Building authority through your content is the number one way to establish trust and credibility with your audience.
In this hot seat coaching session, Melissa shares advice on how you can weave your expertise into your content and elevate your position in the market using thought leadership to boost your online messaging strategy.
Giving value and demonstrating your know-how is the fastest way to generate loyalty. You’re gonna want these tips!
Topics discussed in this episode:
leadership
experts
content strategy
copywriting
call to action
social proof
coaching
business mindset
content marketing
social media strategy
video marketing
brand awareness
authority
small businesses
online business marketing
entrepreneurs
LinkedIn
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Transcripts
BOTAO Ep 152
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If this really aligns to you, if you wanna learn further on how to maximize, , click on my bio to download the X, y, z, whatever lead magnet is, or book a clarity call to learn about X, Y, Z, like, the key is at the end of every value post, there needs to be a call to action so people can take action if they're really liking what they're seeing.
so much personal experience [:
That I can just get my left brain with my right brain. . So that's, that's what I'm trying to promote. Well, I think that's part of your content strategy. Dr. B is like, I think once a week it should be your story. . I call it avatar relatedness.
Mm-hmm. , where once a week you can drop little tidbits about your leadership experience, how you tapped into this, why you tapped into it, how it's transformed you, why you're aligned to it, why you feel. , this mission to bring it forward to more leaders. Mm-hmm. So that's one content pillar that you could unpack, weekly.
The other would be weekly education around a particular type, right . And how you could leverage it. And then a third one could be even case studies or testimonials , of clients you're working with , and impact that it makes. Right? Right. Yes. , I did have a podcast that I did like a couple of weeks ago, and actually that's, that was the thing.
s called Girl Take the Lead. [:
So another great example of this, , Francesca, who I got certified with Hypno. Breathwork. Mm-hmm. She right now is doing free coaching on Wednesdays at 5:00 PM Eastern. If, by the way, if anybody just wants it. , , I just watched her a minute ago and she was totally coaching, , Eugene in our community.
orning. , I wonder if it's a [:
, and on certain days, and what she had done is it was just a zoom and she had just clipped the zoom and she answered somebody, it was Eugene. I, I noticed his voice. He has a very distinct voice. Oh. And he had asked about, obviously he had asked about not being able to close a sale and she went straight into coaching him on his energy and his mindset and his visualizations and breath work of like the outcome with confidence.
So then you just, you don't [:
You record it, and then you clip it for your social media. Yeah. See, like you could run a zoom even with just, you could have , a different camera on you answering the questions. Mm-hmm. , but the one that she, I watched earlier, she was actually, it was just her face. I don't know where it went. Oh. that's brilliant.
I think. But we do that all the time. Like you can take. a Zoom. If you think about like our podcast Or our client testimonials during a nine day launch, , we've got this big square people now you'd have to ask Jackie how she does it, or maybe even Ann, but like, they'll just cut down to the face of the person talking, right?
turn around and kick out as [:
Which is exactly what Tracy did with her podcast because like when I was in my mastermind, she offered to type everyone for free as long as we were willing to then be interviewed on her podcast. And so then she typed us and then brought us onto her podcast and enter, like, broke it down for us and coached us.
On her podcast and it became content for her on her podcast and she was able to pump it out on social. Do you see what I'm saying? So sometimes it's like you have to decide, do I wanna charge or to get my business up and running? No. Right. And I cannot even open it like content. That's great. , we have here the community for the LinkedIn Academy or we have the, , business basics, right?
So if somebody wants, I might put the offer there first. Yeah. If somebody wants to do it. And you could even record all of them for a future YouTube show or podcast that you haven't even launched yet. ? Does that make sense? Perfect. That makes a lot of sense. Thank you. Yeah. Yeah. Those were great ideas.
