companies or investing in companies on one side of

Paul Dawalibi:

the entrepreneurial slash VC table or the other and have been focused the last few years

Paul Dawalibi:

exclusively on gaming in the metaverse. I wrote a manifesto three, four years ago now, where my

Paul Dawalibi:

thesis fundamentally is that metaphor, the metaverse, the metaverse, capital M, its arrival

Paul Dawalibi:

will essentially change society as we know it, how we have fun how we play, how we work in all

Paul Dawalibi:

aspects of sort of life. And I think it's fascinating to sort of look at it as its evolving

Paul Dawalibi:

from a business standpoint, because I think it's there's a lot of news out there. There's a lot out

Paul Dawalibi:

there. There's no one really bringing insight to the space and just That's what I hope you and I

Paul Dawalibi:

are going to do here. excited to get going. Alright, let's jump into it. Let's get into some

Paul Dawalibi:

content here. And I think the first story is is from essentially what it is is a list of

Paul Dawalibi:

executives that CNBC compiled here that we're talking about the metaverse on their q3 earnings

Paul Dawalibi:

calls. And so I'm going to bring this this up. There's not you know, there's not much to see

Paul Dawalibi:

here. And if you're listening, obviously, you're not seeing anything. But they went through the

Paul Dawalibi:

list of companies that talked about the metaverse on their q3 earnings calls and I just want to

Paul Dawalibi:

recap some of them and get your thoughts here. Jeff, so Roblox, when when talking about the

Paul Dawalibi:

metaverse called it, the human co experience that

Jeff Cohen:

literally just life okay.

Paul Dawalibi:

Well, I mean, they he defined it, this is the, you know, the executive at robots as

Paul Dawalibi:

a place where technology combines high fidelity communication with a new way to tell stories,

Paul Dawalibi:

borrowing from mobile gaming in the entertainment industry. He says it's predicated on eight

Paul Dawalibi:

fundamentals, identity, social, immersive, low friction, variety, anywhere economy and civility.

Paul Dawalibi:

Do you like this definition?

Jeff Cohen:

Well, there's, I mean, a lot of words and a lot to take in there. I think the last piece

Jeff Cohen:

is probably the most the most interesting. I mean, for me the the important parts of connection, just

Jeff Cohen:

pull that back up all the important parts of the metaverse you know are really social. The fact

Jeff Cohen:

that you have a social presence there. You know, it's a it's a digital space that you go and you're

Jeff Cohen:

you're hanging out with friends, your social you have a shit your own identity within the metaverse

Jeff Cohen:

as well as economy. I think that's an important some of the other words he throws in there. I'm

Jeff Cohen:

not super sure about like low friction variety. I don't think those are civility. I understand why

Jeff Cohen:

you saying that. But I don't think that's like a requisite for the metaverse. But the ones that I

Jeff Cohen:

think are important to me are social economy and then obviously virtual.

Paul Dawalibi:

Yeah, I mean, variety, I think makes a lot of sense in the context of Roblox,

Paul Dawalibi:

right, because that's a big part of their platform where anyone can go and build stuff in their

Paul Dawalibi:

Metaverse in their sandbox. You know, I really liked this definition, though. Like, I like the

Paul Dawalibi:

way robots have all the ones here. I think it's definitely one of the better ones. I'm going to go

Paul Dawalibi:

through some of the others. But I think Roblox, I would argue, and

Jeff Cohen:

before we move on, I just say it's funny how you use, each one sort of defines it in

Jeff Cohen:

a way that's best suited for them. So I think the fact that you're pointing out the variety piece,

Jeff Cohen:

it's like, well, clearly if your user generated content platform that has a, it's a Metaverse with

Jeff Cohen:

various different games within it. Clearly, robots are going to want to define it one way versus a,

Jeff Cohen:

you know, Facebook, or now whatever they're called meta meta platforms is going to define it

Jeff Cohen:

differently. So I do think that that's something to note here.

Paul Dawalibi:

True. It's a good point. I just think all but, you know, objectively, I think

Paul Dawalibi:

Roblox is getting it more right than anyone else, I think is further along than anyone else. In

Paul Dawalibi:

terms of sort of Metaverse thinking in terms of building what we call sort of the metaverse. I

Paul Dawalibi:

just I think they're pretty spot on here. Right, David's comment here, other than a bit of the, you

Paul Dawalibi:

know, the marketing spin around human co experience, which okay, you know, thanks. So

Jeff Cohen:

I want to throw out the fact that I think Epic is ahead of robots in this area, but I

Jeff Cohen:

think it might be too early in the show for us to get going about that because we could do our own

Jeff Cohen:

whole 10 Episode podcast about epic versus Roblox so we'll save

Paul Dawalibi:

that one for later. Save that one for a slower week. Yeah. So Warner Music Group CEO

Paul Dawalibi:

Steven Cooper said it's already here. That's basically was his comment that, you know, he says,

Paul Dawalibi:

I think within these large scale meta versus fortnight, Roblox and others that we will begin to

Paul Dawalibi:

see an opportunity where providing content and distribution converges. And, you know, this is an

Paul Dawalibi:

opportunity for Warner.

Jeff Cohen:

So do you already hear

Paul Dawalibi:

argument?

Jeff Cohen:

I sort of do and I think this is going to be a recurring theme that maybe we'll we'll

Jeff Cohen:

talk about, and we may disagree I suspect on is kind of this concept of a Metaverse versus the

Jeff Cohen:

metaverse like the metaverse that we all the purest form, where we sort of plug into this

Jeff Cohen:

holodeck and into VR and we're living there 24/7. Obviously, that has not happened yet. But if we

Jeff Cohen:

think about sort of the light version of what or definition of what a Metaverse is in terms of It's

Jeff Cohen:

a shared shared social space that we go interact with friends, there's an economy, there's

Jeff Cohen:

persistence, and there's Yes, you know, digital currency and stuff like that. And and, and items

Jeff Cohen:

that are being bought and sold. I think that that does exist in many different games in some form or

Jeff Cohen:

fashion. So to an extent, if that's your definition of what a Metaverse is, I think we do

Jeff Cohen:

have versions of them currently.

Paul Dawalibi:

Yeah. You know, I categorize this as sort of typical music company, being a little

Paul Dawalibi:

behind the eight ball, right? Like, musics never the cutting edge of anything tech wise, right?

Paul Dawalibi:

They're always a follower in some way. To say it's already here is maybe overstating a little too

Paul Dawalibi:

much. I buy your point around the meta verse versus a meta verse. But fundamentally, a meta

Paul Dawalibi:

verse doesn't to me doesn't really count. Right? It's like it gets a participation trophy. But

Paul Dawalibi:

that's about it. Like the metaverse is what matters here. And I think what everyone's talking

Paul Dawalibi:

about and excited about and working towards. I don't know if a Metaverse gets anyone really that

Paul Dawalibi:

excited, or, or the idea of 500 different ones.

Jeff Cohen:

So I think you're probably right. But I guess we have to be a little careful as

Jeff Cohen:

investors in the space because I just don't think we're even close to this. V metaverse. I mean it

Jeff Cohen:

you know, I don't see that being a five year kind of like, that's probably a 1015 20 year kind of

Jeff Cohen:

thing to get to the pure version of the metaverse.

Paul Dawalibi:

I mean, you'd be surprised, like fundamentally, what we're talking about a set of

Paul Dawalibi:

standards, a set, like some common set of infrastructure and things like that, that other

Paul Dawalibi:

people can build around, right, like, once, once people agreed on on the protocols for the

Paul Dawalibi:

internet, like IP and, you know, TCP IP and HTML for web pages. And like, once people sort of

Paul Dawalibi:

agreed on the set of standards, how things evolve can happen pretty quickly. You know, it's

Paul Dawalibi:

interesting, you say that, because the next one that I want to bring up here is Vonage holdings,

Paul Dawalibi:

which is a cloud communications company. And, you know, the CEO Rory Reid says it's not here yet. I

Paul Dawalibi:

think it's the next five 710 years.

Jeff Cohen:

Well, it doesn't make me feel great, but I had the same take is Vonage. Not exactly the

Jeff Cohen:

cutting edge, you know, fingers that I'm looking to emulate myself after. But I do think in this

Jeff Cohen:

sense, he's right in the purest

Paul Dawalibi:

form. In the metaverse sense. Yeah. What do you feel about Billy Billy CEO who said

Paul Dawalibi:

it's too late to get in? And I'll just read some of the comments here, which says Metaverse is a

Paul Dawalibi:

concept. It's not a product. And before this concept emerges, actually, many of the elements

Paul Dawalibi:

associated with Metaverse already exist, whether it's VR, tight social community, or social system

Paul Dawalibi:

or self reinforcing ecosystem, it's already existed. And there's lots of companies already

Paul Dawalibi:

developing product on those concepts Facebook, Tencent, Billy, Billy, etc. So in his mind, all

Paul Dawalibi:

the players are already set. All the components already exist. And this is a concept it's not an

Paul Dawalibi:

actual product. Do you buy this too late to get in arguments?

Jeff Cohen:

Interest? I mean, I think the, you know, CNBC there, that's their words, they're too

Jeff Cohen:

late to get in. I do like their, their kind of humorous characterizations, all these quotes. I

Jeff Cohen:

think the quote was a lot more nuanced. And you know, I laugh when you read this to get in, but I

Jeff Cohen:

think a lot of what is nuanced was made sense. Particularly right now I do think the metaverse is

Jeff Cohen:

a concept rather than a product. But even even Facebook, they did all that song and dance about

Jeff Cohen:

creating the metaverse, but I know we talked about, maybe it was in the context of Facebook.

Jeff Cohen:

And actually, it might have been in the context of Microsoft now that I think about it. But on a

Jeff Cohen:

recent livestream, we talked about how Microsoft or someone had made such a big deal about

Jeff Cohen:

announcing a Metaverse shift, but they didn't actually announce a product. They just were like,

Jeff Cohen:

Hey, we're pretty into this Metaverse thing we're gonna like get into it. But they didn't actually

Jeff Cohen:

say what the product would be. And I'm not even sure Facebook has really laid out a great vision

Jeff Cohen:

about what the actual product will be.

Paul Dawalibi:

So you, you you agree with this statement,

Jeff Cohen:

but I don't agree that it's too late. I think that's a ridiculous thing to say. Yeah.

Paul Dawalibi:

Yeah. Let me he didn't know what you're spot on that. He didn't say it's too late.

Paul Dawalibi:

Right. There was nowhere in that quote, this was CNBC. Yeah, sort of extrapolating, and I think it

Paul Dawalibi:

was an incorrect extrapolation.

Jeff Cohen:

The one thing I want to ask you because I do have an opinion on this. And it's a

Jeff Cohen:

little bit kind of similar to when people were talking about cloud gaming, like who could

Jeff Cohen:

possibly win or do cloud gaming. I kind of think about the metaverse similarly like there. There

Jeff Cohen:

will be a lot of different winners within the metaverse like different tools, companies and

Jeff Cohen:

people set you know, selling things within the metaverse and different players in the ecosystem.

Jeff Cohen:

But in terms of Who can actually create the metaverse? I actually think it's probably the same

Jeff Cohen:

five or six giants that can really do kind of cloud infrastructure and kind of everything that

Jeff Cohen:

we're talking about with cloud gaming. Like, I don't know that a company, a startup is gonna run

Jeff Cohen:

the metaverse, I just don't be don't have the capital, the infrastructure, sort of the brain

Jeff Cohen:

power to do it. But I'm curious what what you think if we talk about the metaverse, yes.

Paul Dawalibi:

Again, I think I come back to always my point of the the end game is not Google

Paul Dawalibi:

built something or Facebook built something right. It's all of these companies. All of the players

Paul Dawalibi:

agreed on some set of standards, some set of core technologies, so that everyone can plug in and

Paul Dawalibi:

create, right, like, fundamentally, I believe, Facebook, Microsoft, Google, all these players

Paul Dawalibi:

will have huge presences in the metaverse, but not that if any single one of them creates it. We've

Paul Dawalibi:

missed the point. I don't know if that makes sense. But it's like, again, it has to be it has

Paul Dawalibi:

to be more like how the Internet what we call the Internet today came about not so much a product

Paul Dawalibi:

from one company. I think everyone can be a winner.

Jeff Cohen:

It's a bold statement. Especially coming from you.

Paul Dawalibi:

Look 10 on 10 on 10 cent and Dolby both of them they categorize as it's vague.

Paul Dawalibi:

Tencent. See President said on Metaverse, I think this is actually sort of a very exciting, but a

Paul Dawalibi:

little bit vague concept.

Jeff Cohen:

I think we should make that the tagline of the podcast.

Paul Dawalibi:

We are gonna make it less vague. You are gonna get real insight here. And Dolby

Paul Dawalibi:

live retiree CEO said I think the metaverse I guess can take many forms. But ultimately it is an

Paul Dawalibi:

audio visual experience. Which if you're Dolby is

Jeff Cohen:

like what someone says on an earnings call when like they vaguely have heard the word

Jeff Cohen:

Metaverse and some investor asked, it's like well, it's it's pretty interesting. It's gonna be a

Jeff Cohen:

thing. I think you'll use your eyes and your senses and it'll be there. We're looking at it but

Jeff Cohen:

we're not sure yet. Okay, great answer.

Paul Dawalibi:

met these met ease is head of investor relations. I really liked her comment.

Paul Dawalibi:

She says whatever it is, that ease will be a fast runner. No position on, on where they stand in

Paul Dawalibi:

this but but clearly they're going to be a dominant player here.

Jeff Cohen:

And I think I, I respect that from from one fell i are professional to another, it's,

Jeff Cohen:

you know, I don't know what's gonna happen, but I know we're gonna be heavily involved, like,

Paul Dawalibi:

the worst comment here.

Jeff Cohen:

It's not like the most insightful, but

Paul Dawalibi:

how hard is it? If you know you're gonna be on these calls, and you know, this is

Paul Dawalibi:

gonna come up, given all the hype in this space. How hard is it to develop some semblance of a

Paul Dawalibi:

strategy and communicate it a little like a little more clearly, rather than? Well, we don't know

Paul Dawalibi:

what it is, but it's common, and we're gonna be a part of it. Not not the best one. I thought

Paul Dawalibi:

Coinbase co founder and CEO said CNBC categorize this as it has something to do with crypto. So

Paul Dawalibi:

Coinbase is co founder and CEO said I think with the 10s of millions of Americans out there that

Paul Dawalibi:

are now using this asset class for all kinds of things, not just financial services and unique

Paul Dawalibi:

payments and things like that, but also art and new forms of governance and identity in the

Paul Dawalibi:

metaverse and it's just so exciting. The millions of young people, the talented young people all

Paul Dawalibi:

over the US are coming into this field.

Jeff Cohen:

I think his comment was clearly more about about crypto and their company versus the

Jeff Cohen:

metaverse but I do I love CNBC. His characterization. I think it's probably he's

Jeff Cohen:

probably right. I don't think it's a requirement. Like I don't think the metal you don't need crypto

Jeff Cohen:

to have the metaverse. But if you think about the metaverse being this digital world that sort of

Jeff Cohen:

proud and this could again be a whole nother topic series we could dive into but like what is the

Jeff Cohen:

role of government in the metaverse will meta versus have their own government? Will it be you

Jeff Cohen:

know, governed by the sovereign territory that your physical bodies in rather than, you know,

Jeff Cohen:

your digital, your digital mind state? Given that nature of the people who are probably early

Jeff Cohen:

adopters of the metaverse might be sort of anti government or anti government but but more in this

Jeff Cohen:

decentralized economy. It does make sense that crypto would probably be the dominant form of

Jeff Cohen:

payment.

Paul Dawalibi:

No question. It's just it's again, it's kind of a fun. It's fun to see how you know,

Paul Dawalibi:

there's there's not a clear view on Metaverse here in his comment, right? It's not like they're

Paul Dawalibi:

saying this is what We're gonna do here's who we're partnering with. Here's right it's, it's

Paul Dawalibi:

thrown in at the end of a sentence where crypto may exist, right? And it's interesting to see that

Paul Dawalibi:

the CEO of arguably one of the largest crypto companies in the world today, right? Coinbase

Paul Dawalibi:

probably the biggest exchange I think Metaverse is not top of mind, right. They just see a lot of

Paul Dawalibi:

opportunity elsewhere. They're obviously bullish on their crypto business. And it's, to me this

Paul Dawalibi:

felt a little bit like it's a it's a side note. It's it's like, you know, it's, it's not it's not

Paul Dawalibi:

the main, it's not the main entree here. It's an appetizer for them or it's some part of the meal.

Paul Dawalibi:

Same thing here with Hasbro, CEO of Hasbro. Hasbro's Wizards of the Coast sorry, who said it's

Paul Dawalibi:

the digitized Game of Life says I think the metaverse is shorthand for entertainment is

Paul Dawalibi:

digitizing and entertainment is the game of life game of life being like their board game Hasbro's

Paul Dawalibi:

board game. I mean that that seems maybe a little fishbowl kind of your point.

Jeff Cohen:

I love that one.

Paul Dawalibi:

Bumbles president said it's something we're Bumble will be that was CNB, C's

Paul Dawalibi:

characterization ordinaries. They wrote on the metaverse piece. Were really taking a web three

Paul Dawalibi:

lens on this in particular, by the way, that's another

Jeff Cohen:

one of the most ridiculous but we're taking a web three lens on this. What does that

Jeff Cohen:

mean? Please, I don't know who literally don't know what that means. I don't like to know, but I

Jeff Cohen:

don't.

Paul Dawalibi:

Meaning we are I'm sure somebody will build a more virtual experience. And we will

Paul Dawalibi:

happily engage and be there when they do that with avatars, etc. But what we really think is really

Paul Dawalibi:

interesting in the near term, is the application of blockchain and crypto in general, to the

Paul Dawalibi:

experience that our communities have. Fundamentally, we are not just an ecosystem, but a

Paul Dawalibi:

community of people. This is true on Bumble and Baidu, but it's particularly true as we think, as

Paul Dawalibi:

we think about the kind of reimagine Bumble BFF. Look, that's buzzword soup. I don't know what

Paul Dawalibi:

Bumble has to do with blockchain and crypto to be very,

Jeff Cohen:

right. Yeah, I can see them. The Metaverse making a lot more sense for Bumble than

Jeff Cohen:

blockchain, besides the fact that maybe like a lot of people who are blockchain enthusiast want to

Jeff Cohen:

like hook up, and they have similar interest. But like other than that, I literally can't think of

Jeff Cohen:

anything that it's sometimes I wish some of these executives should be like, Well, look, we're a

Jeff Cohen:

dating app like we. We don't really have a Metaverse play at this time. Like, why would we?

Jeff Cohen:

Like our thing is like having people meet in person. And like, you know, get married, or

Jeff Cohen:

whatever.

Paul Dawalibi:

Yeah. But there's a direct Metaverse corollary right to their business. Your

Paul Dawalibi:

Avatars can they can meet, right? Like, yes,

Jeff Cohen:

if they got married or going to have a strategy, have a strategy where it's like, okay,

Jeff Cohen:

we're going to create a something on Roblox where, like, you can meet in robot, you know, a Roblox

Jeff Cohen:

experience where feed they matched, and then you get, like, transported to some beautiful beach and

Jeff Cohen:

you get to, like, have a conversation at the beach, you know, like at the bar or whatever,

Jeff Cohen:

like, Okay, that's a strategy, like just being like, well, it's gonna be crypto and others and

Jeff Cohen:

fts. Like, that's just buzzwords that you've thrown out there and haven't actually thought

Jeff Cohen:

about it. So if that's the case, just, I don't know, I would rather you know, an executive say,

Jeff Cohen:

like, look, we understand this is a big theme, but it's also not our core business currently. And

Jeff Cohen:

it's still emerging. So we're going to look into it and when we have a strategy, we'll communicate

Jeff Cohen:

that to our investors. It just seems like such a better answer than kind of what these people are

Jeff Cohen:

doing.

Paul Dawalibi:

Agreed, although bumbled to me is one that should have had like you like you

Paul Dawalibi:

outlined a perfect one where it's like, such a great opportunity to talk that up right? And to do

Paul Dawalibi:

even a basic activation that's not, you know, capital and Metaverse but on an existing platform

Jeff Cohen:

and to give Bumble I guess a little bit okay, I think during the pandemic, they did do

Jeff Cohen:

a lot with virtual not necessarily virtual but like they had an input where like if you've met

Jeff Cohen:

someone you can do like a virtual date like a zoom date or whatever within the app. So like, it's not

Jeff Cohen:

I think, yes, they're not totally thinking about it. But yeah,

Paul Dawalibi:

um, Qualcomm obviously said it'll run on Qualcomm chips, which is not that

Paul Dawalibi:

surprising. And there's a point there right other than other than Apple phones, pretty much

Paul Dawalibi:

everything runs on Qualcomm chips these days. veritone unity and Roblox all said in some words,

Paul Dawalibi:

that it's going to be a lot bigger than Facebook, which Agreed, agreed, right even though great to

Paul Dawalibi:

see Facebook putting resources and manpower and things like that. ROBLOX smartly says it will have

Paul Dawalibi:

ads. Again, Roblox I think at the cutting edge. We expect ad agencies to have the capability to build

Paul Dawalibi:

Metaverse experiences their Chief Business Officer exactly

Jeff Cohen:

what I said about Bumble, you know, yep.

Paul Dawalibi:

Disney CEO said Disney will have one. They're gonna have their own metaverse.

Jeff Cohen:

Disney, William would have some great thoughts on

Paul Dawalibi:

which, you know, it's not. That's not I could see that. And I could see them going

Paul Dawalibi:

sort of trying to go solo on this, despite, you know, this, to me is a bigger conversation, which

Paul Dawalibi:

I don't want to go down this rabbit hole. But there is a bigger conversation that if the big

Paul Dawalibi:

tech companies and big media companies like Disney or Facebook, right, are building it all for

Paul Dawalibi:

themselves. Do you ever get to that sort of interoperable set of standards, right, like, true

Paul Dawalibi:

kind of creation of the internet moment?

Jeff Cohen:

Well, to some extent, I mean, it kind of almost when you were saying that it reminded me

Jeff Cohen:

a little bit of kind of what's happened with direct consumer and streaming where everything

Jeff Cohen:

used to be bundled together and you would just have like your one cable package and you had all

Jeff Cohen:

the channels. And now it's become you have to subscribe to all of these different ones. So like,

Jeff Cohen:

part of me is like, is that what's gonna happen with the metaverse? So we're gonna basically have

Jeff Cohen:

like, various different you know, subscriptions to different meta verses where it's like, Oh, you

Jeff Cohen:

want to like go on a Disney rollercoaster. Like, hopefully you've been paying your Disney Disney

Jeff Cohen:

Metaverse app like, you know, Disney plus Metaverse version laughing but

Paul Dawalibi:

I think that is super spot on right that that that like multi Metaverse world?

Paul Dawalibi:

Probably does feel end up feeling like that. I hope it doesn't go there. Right. And we can debate

Paul Dawalibi:

at great length if we think it is going to go there or not. My personal feeling is it's probably

Paul Dawalibi:

too early to say just yet. Yeah. World. WWE like World Wrestling Entertainment thinks it's coming

Paul Dawalibi:

to that that's pretty much it in terms of you know, those were the most interesting ones. I

Paul Dawalibi:

thought in terms of executives viewpoints on the metaverse, it is interesting and fascinating in my

Paul Dawalibi:

mind to see how they all frame it in their own business. And and look at the opportunity. Are you

Paul Dawalibi:

surprised that there's not clear like agreement across the board?

Jeff Cohen:

No, not at all. Because I think you no one, like we said earlier, each one of these was

Jeff Cohen:

sort of defining the opportunity in such a way that made it seem like they were going to be one

Jeff Cohen:

of the winners. So it's not surprising that they're sort of all framing it that way. Also, I

Jeff Cohen:

think some of these people were sort of just asked that on the spot and didn't really have a concrete

Jeff Cohen:

strategy. So not that surprising that we got a lot of different answers some funny some, you know,

Jeff Cohen:

insightful. But yeah, not not surprising. It was great article to start on, because it really sort

Jeff Cohen:

of like sums up where we are right now, which is like when you have some of the smartest people,

Jeff Cohen:

the smartest executives in the Fortune 500 That all don't really some of them have a strategy.

Jeff Cohen:

Some of them don't. Most of them don't know how to define what this opportunity is. I think it's just

Jeff Cohen:

a cool place to start because it shows where we're really not even in any one right now.

Paul Dawalibi:

Agreed. Well, I think the next story, Jeff is is maybe the perfect follow up,

Paul Dawalibi:

which is the massive amount of dollars flowing into the metaverse, anything Metaverse at this,

Paul Dawalibi:

you know this stage. And and this is the antic the headline here's the antic receives $300 million

Paul Dawalibi:

investment from Cotu go to

Jeff Cohen:

their very well respected tech guy Trump and

Paul Dawalibi:

and and so kuttu made a $300 million investment in the company valuation $9

Paul Dawalibi:

billion the antic says they're going to use the money to invest in current games, new apps, expand

Paul Dawalibi:

their Lightship developer platform and build out their vision for what they call the real world

Paul Dawalibi:

metaverse. Because for those of you don't know Niantic specializes in AR like augmented reality

Paul Dawalibi:

games I think most well known for Pokemon Go even though they have they have done other things.

Jeff Cohen:

They've done a few others but none was remotely the same. Like they had a Harry Potter

Jeff Cohen:

game they had a Jurassic Park game and I don't think either has actually done like 10% of what

Jeff Cohen:

what Pokemon Go is done. Although it's kind of wild, like Pokemon Go as is, you know, we feel

Jeff Cohen:

like the mainstream hasn't heard about it since the summer of 2015 or something. But it's it's

Jeff Cohen:

like continuing to grow. And it is a over a billion dollar game, I believe yearly.

Paul Dawalibi:

I mean, where do you stand on this one, Jeff, in terms of, I guess three questions.

Paul Dawalibi:

One is there is them and I think this may be a sort of a common theme. That's gonna that's gonna

Paul Dawalibi:

come back episode after episode which is is their use of the word Metaverse here, right? Like

Paul Dawalibi:

Correct. Is this? Is this a Metaverse right like or is this just a buzzword they're throwing in to

Paul Dawalibi:

what do you think of the valuation and three like and maybe this is related to one where does AR

Paul Dawalibi:

sort of fit in that in the strategy for you here and there Lightship platform which feels it sounds

Paul Dawalibi:

like is kind of like a Roblox style sandbox, right where anyone can come in and build stuff on the

Paul Dawalibi:

antics AR kind of tech.

Jeff Cohen:

Yeah. I might have to ask you to repeat some of those questions because they're all

Jeff Cohen:

good, but I forgot some of them in their use of the metaverse or real world. Metaverse honestly

Jeff Cohen:

doesn't make a ton of sense. I do I like the vision that they're they're sort of going for here

Jeff Cohen:

though. Because I think one of the things when I think about the metaverse is if you're going to

Jeff Cohen:

have a very slow adoption curve. And I think that something like this can sort of be a little bit of

Jeff Cohen:

an easy on ramp for older people or folks who wouldn't immediately plug into a VR headset or the

Jeff Cohen:

metaverse or whatever we want to call the pure version of the metaverse. But I think the idea of

Jeff Cohen:

either using AR or having some sort of glasses that augment the the current real world to create

Jeff Cohen:

something of a again, I guess I hate to use their term real world metaverse. I actually think that

Jeff Cohen:

that is a very like, like I would be in the in the very near term, fairly to very bullish on that on

Jeff Cohen:

that concept.

Paul Dawalibi:

I think that's super interesting. So you're what you're saying is, AR is the gateway

Paul Dawalibi:

drug to the real Metaverse potentially? A little bit. Yeah. Because you think is the the thinking

Paul Dawalibi:

there that it's more accessible adoptions easier,

Jeff Cohen:

more accessible? It's just easier. Yeah, it's a bit easier to wrap your wrap people's

Jeff Cohen:

head around. It's kind of like opt in opt out very quickly. But it's kind of creating the real world

Jeff Cohen:

version of a little bit of what the metaverse is, right? If you're putting digital, it's almost the

Jeff Cohen:

exact reverse, right? The Metaverse is all about putting yourself into a digital world. This is all

Jeff Cohen:

about putting digital things into your real world, which is just to some extent, a similar concept.

Paul Dawalibi:

From business standpoint, I could make the argument and from a technology

Paul Dawalibi:

standpoint, I could make the argument if anything that AR feels like a harder problem to solve.

Paul Dawalibi:

Right, like to get great AR where, you know, we're talking, I don't even know what's a good, like sci

Paul Dawalibi:

fi example. But you know, to get a great AR Yeah,

Jeff Cohen:

I think that makes sense. Where

Paul Dawalibi:

you know, there's a chip in my eye that overlays my whole world with totally relevant

Paul Dawalibi:

information like that, I think is much tougher. From a technology and business standpoint, that's

Paul Dawalibi:

a much tougher problem to solve for. Then, here's the set of VR glasses, and an omnidirectional

Paul Dawalibi:

treadmill, like, go explore a totally virtual world where you don't have the sort of the

Paul Dawalibi:

requirements to navigate or the messiness of the real world.

Jeff Cohen:

So I think that's true from a tech perspective. But from a consumer adoption

Jeff Cohen:

perspective, I think it might be a little bit, a little bit of an easier hurdle to get people to

Jeff Cohen:

say, hey, put on these classes. And you know, every once in a while you're gonna see something

Jeff Cohen:

cool in the real world, or like you can, you know, pull up someone's social profile when you're

Jeff Cohen:

looking at them if they've accepted it, or some, you can think of different different way and I

Jeff Cohen:

don't even know if this is necessarily what Niantic is doing, because that's not really what

Jeff Cohen:

Pokemon Go is and what they've done. But I think you can you can make an argument that that's a

Jeff Cohen:

little bit easier for a consumer to adopt than for for them to dive in headfirst into the metaverse.

Paul Dawalibi:

Yeah, I would I would just argue that their their characterization of Metaverse

Paul Dawalibi:

even like adding real world in front of it doesn't make sense, right, like Metaverse, by definition,

Paul Dawalibi:

I think by all agreed definitions, and definitely I would hope, the one we're talking about here is

Paul Dawalibi:

it's a digital world by like, by definition, and so it feels a bit forced to me. You know, there's

Paul Dawalibi:

this bigger sort of business question of, is it a buzzword used to just generate interest in

Paul Dawalibi:

investment, right like is, is the fact that they called it a real life? Metaverse part of the

Paul Dawalibi:

equation to get to that $9 billion valuation. And that was my second question,

Jeff Cohen:

Jake. So I mean, you know, it's hard to say like, I think with with some of these

Jeff Cohen:

things, you know, when you're talking about buzzwords with investors, you don't see that

Jeff Cohen:

quote, matter quite a new, you know, better than AI. So Correct. Please correct me if I'm wrong. I

Jeff Cohen:

don't know if that matters quite as much when you're talking about like, a, you know, someone

Jeff Cohen:

like Go to Investing in a private round. Like, I think the executives, they're smart enough to kind

Jeff Cohen:

of do the same thought exercise we just did and say, Hey, I could understand that this could be

Jeff Cohen:

interesting and valuable, but it's not a metaphor. So I don't think throwing Metaverse in front of it

Jeff Cohen:

would make them want to pay more. I would, I would hope. Whereas if you're in the public market, you

Jeff Cohen:

might be able to get away with you know, throwing Metaverse in front of whatever you're doing and

Jeff Cohen:

you know, some retail investors are going to get really excited about it because they think it's,

Jeff Cohen:

you know, this new new trend, but correct me if I'm wrong there I don't know.

Paul Dawalibi:

So where are you on on The $9 billion valuation?

Jeff Cohen:

I don't know, because I don't know enough, you know, if we're talking about just what

Jeff Cohen:

I am aware of with what Niantic does and kind of how Pokemon GO and the success of their last two

Jeff Cohen:

games, following up on that, it seems, you know, very high. Having said that, I would imagine that

Jeff Cohen:

this is kind of a platform play, and they have a toolset that they think, you know, go to is

Jeff Cohen:

presumably making a bet that there's going to be developers developing on whatever this protocol

Jeff Cohen:

is. And they are sort of the platform layer for future AR technology and AR games, which I think

Jeff Cohen:

it's a lot easier to be bullish on that, then, then, you know, what, what is currently Niantic

Jeff Cohen:

with the games that they've launched.

Paul Dawalibi:

You know, what I thought was interesting. That came out of this press release,

Paul Dawalibi:

was they didn't quote any revenue numbers, right? They didn't quote any, like, concurrent player

Paul Dawalibi:

numbers like not none of that. What they quote, the one stat that they quoted was, it says over

Paul Dawalibi:

the years, our players have walked more than 17 point 5 billion kilometers.

Jeff Cohen:

I think that's a good one.

Paul Dawalibi:

Is this a success metric for?

Jeff Cohen:

I mean, on that momentum, that's cheap. It's cheap on developers. The valuation

Jeff Cohen:

just steps a walk is like less than one time.

Paul Dawalibi:

This is true. Is this a new metric we're gonna have to look at if we're talking about

Paul Dawalibi:

VR, and AR kind of developer makes them this bias. You'll buy it. Man that flew by that that guy's

Paul Dawalibi:

we're going to try and keep these episodes going forward to about 30 to 45 minutes. So you get sort

Paul Dawalibi:

of all the metaverse business news information, the biggest stories, you get our discussion, our

Paul Dawalibi:

commentary every single week. So expect these to drop weekly expect them to be 30 to 45 minutes

Paul Dawalibi:

long, you're gonna see me and Jeff, do this every single week going forward. So definitely

Paul Dawalibi:

subscribe. Tell your friends about it. If you're fans of the business of esports. Definitely. This

Paul Dawalibi:

definitely, I think will be up your alley. Hopefully you enjoy the content going forward.

Paul Dawalibi:

Jeff, you wanted to say something?

Jeff Cohen:

Oh, no. Sorry. If you guys, I don't know if you can hear my son crying in the

Jeff Cohen:

background. Hopefully Paul can edit that out. But I know this is really fun. It's gonna be hard to

Jeff Cohen:

keep him to 3045 minutes because there's just so much for us to us to talk about. We had like five

Jeff Cohen:

stories we didn't get to. So I'm excited to keep this guide and this has been great.

Paul Dawalibi:

Yeah, and like I said, guys, if you're listening to this, definitely subscribe to

Paul Dawalibi:

the show. Apple podcast, Spotify, Google Play, leave a review. If you like it. All these things

Paul Dawalibi:

help other people to find the podcast. And definitely stay tuned for more meta business news

Paul Dawalibi:

and podcasts every single week. We will see you guys next week. Thanks for watching this episode

Paul Dawalibi:

of meta business. Make sure to subscribe to the podcast on Apple podcast, Spotify, Google Play

Paul Dawalibi:

YouTube, or wherever you get your podcasts. Also, make sure to leave a review if you love the

Paul Dawalibi:

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Paul Dawalibi:

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