Welcome to the first episode of the Meta Business Podcast! In this week’s episode, we discuss officially launching our new podcast, how we are going to dominate metaverse-themed content, various executives and CEOs discussing the impact of the metaverse on their business, Niantic receiving a $300 million investment from Coatue, and so much more!
From the boardroom to the metaverse, this is the meta business podcast. I
Paul Dawalibi:Paul Dawalibi. The master of the metaverse will lead you through the biggest business stories in
Paul Dawalibi:the metaverse. Join us as we break down the news and trends from a C suite lens, bringing you
Paul Dawalibi:insights, analysis and discussion that you can't find anywhere else. Every single week. Welcome to
Paul Dawalibi:metta business. Welcome to episode number one of the metta Business Podcast. I'm joined today guys
Paul Dawalibi:by my friends, my co host, the one and only the truly one and only Jeff the juice cone. Jeff,
Paul Dawalibi:how's it going? Are you not excited about this brand new podcast, metal business?
Jeff Cohen:I am super excited, you know, to officially call myself a podcast host now, you
Jeff Cohen:know, I've been doing for those of you who are fans of the show. I've been doing a live stream
Jeff Cohen:for I think over a year now. But that's, you know, not officially a podcast. And so that's exciting.
Jeff Cohen:And you know, we're filming this actually the day before Thanksgiving. So I'll get to brag to all my
Jeff Cohen:family and friends tomorrow about how I'm officially a podcaster. So I don't know whether
Jeff Cohen:that's positive or negative, but it's a it's a it's a lifetime milestone so thick.
Paul Dawalibi:You are officially a podcaster. I will say for those listening for those watching.
Paul Dawalibi:This is definitely what I would call a sister podcast to the business of esports. We are
Paul Dawalibi:expanding into whole a whole bunch of other Metaverse content. So this will be a podcast,
Paul Dawalibi:really focused on the business side of the metaverse in the way that business of esports was
Paul Dawalibi:really focused and will continue to be focused on the business side of gaming and esports. And as
Paul Dawalibi:for those who saw the press release we put out last week. You know we have a met a woman podcast
Paul Dawalibi:that's coming out literally in a few days that will be focused on women. And, you know, female
Paul Dawalibi:executives operating in the metaverse world, helping to build the metaverse on in one way or
Paul Dawalibi:another. So a whole bunch of Metaverse content coming your way. But this one specifically focused
Paul Dawalibi:on the business side of the metaverse and I will say, Jeff, we've got a busy first episode. There's
Paul Dawalibi:like a bunch of stories all ready to talk about. I suggest we just jump into it here. Because there's
Paul Dawalibi:a ton and I think
Jeff Cohen:we want to do introductions, introductions first, or everyone just knows us so
Jeff Cohen:well. At this point. I don't know if you want it to, you know,
Paul Dawalibi:if anyone wants to get to know us, they can go watch the business of esports there's
Paul Dawalibi:you know, about 250 episodes there of content that they can go back and watch or listen to
Jeff Cohen:me. I mean, it's been it is a juicy week. Certainly I think we're hitting almost peak
Jeff Cohen:Metaverse cycle. Yeah, this podcast logic doesn't mark the the top of the metaverse so well. So
Jeff Cohen:Jeff,
Paul Dawalibi:I think it is worthwhile. Just sort of the two minutes on you just your background,
Paul Dawalibi:why people should be listening to you talking about the metaverse with me.
Jeff Cohen:So so I've been on kind of the business finance side of gaming for about four
Jeff Cohen:years now. Initially, as an analyst at a sell side investment bank called Stephens Inc, where I
Jeff Cohen:covered all the all the Western publishers like take to EA Activision, also the mobile publishers,
Jeff Cohen:as well as small cap esports companies and online gambling, which sort of led me to where I am now,
Jeff Cohen:which is an executive at a publicly traded company called esports Entertainment Group. I run investor
Jeff Cohen:relations and strategy there were an esports, betting and esports entertainment company. I also
Jeff Cohen:serve on the advisory board of a company called motor sports games, which is a publisher.
Paul Dawalibi:Jeff, I think most importantly, as the juice again, for those who maybe are new to
Paul Dawalibi:our content, you are responsible for some of the best takes maybe ever on our on our on our show,
Paul Dawalibi:so I'm hoping there's gonna be more of that here on meta business. I guess everyone hopefully knows
Paul Dawalibi:me who's listening right now. But I am the Prophet of esports, the master of the metaverse, host of
Paul Dawalibi:the business of esports podcast for a few years now. And the live stream. And you know, I have a
Paul Dawalibi:very long history 2025 years of either building companies or investing in companies on one side of
Paul Dawalibi:the entrepreneurial slash VC table or the other and have been focused the last few years
Paul Dawalibi:exclusively on gaming in the metaverse. I wrote a manifesto three, four years ago now, where my
Paul Dawalibi:thesis fundamentally is that metaphor, the metaverse, the metaverse, capital M, its arrival
Paul Dawalibi:will essentially change society as we know it, how we have fun how we play, how we work in all
Paul Dawalibi:aspects of sort of life. And I think it's fascinating to sort of look at it as its evolving
Paul Dawalibi:from a business standpoint, because I think it's there's a lot of news out there. There's a lot out
Paul Dawalibi:there. There's no one really bringing insight to the space and just That's what I hope you and I
Paul Dawalibi:are going to do here. excited to get going. Alright, let's jump into it. Let's get into some
Paul Dawalibi:content here. And I think the first story is is from essentially what it is is a list of
Paul Dawalibi:executives that CNBC compiled here that we're talking about the metaverse on their q3 earnings
Paul Dawalibi:calls. And so I'm going to bring this this up. There's not you know, there's not much to see
Paul Dawalibi:here. And if you're listening, obviously, you're not seeing anything. But they went through the
Paul Dawalibi:list of companies that talked about the metaverse on their q3 earnings calls and I just want to
Paul Dawalibi:recap some of them and get your thoughts here. Jeff, so Roblox, when when talking about the
Paul Dawalibi:metaverse called it, the human co experience that
Jeff Cohen:literally just life okay.
Paul Dawalibi:Well, I mean, they he defined it, this is the, you know, the executive at robots as
Paul Dawalibi:a place where technology combines high fidelity communication with a new way to tell stories,
Paul Dawalibi:borrowing from mobile gaming in the entertainment industry. He says it's predicated on eight
Paul Dawalibi:fundamentals, identity, social, immersive, low friction, variety, anywhere economy and civility.
Paul Dawalibi:Do you like this definition?
Jeff Cohen:Well, there's, I mean, a lot of words and a lot to take in there. I think the last piece
Jeff Cohen:is probably the most the most interesting. I mean, for me the the important parts of connection, just
Jeff Cohen:pull that back up all the important parts of the metaverse you know are really social. The fact
Jeff Cohen:that you have a social presence there. You know, it's a it's a digital space that you go and you're
Jeff Cohen:you're hanging out with friends, your social you have a shit your own identity within the metaverse
Jeff Cohen:as well as economy. I think that's an important some of the other words he throws in there. I'm
Jeff Cohen:not super sure about like low friction variety. I don't think those are civility. I understand why
Jeff Cohen:you saying that. But I don't think that's like a requisite for the metaverse. But the ones that I
Jeff Cohen:think are important to me are social economy and then obviously virtual.
Paul Dawalibi:Yeah, I mean, variety, I think makes a lot of sense in the context of Roblox,
Paul Dawalibi:right, because that's a big part of their platform where anyone can go and build stuff in their
Paul Dawalibi:Metaverse in their sandbox. You know, I really liked this definition, though. Like, I like the
Paul Dawalibi:way robots have all the ones here. I think it's definitely one of the better ones. I'm going to go
Paul Dawalibi:through some of the others. But I think Roblox, I would argue, and
Jeff Cohen:before we move on, I just say it's funny how you use, each one sort of defines it in
Jeff Cohen:a way that's best suited for them. So I think the fact that you're pointing out the variety piece,
Jeff Cohen:it's like, well, clearly if your user generated content platform that has a, it's a Metaverse with
Jeff Cohen:various different games within it. Clearly, robots are going to want to define it one way versus a,
Jeff Cohen:you know, Facebook, or now whatever they're called meta meta platforms is going to define it
Jeff Cohen:differently. So I do think that that's something to note here.
Paul Dawalibi:True. It's a good point. I just think all but, you know, objectively, I think
Paul Dawalibi:Roblox is getting it more right than anyone else, I think is further along than anyone else. In
Paul Dawalibi:terms of sort of Metaverse thinking in terms of building what we call sort of the metaverse. I
Paul Dawalibi:just I think they're pretty spot on here. Right, David's comment here, other than a bit of the, you
Paul Dawalibi:know, the marketing spin around human co experience, which okay, you know, thanks. So
Jeff Cohen:I want to throw out the fact that I think Epic is ahead of robots in this area, but I
Jeff Cohen:think it might be too early in the show for us to get going about that because we could do our own
Jeff Cohen:whole 10 Episode podcast about epic versus Roblox so we'll save
Paul Dawalibi:that one for later. Save that one for a slower week. Yeah. So Warner Music Group CEO
Paul Dawalibi:Steven Cooper said it's already here. That's basically was his comment that, you know, he says,
Paul Dawalibi:I think within these large scale meta versus fortnight, Roblox and others that we will begin to
Paul Dawalibi:see an opportunity where providing content and distribution converges. And, you know, this is an
Paul Dawalibi:opportunity for Warner.
Jeff Cohen:So do you already hear
Paul Dawalibi:argument?
Jeff Cohen:I sort of do and I think this is going to be a recurring theme that maybe we'll we'll
Jeff Cohen:talk about, and we may disagree I suspect on is kind of this concept of a Metaverse versus the
Jeff Cohen:metaverse like the metaverse that we all the purest form, where we sort of plug into this
Jeff Cohen:holodeck and into VR and we're living there 24/7. Obviously, that has not happened yet. But if we
Jeff Cohen:think about sort of the light version of what or definition of what a Metaverse is in terms of It's
Jeff Cohen:a shared shared social space that we go interact with friends, there's an economy, there's
Jeff Cohen:persistence, and there's Yes, you know, digital currency and stuff like that. And and, and items
Jeff Cohen:that are being bought and sold. I think that that does exist in many different games in some form or
Jeff Cohen:fashion. So to an extent, if that's your definition of what a Metaverse is, I think we do
Jeff Cohen:have versions of them currently.
Paul Dawalibi:Yeah. You know, I categorize this as sort of typical music company, being a little
Paul Dawalibi:behind the eight ball, right? Like, musics never the cutting edge of anything tech wise, right?
Paul Dawalibi:They're always a follower in some way. To say it's already here is maybe overstating a little too
Paul Dawalibi:much. I buy your point around the meta verse versus a meta verse. But fundamentally, a meta
Paul Dawalibi:verse doesn't to me doesn't really count. Right? It's like it gets a participation trophy. But
Paul Dawalibi:that's about it. Like the metaverse is what matters here. And I think what everyone's talking
Paul Dawalibi:about and excited about and working towards. I don't know if a Metaverse gets anyone really that
Paul Dawalibi:excited, or, or the idea of 500 different ones.
Jeff Cohen:So I think you're probably right. But I guess we have to be a little careful as
Jeff Cohen:investors in the space because I just don't think we're even close to this. V metaverse. I mean it
Jeff Cohen:you know, I don't see that being a five year kind of like, that's probably a 1015 20 year kind of
Jeff Cohen:thing to get to the pure version of the metaverse.
Paul Dawalibi:I mean, you'd be surprised, like fundamentally, what we're talking about a set of
Paul Dawalibi:standards, a set, like some common set of infrastructure and things like that, that other
Paul Dawalibi:people can build around, right, like, once, once people agreed on on the protocols for the
Paul Dawalibi:internet, like IP and, you know, TCP IP and HTML for web pages. And like, once people sort of
Paul Dawalibi:agreed on the set of standards, how things evolve can happen pretty quickly. You know, it's
Paul Dawalibi:interesting, you say that, because the next one that I want to bring up here is Vonage holdings,
Paul Dawalibi:which is a cloud communications company. And, you know, the CEO Rory Reid says it's not here yet. I
Paul Dawalibi:think it's the next five 710 years.
Jeff Cohen:Well, it doesn't make me feel great, but I had the same take is Vonage. Not exactly the
Jeff Cohen:cutting edge, you know, fingers that I'm looking to emulate myself after. But I do think in this
Jeff Cohen:sense, he's right in the purest
Paul Dawalibi:form. In the metaverse sense. Yeah. What do you feel about Billy Billy CEO who said
Paul Dawalibi:it's too late to get in? And I'll just read some of the comments here, which says Metaverse is a
Paul Dawalibi:concept. It's not a product. And before this concept emerges, actually, many of the elements
Paul Dawalibi:associated with Metaverse already exist, whether it's VR, tight social community, or social system
Paul Dawalibi:or self reinforcing ecosystem, it's already existed. And there's lots of companies already
Paul Dawalibi:developing product on those concepts Facebook, Tencent, Billy, Billy, etc. So in his mind, all
Paul Dawalibi:the players are already set. All the components already exist. And this is a concept it's not an
Paul Dawalibi:actual product. Do you buy this too late to get in arguments?
Jeff Cohen:Interest? I mean, I think the, you know, CNBC there, that's their words, they're too
Jeff Cohen:late to get in. I do like their, their kind of humorous characterizations, all these quotes. I
Jeff Cohen:think the quote was a lot more nuanced. And you know, I laugh when you read this to get in, but I
Jeff Cohen:think a lot of what is nuanced was made sense. Particularly right now I do think the metaverse is
Jeff Cohen:a concept rather than a product. But even even Facebook, they did all that song and dance about
Jeff Cohen:creating the metaverse, but I know we talked about, maybe it was in the context of Facebook.
Jeff Cohen:And actually, it might have been in the context of Microsoft now that I think about it. But on a
Jeff Cohen:recent livestream, we talked about how Microsoft or someone had made such a big deal about
Jeff Cohen:announcing a Metaverse shift, but they didn't actually announce a product. They just were like,
Jeff Cohen:Hey, we're pretty into this Metaverse thing we're gonna like get into it. But they didn't actually
Jeff Cohen:say what the product would be. And I'm not even sure Facebook has really laid out a great vision
Jeff Cohen:about what the actual product will be.
Paul Dawalibi:So you, you you agree with this statement,
Jeff Cohen:but I don't agree that it's too late. I think that's a ridiculous thing to say. Yeah.
Paul Dawalibi:Yeah. Let me he didn't know what you're spot on that. He didn't say it's too late.
Paul Dawalibi:Right. There was nowhere in that quote, this was CNBC. Yeah, sort of extrapolating, and I think it
Paul Dawalibi:was an incorrect extrapolation.
Jeff Cohen:The one thing I want to ask you because I do have an opinion on this. And it's a
Jeff Cohen:little bit kind of similar to when people were talking about cloud gaming, like who could
Jeff Cohen:possibly win or do cloud gaming. I kind of think about the metaverse similarly like there. There
Jeff Cohen:will be a lot of different winners within the metaverse like different tools, companies and
Jeff Cohen:people set you know, selling things within the metaverse and different players in the ecosystem.
Jeff Cohen:But in terms of Who can actually create the metaverse? I actually think it's probably the same
Jeff Cohen:five or six giants that can really do kind of cloud infrastructure and kind of everything that
Jeff Cohen:we're talking about with cloud gaming. Like, I don't know that a company, a startup is gonna run
Jeff Cohen:the metaverse, I just don't be don't have the capital, the infrastructure, sort of the brain
Jeff Cohen:power to do it. But I'm curious what what you think if we talk about the metaverse, yes.
Paul Dawalibi:Again, I think I come back to always my point of the the end game is not Google
Paul Dawalibi:built something or Facebook built something right. It's all of these companies. All of the players
Paul Dawalibi:agreed on some set of standards, some set of core technologies, so that everyone can plug in and
Paul Dawalibi:create, right, like, fundamentally, I believe, Facebook, Microsoft, Google, all these players
Paul Dawalibi:will have huge presences in the metaverse, but not that if any single one of them creates it. We've
Paul Dawalibi:missed the point. I don't know if that makes sense. But it's like, again, it has to be it has
Paul Dawalibi:to be more like how the Internet what we call the Internet today came about not so much a product
Paul Dawalibi:from one company. I think everyone can be a winner.
Jeff Cohen:It's a bold statement. Especially coming from you.
Paul Dawalibi:Look 10 on 10 on 10 cent and Dolby both of them they categorize as it's vague.
Paul Dawalibi:Tencent. See President said on Metaverse, I think this is actually sort of a very exciting, but a
Paul Dawalibi:little bit vague concept.
Jeff Cohen:I think we should make that the tagline of the podcast.
Paul Dawalibi:We are gonna make it less vague. You are gonna get real insight here. And Dolby
Paul Dawalibi:live retiree CEO said I think the metaverse I guess can take many forms. But ultimately it is an
Paul Dawalibi:audio visual experience. Which if you're Dolby is
Jeff Cohen:like what someone says on an earnings call when like they vaguely have heard the word
Jeff Cohen:Metaverse and some investor asked, it's like well, it's it's pretty interesting. It's gonna be a
Jeff Cohen:thing. I think you'll use your eyes and your senses and it'll be there. We're looking at it but
Jeff Cohen:we're not sure yet. Okay, great answer.
Paul Dawalibi:met these met ease is head of investor relations. I really liked her comment.
Paul Dawalibi:She says whatever it is, that ease will be a fast runner. No position on, on where they stand in
Paul Dawalibi:this but but clearly they're going to be a dominant player here.
Jeff Cohen:And I think I, I respect that from from one fell i are professional to another, it's,
Jeff Cohen:you know, I don't know what's gonna happen, but I know we're gonna be heavily involved, like,
Paul Dawalibi:the worst comment here.
Jeff Cohen:It's not like the most insightful, but
Paul Dawalibi:how hard is it? If you know you're gonna be on these calls, and you know, this is
Paul Dawalibi:gonna come up, given all the hype in this space. How hard is it to develop some semblance of a
Paul Dawalibi:strategy and communicate it a little like a little more clearly, rather than? Well, we don't know
Paul Dawalibi:what it is, but it's common, and we're gonna be a part of it. Not not the best one. I thought
Paul Dawalibi:Coinbase co founder and CEO said CNBC categorize this as it has something to do with crypto. So
Paul Dawalibi:Coinbase is co founder and CEO said I think with the 10s of millions of Americans out there that
Paul Dawalibi:are now using this asset class for all kinds of things, not just financial services and unique
Paul Dawalibi:payments and things like that, but also art and new forms of governance and identity in the
Paul Dawalibi:metaverse and it's just so exciting. The millions of young people, the talented young people all
Paul Dawalibi:over the US are coming into this field.
Jeff Cohen:I think his comment was clearly more about about crypto and their company versus the
Jeff Cohen:metaverse but I do I love CNBC. His characterization. I think it's probably he's
Jeff Cohen:probably right. I don't think it's a requirement. Like I don't think the metal you don't need crypto
Jeff Cohen:to have the metaverse. But if you think about the metaverse being this digital world that sort of
Jeff Cohen:proud and this could again be a whole nother topic series we could dive into but like what is the
Jeff Cohen:role of government in the metaverse will meta versus have their own government? Will it be you
Jeff Cohen:know, governed by the sovereign territory that your physical bodies in rather than, you know,
Jeff Cohen:your digital, your digital mind state? Given that nature of the people who are probably early
Jeff Cohen:adopters of the metaverse might be sort of anti government or anti government but but more in this
Jeff Cohen:decentralized economy. It does make sense that crypto would probably be the dominant form of
Jeff Cohen:payment.
Paul Dawalibi:No question. It's just it's again, it's kind of a fun. It's fun to see how you know,
Paul Dawalibi:there's there's not a clear view on Metaverse here in his comment, right? It's not like they're
Paul Dawalibi:saying this is what We're gonna do here's who we're partnering with. Here's right it's, it's
Paul Dawalibi:thrown in at the end of a sentence where crypto may exist, right? And it's interesting to see that
Paul Dawalibi:the CEO of arguably one of the largest crypto companies in the world today, right? Coinbase
Paul Dawalibi:probably the biggest exchange I think Metaverse is not top of mind, right. They just see a lot of
Paul Dawalibi:opportunity elsewhere. They're obviously bullish on their crypto business. And it's, to me this
Paul Dawalibi:felt a little bit like it's a it's a side note. It's it's like, you know, it's, it's not it's not
Paul Dawalibi:the main, it's not the main entree here. It's an appetizer for them or it's some part of the meal.
Paul Dawalibi:Same thing here with Hasbro, CEO of Hasbro. Hasbro's Wizards of the Coast sorry, who said it's
Paul Dawalibi:the digitized Game of Life says I think the metaverse is shorthand for entertainment is
Paul Dawalibi:digitizing and entertainment is the game of life game of life being like their board game Hasbro's
Paul Dawalibi:board game. I mean that that seems maybe a little fishbowl kind of your point.
Jeff Cohen:I love that one.
Paul Dawalibi:Bumbles president said it's something we're Bumble will be that was CNB, C's
Paul Dawalibi:characterization ordinaries. They wrote on the metaverse piece. Were really taking a web three
Paul Dawalibi:lens on this in particular, by the way, that's another
Jeff Cohen:one of the most ridiculous but we're taking a web three lens on this. What does that
Jeff Cohen:mean? Please, I don't know who literally don't know what that means. I don't like to know, but I
Jeff Cohen:don't.
Paul Dawalibi:Meaning we are I'm sure somebody will build a more virtual experience. And we will
Paul Dawalibi:happily engage and be there when they do that with avatars, etc. But what we really think is really
Paul Dawalibi:interesting in the near term, is the application of blockchain and crypto in general, to the
Paul Dawalibi:experience that our communities have. Fundamentally, we are not just an ecosystem, but a
Paul Dawalibi:community of people. This is true on Bumble and Baidu, but it's particularly true as we think, as
Paul Dawalibi:we think about the kind of reimagine Bumble BFF. Look, that's buzzword soup. I don't know what
Paul Dawalibi:Bumble has to do with blockchain and crypto to be very,
Jeff Cohen:right. Yeah, I can see them. The Metaverse making a lot more sense for Bumble than
Jeff Cohen:blockchain, besides the fact that maybe like a lot of people who are blockchain enthusiast want to
Jeff Cohen:like hook up, and they have similar interest. But like other than that, I literally can't think of
Jeff Cohen:anything that it's sometimes I wish some of these executives should be like, Well, look, we're a
Jeff Cohen:dating app like we. We don't really have a Metaverse play at this time. Like, why would we?
Jeff Cohen:Like our thing is like having people meet in person. And like, you know, get married, or
Jeff Cohen:whatever.
Paul Dawalibi:Yeah. But there's a direct Metaverse corollary right to their business. Your
Paul Dawalibi:Avatars can they can meet, right? Like, yes,
Jeff Cohen:if they got married or going to have a strategy, have a strategy where it's like, okay,
Jeff Cohen:we're going to create a something on Roblox where, like, you can meet in robot, you know, a Roblox
Jeff Cohen:experience where feed they matched, and then you get, like, transported to some beautiful beach and
Jeff Cohen:you get to, like, have a conversation at the beach, you know, like at the bar or whatever,
Jeff Cohen:like, Okay, that's a strategy, like just being like, well, it's gonna be crypto and others and
Jeff Cohen:fts. Like, that's just buzzwords that you've thrown out there and haven't actually thought
Jeff Cohen:about it. So if that's the case, just, I don't know, I would rather you know, an executive say,
Jeff Cohen:like, look, we understand this is a big theme, but it's also not our core business currently. And
Jeff Cohen:it's still emerging. So we're going to look into it and when we have a strategy, we'll communicate
Jeff Cohen:that to our investors. It just seems like such a better answer than kind of what these people are
Jeff Cohen:doing.
Paul Dawalibi:Agreed, although bumbled to me is one that should have had like you like you
Paul Dawalibi:outlined a perfect one where it's like, such a great opportunity to talk that up right? And to do
Paul Dawalibi:even a basic activation that's not, you know, capital and Metaverse but on an existing platform
Jeff Cohen:and to give Bumble I guess a little bit okay, I think during the pandemic, they did do
Jeff Cohen:a lot with virtual not necessarily virtual but like they had an input where like if you've met
Jeff Cohen:someone you can do like a virtual date like a zoom date or whatever within the app. So like, it's not
Jeff Cohen:I think, yes, they're not totally thinking about it. But yeah,
Paul Dawalibi:um, Qualcomm obviously said it'll run on Qualcomm chips, which is not that
Paul Dawalibi:surprising. And there's a point there right other than other than Apple phones, pretty much
Paul Dawalibi:everything runs on Qualcomm chips these days. veritone unity and Roblox all said in some words,
Paul Dawalibi:that it's going to be a lot bigger than Facebook, which Agreed, agreed, right even though great to
Paul Dawalibi:see Facebook putting resources and manpower and things like that. ROBLOX smartly says it will have
Paul Dawalibi:ads. Again, Roblox I think at the cutting edge. We expect ad agencies to have the capability to build
Paul Dawalibi:Metaverse experiences their Chief Business Officer exactly
Jeff Cohen:what I said about Bumble, you know, yep.
Paul Dawalibi:Disney CEO said Disney will have one. They're gonna have their own metaverse.
Jeff Cohen:Disney, William would have some great thoughts on
Paul Dawalibi:which, you know, it's not. That's not I could see that. And I could see them going
Paul Dawalibi:sort of trying to go solo on this, despite, you know, this, to me is a bigger conversation, which
Paul Dawalibi:I don't want to go down this rabbit hole. But there is a bigger conversation that if the big
Paul Dawalibi:tech companies and big media companies like Disney or Facebook, right, are building it all for
Paul Dawalibi:themselves. Do you ever get to that sort of interoperable set of standards, right, like, true
Paul Dawalibi:kind of creation of the internet moment?
Jeff Cohen:Well, to some extent, I mean, it kind of almost when you were saying that it reminded me
Jeff Cohen:a little bit of kind of what's happened with direct consumer and streaming where everything
Jeff Cohen:used to be bundled together and you would just have like your one cable package and you had all
Jeff Cohen:the channels. And now it's become you have to subscribe to all of these different ones. So like,
Jeff Cohen:part of me is like, is that what's gonna happen with the metaverse? So we're gonna basically have
Jeff Cohen:like, various different you know, subscriptions to different meta verses where it's like, Oh, you
Jeff Cohen:want to like go on a Disney rollercoaster. Like, hopefully you've been paying your Disney Disney
Jeff Cohen:Metaverse app like, you know, Disney plus Metaverse version laughing but
Paul Dawalibi:I think that is super spot on right that that that like multi Metaverse world?
Paul Dawalibi:Probably does feel end up feeling like that. I hope it doesn't go there. Right. And we can debate
Paul Dawalibi:at great length if we think it is going to go there or not. My personal feeling is it's probably
Paul Dawalibi:too early to say just yet. Yeah. World. WWE like World Wrestling Entertainment thinks it's coming
Paul Dawalibi:to that that's pretty much it in terms of you know, those were the most interesting ones. I
Paul Dawalibi:thought in terms of executives viewpoints on the metaverse, it is interesting and fascinating in my
Paul Dawalibi:mind to see how they all frame it in their own business. And and look at the opportunity. Are you
Paul Dawalibi:surprised that there's not clear like agreement across the board?
Jeff Cohen:No, not at all. Because I think you no one, like we said earlier, each one of these was
Jeff Cohen:sort of defining the opportunity in such a way that made it seem like they were going to be one
Jeff Cohen:of the winners. So it's not surprising that they're sort of all framing it that way. Also, I
Jeff Cohen:think some of these people were sort of just asked that on the spot and didn't really have a concrete
Jeff Cohen:strategy. So not that surprising that we got a lot of different answers some funny some, you know,
Jeff Cohen:insightful. But yeah, not not surprising. It was great article to start on, because it really sort
Jeff Cohen:of like sums up where we are right now, which is like when you have some of the smartest people,
Jeff Cohen:the smartest executives in the Fortune 500 That all don't really some of them have a strategy.
Jeff Cohen:Some of them don't. Most of them don't know how to define what this opportunity is. I think it's just
Jeff Cohen:a cool place to start because it shows where we're really not even in any one right now.
Paul Dawalibi:Agreed. Well, I think the next story, Jeff is is maybe the perfect follow up,
Paul Dawalibi:which is the massive amount of dollars flowing into the metaverse, anything Metaverse at this,
Paul Dawalibi:you know this stage. And and this is the antic the headline here's the antic receives $300 million
Paul Dawalibi:investment from Cotu go to
Jeff Cohen:their very well respected tech guy Trump and
Paul Dawalibi:and and so kuttu made a $300 million investment in the company valuation $9
Paul Dawalibi:billion the antic says they're going to use the money to invest in current games, new apps, expand
Paul Dawalibi:their Lightship developer platform and build out their vision for what they call the real world
Paul Dawalibi:metaverse. Because for those of you don't know Niantic specializes in AR like augmented reality
Paul Dawalibi:games I think most well known for Pokemon Go even though they have they have done other things.
Jeff Cohen:They've done a few others but none was remotely the same. Like they had a Harry Potter
Jeff Cohen:game they had a Jurassic Park game and I don't think either has actually done like 10% of what
Jeff Cohen:what Pokemon Go is done. Although it's kind of wild, like Pokemon Go as is, you know, we feel
Jeff Cohen:like the mainstream hasn't heard about it since the summer of 2015 or something. But it's it's
Jeff Cohen:like continuing to grow. And it is a over a billion dollar game, I believe yearly.
Paul Dawalibi:I mean, where do you stand on this one, Jeff, in terms of, I guess three questions.
Paul Dawalibi:One is there is them and I think this may be a sort of a common theme. That's gonna that's gonna
Paul Dawalibi:come back episode after episode which is is their use of the word Metaverse here, right? Like
Paul Dawalibi:Correct. Is this? Is this a Metaverse right like or is this just a buzzword they're throwing in to
Paul Dawalibi:what do you think of the valuation and three like and maybe this is related to one where does AR
Paul Dawalibi:sort of fit in that in the strategy for you here and there Lightship platform which feels it sounds
Paul Dawalibi:like is kind of like a Roblox style sandbox, right where anyone can come in and build stuff on the
Paul Dawalibi:antics AR kind of tech.
Jeff Cohen:Yeah. I might have to ask you to repeat some of those questions because they're all
Jeff Cohen:good, but I forgot some of them in their use of the metaverse or real world. Metaverse honestly
Jeff Cohen:doesn't make a ton of sense. I do I like the vision that they're they're sort of going for here
Jeff Cohen:though. Because I think one of the things when I think about the metaverse is if you're going to
Jeff Cohen:have a very slow adoption curve. And I think that something like this can sort of be a little bit of
Jeff Cohen:an easy on ramp for older people or folks who wouldn't immediately plug into a VR headset or the
Jeff Cohen:metaverse or whatever we want to call the pure version of the metaverse. But I think the idea of
Jeff Cohen:either using AR or having some sort of glasses that augment the the current real world to create
Jeff Cohen:something of a again, I guess I hate to use their term real world metaverse. I actually think that
Jeff Cohen:that is a very like, like I would be in the in the very near term, fairly to very bullish on that on
Jeff Cohen:that concept.
Paul Dawalibi:I think that's super interesting. So you're what you're saying is, AR is the gateway
Paul Dawalibi:drug to the real Metaverse potentially? A little bit. Yeah. Because you think is the the thinking
Paul Dawalibi:there that it's more accessible adoptions easier,
Jeff Cohen:more accessible? It's just easier. Yeah, it's a bit easier to wrap your wrap people's
Jeff Cohen:head around. It's kind of like opt in opt out very quickly. But it's kind of creating the real world
Jeff Cohen:version of a little bit of what the metaverse is, right? If you're putting digital, it's almost the
Jeff Cohen:exact reverse, right? The Metaverse is all about putting yourself into a digital world. This is all
Jeff Cohen:about putting digital things into your real world, which is just to some extent, a similar concept.
Paul Dawalibi:From business standpoint, I could make the argument and from a technology
Paul Dawalibi:standpoint, I could make the argument if anything that AR feels like a harder problem to solve.
Paul Dawalibi:Right, like to get great AR where, you know, we're talking, I don't even know what's a good, like sci
Paul Dawalibi:fi example. But you know, to get a great AR Yeah,
Jeff Cohen:I think that makes sense. Where
Paul Dawalibi:you know, there's a chip in my eye that overlays my whole world with totally relevant
Paul Dawalibi:information like that, I think is much tougher. From a technology and business standpoint, that's
Paul Dawalibi:a much tougher problem to solve for. Then, here's the set of VR glasses, and an omnidirectional
Paul Dawalibi:treadmill, like, go explore a totally virtual world where you don't have the sort of the
Paul Dawalibi:requirements to navigate or the messiness of the real world.
Jeff Cohen:So I think that's true from a tech perspective. But from a consumer adoption
Jeff Cohen:perspective, I think it might be a little bit, a little bit of an easier hurdle to get people to
Jeff Cohen:say, hey, put on these classes. And you know, every once in a while you're gonna see something
Jeff Cohen:cool in the real world, or like you can, you know, pull up someone's social profile when you're
Jeff Cohen:looking at them if they've accepted it, or some, you can think of different different way and I
Jeff Cohen:don't even know if this is necessarily what Niantic is doing, because that's not really what
Jeff Cohen:Pokemon Go is and what they've done. But I think you can you can make an argument that that's a
Jeff Cohen:little bit easier for a consumer to adopt than for for them to dive in headfirst into the metaverse.
Paul Dawalibi:Yeah, I would I would just argue that their their characterization of Metaverse
Paul Dawalibi:even like adding real world in front of it doesn't make sense, right, like Metaverse, by definition,
Paul Dawalibi:I think by all agreed definitions, and definitely I would hope, the one we're talking about here is
Paul Dawalibi:it's a digital world by like, by definition, and so it feels a bit forced to me. You know, there's
Paul Dawalibi:this bigger sort of business question of, is it a buzzword used to just generate interest in
Paul Dawalibi:investment, right like is, is the fact that they called it a real life? Metaverse part of the
Paul Dawalibi:equation to get to that $9 billion valuation. And that was my second question,
Jeff Cohen:Jake. So I mean, you know, it's hard to say like, I think with with some of these
Jeff Cohen:things, you know, when you're talking about buzzwords with investors, you don't see that
Jeff Cohen:quote, matter quite a new, you know, better than AI. So Correct. Please correct me if I'm wrong. I
Jeff Cohen:don't know if that matters quite as much when you're talking about like, a, you know, someone
Jeff Cohen:like Go to Investing in a private round. Like, I think the executives, they're smart enough to kind
Jeff Cohen:of do the same thought exercise we just did and say, Hey, I could understand that this could be
Jeff Cohen:interesting and valuable, but it's not a metaphor. So I don't think throwing Metaverse in front of it
Jeff Cohen:would make them want to pay more. I would, I would hope. Whereas if you're in the public market, you
Jeff Cohen:might be able to get away with you know, throwing Metaverse in front of whatever you're doing and
Jeff Cohen:you know, some retail investors are going to get really excited about it because they think it's,
Jeff Cohen:you know, this new new trend, but correct me if I'm wrong there I don't know.
Paul Dawalibi:So where are you on on The $9 billion valuation?
Jeff Cohen:I don't know, because I don't know enough, you know, if we're talking about just what
Jeff Cohen:I am aware of with what Niantic does and kind of how Pokemon GO and the success of their last two
Jeff Cohen:games, following up on that, it seems, you know, very high. Having said that, I would imagine that
Jeff Cohen:this is kind of a platform play, and they have a toolset that they think, you know, go to is
Jeff Cohen:presumably making a bet that there's going to be developers developing on whatever this protocol
Jeff Cohen:is. And they are sort of the platform layer for future AR technology and AR games, which I think
Jeff Cohen:it's a lot easier to be bullish on that, then, then, you know, what, what is currently Niantic
Jeff Cohen:with the games that they've launched.
Paul Dawalibi:You know, what I thought was interesting. That came out of this press release,
Paul Dawalibi:was they didn't quote any revenue numbers, right? They didn't quote any, like, concurrent player
Paul Dawalibi:numbers like not none of that. What they quote, the one stat that they quoted was, it says over
Paul Dawalibi:the years, our players have walked more than 17 point 5 billion kilometers.
Jeff Cohen:I think that's a good one.
Paul Dawalibi:Is this a success metric for?
Jeff Cohen:I mean, on that momentum, that's cheap. It's cheap on developers. The valuation
Jeff Cohen:just steps a walk is like less than one time.
Paul Dawalibi:This is true. Is this a new metric we're gonna have to look at if we're talking about
Paul Dawalibi:VR, and AR kind of developer makes them this bias. You'll buy it. Man that flew by that that guy's
Paul Dawalibi:we're going to try and keep these episodes going forward to about 30 to 45 minutes. So you get sort
Paul Dawalibi:of all the metaverse business news information, the biggest stories, you get our discussion, our
Paul Dawalibi:commentary every single week. So expect these to drop weekly expect them to be 30 to 45 minutes
Paul Dawalibi:long, you're gonna see me and Jeff, do this every single week going forward. So definitely
Paul Dawalibi:subscribe. Tell your friends about it. If you're fans of the business of esports. Definitely. This
Paul Dawalibi:definitely, I think will be up your alley. Hopefully you enjoy the content going forward.
Paul Dawalibi:Jeff, you wanted to say something?
Jeff Cohen:Oh, no. Sorry. If you guys, I don't know if you can hear my son crying in the
Jeff Cohen:background. Hopefully Paul can edit that out. But I know this is really fun. It's gonna be hard to
Jeff Cohen:keep him to 3045 minutes because there's just so much for us to us to talk about. We had like five
Jeff Cohen:stories we didn't get to. So I'm excited to keep this guide and this has been great.
Paul Dawalibi:Yeah, and like I said, guys, if you're listening to this, definitely subscribe to
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