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Bella Williams on the Fierce Girl's Guide to Finance - MAF188
Episode 1884th October 2018 • Marketing and Finance (MAF) Podcast • Roger Edwards interviews great people from Marketing and the world of Finance
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Bella Williams on the Fierce Girl's Guide to Finance - MAF188

This week I talk to Bella Williams, founder of the Fierce Girl's Guide to Finance.

Bella makes finance simple and we talk about how and why she set up her blog and the success she's had with it.

Welcome to episode 188 of the Marketing and Finance Podcast.

We chat about:

  • What attracted Bella to financial services
  • Why it’s important to simplify complex terms
  • How Bella set up her website
  • Why you need to plan your communication messages
  • Why she’s passionate about helping women understand finance
  • Bella’s advice for women wanting to work in finance

Who is Bella Williams?

Bella is the founder of the website “The Fierce Girl’s Guide to Finance.” She studied English, History, French and Latin before falling into corporate and financial PR. She worked for a range of clients, including financial advisers and wealth managers.

Having seen the financial world from all angles and developed a ‘nerdy love’ for it, she gained qualifications in applied finance to increase her knowledge. She now runs the PR and communications department for a fund manager at home in Sydney.

Links and Show Notes.

For links to the books and apps mentioned, please visit for the show notes.

What is the Marketing and Finance (MAF) Podcast?

The podcast for ideas and inspiration on marketing your business and growing your business, and for discussing topics on all things finance.

I’m Roger Edwards, a marketing guy and keynote speaker from Edinburgh. Talk to me if you want to cut the BS and complexity from your marketing strategy.

The MAF Podcast is a 30-minute radio show you download from, iTunes or Spotify.

Each week you'll hear interviews with business experts, marketers, entrepreneurs and journalists. Interviews to listen to in the car, on the train or on the treadmill. Or even in the bath!

We talk about:

  • How you can grow your business using content marketing and social media
  • How you can keep your Marketing strategy and communications simple
  • Topics, issues, products and business models from the world of finance

You’ll take away one or two big ideas that you can apply to your business. So, you can keep marketing your business to keep growing your business.

Please subscribe to the Podcast on iTunes and I’d be grateful if you would leave a review.

Fancy Appearing on the Show?

Would you be interested in appearing on the MAF Podcast? Have you an exciting marketing or finance story to tell? Do you fancy drawing out some inspirational ideas that MAF listeners can take away to use in their own businesses? Do please contact me if you want to get involved.