Matt addresses the issue many entrepreneurs are facing: lots of product that is failing to sell. In this podcast, we look at how choosing a niche is key to solving this problem.

Some of the common problems among websites are that they all sell similar products, which makes it highly competitive. Another is dull websites, imagery and products. Still, another is lack of transparency of some products. 

1. Makes it easy for your customers to know what you stand for
2. Niching makes you a master of something and helps you create great content
3. Niching around a passion means you are more than likely going to curate amazing products
4. It’ll be much easier and cheaper to find your target audience 

1. Niche around your hobbies, or passions
2. Niche around an opportunity
3. Niche around a trend
4. Niche around an existing product

So niche your site down, find the best products in that niche, and then make sure you create some great content around those products.

In next week’s show, we’re going to look at the whole idea of research and how to research great products in a niche.