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#29: How to find and nurture leads the personal way
Episode 295th August 2020 • The Launch Strategist • Katrina Douglas
00:00:00 00:13:16

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Summary

An effective sales and marketing strategy needs to consist of more than just social media. Direct outreach and lead management is a crucial part of the process especially if you are a business to business service provider. Find out why and how in this episode.

3 nuggets of wisdom

  • Remember that your connections are real people not just numbers
  • It still pays to pick up the phone
  • It’s not the method of outreach you use but your approach to using it. No marketing channel is always bad and no channel is always good, it depends on your approach.

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