In this episode of Brand2Brand, Thomas and Veronica examine user acquisition and the repercussions of a ‘growth at all costs' ethos. Silicon Valley venture capitalists have funded companies like Airbnb and Uber for years, and they’ve bloomed into an investor's dream. But as investors begin to expect a certain level of profitability, customers are likely to be hit with the bill.

For a full transcript of the podcast audio, including research and reference materials, visit blog.stirlingbrandworks.com.