Shownotes
In part one of this two-part conversation, Jonathon sits down with Brandon Vining, founder of ProGrow Consulting, to talk about what’s broken in traditional ag retail—and why independent agronomy is gaining ground.
Brandon shares how decades in the ag retail trenches taught him exactly what not to do, and what it took to build a business that puts growers first.
In this episode:
- Why the retail model isn’t built for the grower
- The moment Brandon realized he had to walk away
- What independent agronomy actually looks like in the field
- The financial risks most farmers don’t know they’re taking
- How his model puts power—and money—back in the hands of producers
If you’ve ever wondered whether your agronomy advice is serving your farm or someone else’s bottom line, this one’s for you.
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